An Analysis of Christianity Through the Lens of Toulmins Method of Essay

An Analysis of Christianity Through the Lens of Toulmins Method of Argumentation - Essay Example Concerning the case, it is the position of this short paper at its very center, Christianity puts a high accentuation on that stewardship ought to fundamentally characterize the manner by which the Christian connects with his general surroundings. Despite the fact that Christianity all by itself puts the essential sparks upon the need to live as Christ, the compositions of Paul and others demonstrate that a base concentration as for assets and their use must be clung to so as to all the more likely display a Christ-focused relationship. As will be developed in more noteworthy profundity inside this examination, this principal idea of stewardship concerning the manner in which the Christian ought to cooperate with the material world follows its comprehension not exclusively to the life and case of Christ or the compositions of Paul yet back to the very beginnings of mankind with the creation and guidance given to Adam and Eve (Bookless 39). With regards to Toulmin’s model, the ground is the second piece of the contention which must be created upon and thought of. Accordingly, the ground bolsters that stewardship, albeit a New Testament Doctrine is likewise displayed somewhere else under various names all through the Bible. One of these is obviously shown during the creation story as God charges Adam to investigate the creation and watch out for it (Grizzle 233). Clearly, man and lady were made over the creatures and were given territory over them; notwithstanding, this domain, as showed in the Old Testament book of Genesis, didn't demonstrate that mankind could abuse the assets given to him for no other advantage than his own self delight. Or maybe, man was given domain over the collective of animals (and by augmentation the earth) as a way to utilize his undeniable ability and better insight than try to advance the requirements of these creatures. By expansion, the set of all animals was given to man initially as an extraordinary charge; one in which ref lected the accuse that God had of humanity †a novel relationship whereby the maker exceptionally cherished and thought about his creation. Along these lines, the ground for the contention is made much more grounded that God endeavored to connect with humanity with the reality of stewardship through giving him charge of the lesser animals that God had made. So also, Toulmin’s contentious rationale proceeds to the issue of the warrant. In this phase of argumentation, Toulmin would have the peruser interface the previous case and ground to an undeniable association that prompts an evident end. Along these lines, the creator of this investigation has up to this point spread out the way that stewardship in the New Testament lays a major system through which the Christian is accused of incorporating with and looking out for the material assets he/she is answerable for in this life. As needs be, the ground proceeded to give

Unconscionability And How It May Mean That A Cannot Be Enforced

Question: What Are The Characteristics Of An Unequal Bargain That Must Or Might Be Demonstrated To Indicate Unconscionability? Answer: Introducation: In the current task, an endeavor has been had to investigate the effect of unconscionability on the enforceability of agreements that hosts been made by the gatherings in their business exchanges. Here and there, uncalled for rehearses received by the organizations and thus, countless purchasers are burdened. With the rising number of such buyers, the need was felt to give help to such buyers under legal law, and furthermore under the arrangements of customary law. Thusly, in this exploration, the arrangements of legal law and furthermore the pertinent arrangements of customary law have been investigated, especially the progressions that were presented after the choice given in Commercial Bank of Australia Ltd v Amadio (1983). This was an especially pertinent case where the court concluded that it can depend upon the unconscionable lead of involved with the agreement. Consequently, this case can be portrayed as the explanation because of which the alteration of unconscionability was presented in the law of agreement in Australia. Additionally, it merits referencing that with the ascent in the arrangements of purchaser assurance enactment that have been actualized to give equity to the shoppers and simultaneously to uphold the 'unconscionable lead' condition when legally binding connections are made between the gatherings. By and large, the law gives that the responsibility for exchanges rests with the broker. Therefore, it is the obligation of the merchant to guarantee that a reasonable and sensible exchange hosts been made between the gatherings (Beatson and Virgo, 2002). In its structure as a convention of agreement law, the reason behind the presentation of unconscionable lead was that value and reasonable play ought to be maintained. For this reason, the term unconscionable direct can be portrayed as the conduct because of which the court may give help to the next gathering. In Blomley v Ryan (1956), the court had depended upon this principle for giving help to the next gathering. Simultaneously, the use of unconscionability in instances of agreements made between the gatherings was additionally fortified when this precept was utilized by the court to give its judgment in Commercial Bank of Australia v Amadio (1983). Under these conditions, it gets imperative to quickly make reference to the realities of this case. There was an older vagrant couple from Australia, Mr. also, Mrs. Amadio who remained as the underwriters for the credit that was taken by their child, Vincenzo from the Commercial Bank. The administrator of the bank was in ordinary contact with Vincenzo and having a decent comprehension of the business real factors, the director realized that most likelihood, Vincenzo had not advised the realities to his folks and made a distortion to set them up to become underwriters for the credit he was going to take from the bank. Under these conditions, the organization fizzled and the bank began endeavors to implement the assurance, which was given by Vincenzo's folks by selling their structure. Under these conditions, the court to choose if the older couple can be considered as being limited by the home loan and if this agreement can be upheld against them, keeping in see the conditions in which the agreement was marked by them. It merits referencing that Amadios have relocated from Italy and they were not extremely capable in English language. Additionally, before marking the agreement, no free exhortation was accessible to them. This occurred in any event, when the bank chief, Mr. Virgo was very much aware of the business circumstance of their child. In any case, he didn't attempt to exhort the old couple that they should look for expert and autonomous exhortation before remaining as underwriters for their child. At the point when the Amadios had marked the agreement, the bank was very much aware of the way that the monetary state of their child was not entirely steady. Correspondingly, the bank likewise realized that maybe the old couple didn't know about the way that the matter of their child was not progressing nicely. Another issue was that the Amadios was under the feeling that under the agreement, their risk will be restricted to $50,000. In this manner the bank didn't attempt to advise the Amadios that actually, there obligation was boundless as the underwriters for the advance taken by their child. Considering every one of these realities, the court come to the end result that the bank knew with respect to the extraordinary incapacity from which the Amadios were languishing. Yet at the same time the bank didn't make any strides with the goal that the old couple can comprehend the idea of exchange. Thusly, the court expressed for this situation that the bank had made the most of an ope n door for this situation and this can be supposed to be unconscientious. The court called attention to that on this premise, the provision of unconscionability depends upon. Taking into account this choice, another idea turned into a piece of the agreement law. Correspondingly, because of this choice, administrative changes were additionally made in the legal law. The term unconscionability can be recognized in two different ways. The main occurrence is of procedural unconscionability. For this situation, the more fragile gathering has endured a disservice during the exchanges. Along these lines, the more grounded party has exploited the way that either the buyer doesn't have adequate information/understanding with respect to the agreement or the purchaser can't settle on an autonomous choice (Carlin, 2002). Along these lines, for this situation, there is disappointment with respect to the buyer to illuminate him that roads are accessible from where help can be taken with the end goal of plainly seeing all the conditions of the agreement. Thus, it tends to be deduced for this situation that a bit of leeway has been taken by the dealer with respect to the absence of comprehension of the shopper (Grantham and Rickett, 2001). The subsequent case is of meaningful unconscionability. This is connected with the injustice of the legally binding terms or the result of the agreement. Thus, it can likewise uncover that a specific agreement was made based on undue impact or pressure. Under these conditions, it isn't feasible for the customer to settle on a free choice as the buyer is confronting undue impact. For the most part in such cases, the courts don't attempt to see whether the gatherings have gotten a decent deal or a terrible deal under the agreement. Be that as it may, the court considers if in such a case, a possibility was accessible to the gathering to appropriately choose if the exchange was in the wellbeing or not. Because of the explanation that for the most part went unconscionability is included, a lopsidedness of haggling power is additionally present among the gatherings, it is simple for people and little organizations to charge unconscionability against enormous organizations (Kremer, 2001). Under these conditions, it tends to be said that the reason behind the presentation of the convention of unconscionability can be portrayed as to ensure that the more grounded party is the mindful of the way that the other party experiences a hindrance in regards to the exchange. Taking into account the choice of the court for Amadio's situation, it tends to be said that the more grounded party needs to set up in the court that the exchange was reasonable, just and sensible with the goal that the exchange may not be upbraided by the court. After the choice given by the court in Amadio case, a few advancements occurred in this field of law. These progressions incorporate the revisions that were made to the prior Trade Practices Act, 1974 and furthermore the progressions presented in the Corporations Act, 2001 and the ASIC Act. Thus, different implicit rules that were in power in various ventures additionally experienced these changes. For example, changes were found in the budgetary a dministrations division in July 1990. Thus, it was given by these progressions that the ASIC has been given the principle obligation to deal with the issues related with purchaser and independent venture insurance if there should be an occurrence of the money related division. The separate utilization of various sorts of arrangements related with the unconscionable direct to the agreements managing money related administrations should be chosen, keeping in see the specific rejection conditions and the definitions that have been referenced in the ASIC Act. In spite of the fact that the enactment obviously characterizes the monetary administrations and items, the arrangements managing unconscionable lead under this law are like the arrangements that existed under the Trade Practices Act, 1974. Thus, there are proportionate consistence commitments for the organizations that are working in the money related administrations division (Paterson, Robertson and Duke, 2009). To manage situations where unconscionability is included, the Australian Competition and Consumer Commission give certain solutions for the customers. As indicated by the law, authoritative or court move can be made by the Commission against people or organizations if the Commission accepts that they are associated with unconscionable direct that has penetrated the law. In such cases, the activity taken by the Commission will rely upon its needs and furthermore the idea of direct. A few unique sorts of managerial activity is accessible to the Commission. For instance, the Commission may make a solicitation that a specific individual or business should stop specific direct or it should change a specific exchange practice received by it (Kremer, 2001). Concerning genuine instances of such lead, it is accessible to the Commission to acknowledge an enforceable endeavor from such individual or business and the commission can likewise make it open. The courts can implement these composed e ndeavors, in the event that an application has been made by the Commission. Thus, it is likewise accessible to the Commission to make court move on the off chance that it is beyond the realm of imagination to expect to determine a specific issue through regulatory methods. In such

Nok Nok Labs

Nok Nok Labs INTRODUCTIONMartin: Hi, today we are in Palo Alto with Ramesh at Nok Nok labs. Hi Ramesh, how are you  and what do you do?Ramesh: Hi Martin, how are you doing?Martin: Awesome. What do you do?Ramesh: We are a company which is focusing on fixing the cyber security problem. As you know, strong authentication in cyber security is still focused on user ID’s and passwords. And if you see the latest online attacks that are happening in the industry, most of them are related to doing a cyber site attack and stealing all bunch of passwords from various users and those passwords being used at some other sites to commit fraud in financial markets and in healthcare markets. And these markets are pretty security and privacy centric. If we still are laying on user ID’s and password and we’re all vulnerable and with respect to what’s happening in the industry right now unlike earlier days when we were using internet for information access, now internet is being used for lifestyle management . And if we’re still trying to build our security base off user ID’s and passwords which are vulnerable and also unlike earlier, where we have used one or two accounts. Nowadays, we have fifteen to twenty accounts each, for  select works, banks, financial organization, online site. And it is becoming very difficult to keep track passwords and so we normally use two or three passwords to make our lives simple. But when a hacker goes to a server site and harvest a whole bunch of passwords, he will reuse on other financial institution and conduct transaction like you and do the fraud.So what we focus on is actually how do we do security without actually using user ID’s and passwords, how do we eliminate passwords.  And we focus on actually selling servers which we do online security without using passwords. So Nok Nok has two components to it; Nok Nok builds servers on a product called FIDO, faster identity online. Faster Identity online is an alliance, an open standing building committee body that was actually founded by me also. We, Nok Nok labs, have donated IP to the alliance. Alliance, now in 2009, has started to work, but we openly went out with FIDO alliance during Arisi conference in 2013, with six founding members in FIDO alliance. And today, 2015, we are about to 260 close to 250 companies in the alliance who actually endorse the protocols and contribute to the protocol. So that alliance, FIDO alliance is a non-profit organization. The purpose of the alliance is primarily to define the specs, and it wants the spec   working with the  global industry. Nok Nok is the first implementer of the protocol. There are two protocols in Fido; one is called UAF, the other one is called U2F. Nok Nok focus on UAF, UAF protocol, United Amitigation Framework. So the two entities that I wasâ€"FIDO alliance, I was one of three founders were FIDO alliance. But it was initiated by me and a other gentlemen name   Michael Ballot, he started Paypal and also another gent lemen by another gentleman named Taho Elgomarto he was the inland professor so we started FIDO alliance and in 2011 I founded Nok Nok Labs.Martin: Ok, interesting. And what is your background actually?Ramesh: My background is engineering electronics and then I came to this country working for IBM as an consultant, primarily in the cyber security space. And 1995 I started my first services company and that used to focus on taking the legacy mainframe based information system and migrating them to   internet and web technologies.Martin: What made you become an entrepreneur?Ramesh: Just like any other middle class family in India I came here after my studies and being entrepreneur and wanting to do something unique, wanting to do something different. We just started off, I found an opportunity of working in the mainframe space primarily and internet technology. So I found an opportunity to actually take some of those mainframe base application and move them to web based technology; fou nd an opportunity took that opportunity and formed by first web based company. And that company which was a resource company actually funded my second company which was a product company. And during those days I also was a founding member  of a company which did those video streaming on the web in 1998-1999 when people were doing graphics on the web we went and did the video streaming on the web. Actually we were one of the first two companies which did that and that company was acquired by Akamine. And then I also founded another  company which did the messaging on the cell phone like emails and other stuff. So I was one of the first few guys who did the email on the cell phone.And then I joined  Phoenix technologies as a senior Vice President during the tenure I was also a part of the city council of the federal government, advising on cyber security and stuff. And then I joined a company which was kind of struggling  called Validity Sensor which is a finger printing company. I w as drove the companys product strategy and market strategy and tried to turn the company around and that company became profitable in four years. That company also got acquired Synoptic.It was during those days what I found was the number of online attacks that were happening, the financial fraud that happening. And also we have interestingly moved from PC based community to a cell phone based community where screens are much smaller and then you want to access stuff from cell phone, such as touch screen user ID’s and passport is not always good, its not convenient, its not easy. And incidentally I was also CTO of  a fingerprint sensor company which actually identifies you without you actually entering   a user ID and password. I was actually trying to see how we increase the utility of fingerprint and that’s when I ran into Michael Ballot, he started Paypal. We started discussing, here is a big fraud that’s happening in the industry, which is a business pain and here is human pain where people are struggling to enter user ID and passwords, entering multiple passwords, a number of accounts is increasing. As long as you try to do security on the internet with the primary infrastructure still base on user ID and password, you’re actually not treating the disease, you’re treating the symptom.You really need to fix the problem, fix the disease. And we actually took a step back and if we were to do cyber security online litigation and on a clean slate, how do you do that. So that’s when I actually, with my team wrote the protocol which were the concepts of protocols based on which FIDO was formed. And then we donated that IP to FIDO alliance and then how my fifth company Nok Nok Labs got started and until now we raised about fifty million dollars with the company, Nok Nok Labs.The very work we do, FIDO alliance of integration, eliminates the passwords; the user doesn’t have to remember the passwords user name, the user doesn’t have to type the passw ord. Sever doesn’t know their password, and the more user authenticates himself to device, the device then authenticate back to me, servers.BUSINESS MODEL OF NOK NOK LABSMartin: But how does it authenticate? Just walk me through. Imagine, I am a normal customer an individual, and I want to authenticize, how does that work for example with a bank?Ramesh: So today, if you want to try to log on to the bank you use your user ID and password and that package gets send to the server. And as you are typing and sending you are vulnerable to many different attacks, it could be fishing attack, it could be manageable attacks or it could be dictionary attack or somebody can simply attack servers and get your credentials. In the new model, if you see Apple’s iPhone, iPhone 5 iPhone 6, Samsung Galaxy X 5 and S6, the  fingerprints facial recognition technologies is highly scaling, it’s becoming mainstream right now. I mean earlier we had cost issues and quality issues. Now  those things ar e coming together where now fingerprinting, iris technology, and facial technology is mature and it is deployable in mass scale and the cost have also comes down dramatically and thanks to iPhone embracing fingerprinting and that made fingerprinting mainstream technology now.Martin: But does that mean you’re mainly focusing on mobile security or is it also that you’re doing this for desktop?Ramesh: Same infrastructure  can be also be used by both PC, cell phone and tablet. So the way it works, you authenticate yourself to device using your fingerprint and facial recognition technology and something. And then there is a process if you are a user of the bank currently using user ID and password, next time that you have a FIDO enabled  phone or FIDO enabled PC you go log on using your password, servers then can recognize that   you have a FIDO component infrastructure device and then it walks you through a registration process.That registration process is simple: you look into the camera, you speak a phrase, touch the sensor, a single touch, a single phrase, or a single blink; any of these things, just this. You do that, and during that period there will be some typographic exchange that happening between the client and the servers. And the typographic signatures are generated on the client and sent to the server. I don’t want to get into too much detail, but there is a public and private key kind of security infrastructure. The private key is generated on the client and the public key is sent to the servers for that user for that device. From that moment onward, any authentication that happen between the servers and the client is based on that cryptographic signature on a challenge response basis. So next time when you want a authentication to be used, a service or a bank you simply go to the bank site and then you touch the finger, look into the camera for that single phase, then the response for the challenge that servers process for the device gets gen erated and that’s how you get authenticated.Martin: Is there a way to gain this? For example, imagine I would know that this mobile phone is attached to Ramesh, and by the way I would have a photo of Ramesh which I would put in front of the camera. This might be used for the facial recognition, voice, maybe something else.Ramesh: So the security is always an arms race. The current problem and security addressing security problem also depends on what kind of security problem you’re interested. Today, if you see majority of the attacks happening on network  cyber security. In most of them, the hackers don’t have motivation to attack one person. What they want to do is go back to sites like Yahoo, LinkedIn, Gmail. Go to a site where they can get hundred of millions of user accounts eBay attack.Martin: Yeah, right.Ramesh: So when you have user IDs and passwords at that scale, then what they want is much bigger. In FIDO, it has to be targeted attack that hacker really wants to att ack. You dont only have to have my picture or my fingerprint but you also have to have steal my device.Martin: I mean I totally understand that it makes it makes the authentication process safer â€" totally understood.Ramesh: Safer, simpler.Martin: Imagine, I want to really hack a company. Maybe then I wouldn’t try to hack via the authentication, but then I would just would like to hack the database, there are the companies that will still have the personally identifiable information.Ramesh: In the current scenario, you’re right, hackers are motivated to hack the server site not the device. When you’re attacking the server site in the older model you get user ID and password. So it’s easy. In the new model, when you attack the server, all you only get is a bunch of public keys. You wont be able to do any thing with that. You got to have private keys.Martin: Oh, good.Ramesh: The private key is stored on the client side. So you are actually turning the authentication process u pside down. You’re not providing a single point of attack for somebody in remote places like press releases of the last year, where a single hacker group has 1.2 billion account information from United States and all over the globe. 1.2 billion accounts that’s how they harvest the whole thing. In this model, when they go and try to steal secrets from the server, they are no secrets on the servers anymore. All they have are public keys, you won’t be able too much with public keys.Martin: Ramesh, what are the major customers of Nok Nok Labs.Ramesh: So like I was mentioning earlier, the FIDO protocol has two components. There needs to be a client component, there needs to be a server. So unless there is a client, you dont have a business for the server side. Nok Nok makes money selling servers. Our first deployment was with Paypal. Paypal has used Nok Nok servers and we worked with Samsung where we actually put the FIDO clients on the mobile phones of Galaxies S5 and Galaxies S6. Now the next deployment of FIDO of Nok Nok servers is with be in Alipay in China, where again we provide the same servers to them, as Samsung phones and other phones that they chose to use where they deployed FIDO, they can use it. The latest one that we deployed  is Docomo entity.Martin: Who is that?Ramesh: Docomo in Japan. That is the biggest carrier in Japan. They have close to 65 million subscribers. Docomo has embraced FIDO at one go. The entire Docomo ID infrastructure now does not use password, uses Nok Nok severs; and completely eliminates password. If you are using Docomo services, Docomo phones now they are no password. You simply either look into the camera. They have actually deployed a fingerprint. They have actually deployed an iris scanning. It works seamlessly. We never had an issue- we deployed it in May. These are the first three major customers we started to work with. As you can see its not normal for a start up company to go after companies like Docomo, Paypal and Alipay as their first customers.Martin:  Definitely.Ramesh: And also deploy at a scale at that we deploy; at very high consumer scale.Martin: And how is the revenue model working?Ramesh: So like I was mentioning earlier. Client is free, we initially with the first version of FIDO we did the clients ourselves, but Microsoft is part of FIDO alliance now and they’ve actually announced recently that Windows 10 will have FIDO infrastructure in them. SnapDragon and Qualcom have announced that they embrace FIDO. Armies buy FIDO. You can go to FIDO Alliance.org and see the members. You can see how many members there are there.Now, Nok Nok has also enabled iPhone 5 and iPhone 6 to use FIDO infrastructure and we have support for that. We, basically, as we are going we expect the client side to be embraced by the operating system people, like Microsoft, Google, Apple kind of people. And we basically focus on selling servers. We have a multi-factor authentication server that we sell to th e people, we deploy to people. We dont host servers, we sell servers, its an enterprise sale.  And if you’re Docomo, you’re a financial institution if you’re bank of Germany, what you simply do is buy the server from us, use our SDK to deploy to your mobile app, internet browser plugin and you’re ready to go.Martin: Why did you choose the selling mode only and not as SAP for example doing sales and service model?Ramesh: We are actually a product company just like SAP company. The only difference is a difference between conventional ERP companies and us it that ERP is full application, and we are an infrastructure business. We don’t sell application, we sell infrastructure.Our server will have to go and integrate with some of the existing application like for instance SAP can deploy our server. SAP has various kind of application that they sell like digital workflow, process management,  supply chain. They are various things that they sell. All of them currently use the var ious user IDs and passwords to get in. SAP can choose to embrace FIDO and then buy a Nok Nok sever. And now all servers can be password free.ADVICE TO ENTREPRENEURS FROM RAMESH In Palo Alto (CA), we meet founder and FIDO Visionary of Nok Nok Labs, Ramesh Kesanupalli. Ramesh talks about his story how he came up with the idea and founded Nok Nok Labs, how the current business model works, as well as he provides some advice for young entrepreneurs.INTRODUCTIONMartin: Hi, today we are in Palo Alto with Ramesh at Nok Nok labs. Hi Ramesh, how are you  and what do you do?Ramesh: Hi Martin, how are you doing?Martin: Awesome. What do you do?Ramesh: We are a company which is focusing on fixing the cyber security problem. As you know, strong authentication in cyber security is still focused on user ID’s and passwords. And if you see the latest online attacks that are happening in the industry, most of them are related to doing a cyber site attack and stealing all bunch of passwords from various users and those passwords being used at some other sites to commit fraud in financial markets and in healthcare markets. And these markets are pretty security and privacy cen tric. If we still are laying on user ID’s and password and we’re all vulnerable and with respect to what’s happening in the industry right now unlike earlier days when we were using internet for information access, now internet is being used for lifestyle management. And if we’re still trying to build our security base off user ID’s and passwords which are vulnerable and also unlike earlier, where we have used one or two accounts. Nowadays, we have fifteen to twenty accounts each, for  select works, banks, financial organization, online site. And it is becoming very difficult to keep track passwords and so we normally use two or three passwords to make our lives simple. But when a hacker goes to a server site and harvest a whole bunch of passwords, he will reuse on other financial institution and conduct transaction like you and do the fraud.So what we focus on is actually how do we do security without actually using user ID’s and passwords, how do we eliminate passwords .  And we focus on actually selling servers which we do online security without using passwords. So Nok Nok has two components to it; Nok Nok builds servers on a product called FIDO, faster identity online. Faster Identity online is an alliance, an open standing building committee body that was actually founded by me also. We, Nok Nok labs, have donated IP to the alliance. Alliance, now in 2009, has started to work, but we openly went out with FIDO alliance during Arisi conference in 2013, with six founding members in FIDO alliance. And today, 2015, we are about to 260 close to 250 companies in the alliance who actually endorse the protocols and contribute to the protocol. So that alliance, FIDO alliance is a non-profit organization. The purpose of the alliance is primarily to define the specs, and it wants the spec   working with the  global industry. Nok Nok is the first implementer of the protocol. There are two protocols in Fido; one is called UAF, the other one is called U2F. N ok Nok focus on UAF, UAF protocol, United Amitigation Framework. So the two entities that I wasâ€"FIDO alliance, I was one of three founders were FIDO alliance. But it was initiated by me and a other gentlemen name   Michael Ballot, he started Paypal and also another gentlemen by another gentleman named Taho Elgomarto he was the inland professor so we started FIDO alliance and in 2011 I founded Nok Nok Labs.Martin: Ok, interesting. And what is your background actually?Ramesh: My background is engineering electronics and then I came to this country working for IBM as an consultant, primarily in the cyber security space. And 1995 I started my first services company and that used to focus on taking the legacy mainframe based information system and migrating them to   internet and web technologies.Martin: What made you become an entrepreneur?Ramesh: Just like any other middle class family in India I came here after my studies and being entrepreneur and wanting to do something unique, wa nting to do something different. We just started off, I found an opportunity of working in the mainframe space primarily and internet technology. So I found an opportunity to actually take some of those mainframe base application and move them to web based technology; found an opportunity took that opportunity and formed by first web based company. And that company which was a resource company actually funded my second company which was a product company. And during those days I also was a founding member  of a company which did those video streaming on the web in 1998-1999 when people were doing graphics on the web we went and did the video streaming on the web. Actually we were one of the first two companies which did that and that company was acquired by Akamine. And then I also founded another  company which did the messaging on the cell phone like emails and other stuff. So I was one of the first few guys who did the email on the cell phone.And then I joined  Phoenix technolog ies as a senior Vice President during the tenure I was also a part of the city council of the federal government, advising on cyber security and stuff. And then I joined a company which was kind of struggling  called Validity Sensor which is a finger printing company. I was drove the companys product strategy and market strategy and tried to turn the company around and that company became profitable in four years. That company also got acquired Synoptic.It was during those days what I found was the number of online attacks that were happening, the financial fraud that happening. And also we have interestingly moved from PC based community to a cell phone based community where screens are much smaller and then you want to access stuff from cell phone, such as touch screen user ID’s and passport is not always good, its not convenient, its not easy. And incidentally I was also CTO of  a fingerprint sensor company which actually identifies you without you actually entering   a user ID and password. I was actually trying to see how we increase the utility of fingerprint and that’s when I ran into Michael Ballot, he started Paypal. We started discussing, here is a big fraud that’s happening in the industry, which is a business pain and here is human pain where people are struggling to enter user ID and passwords, entering multiple passwords, a number of accounts is increasing. As long as you try to do security on the internet with the primary infrastructure still base on user ID and password, you’re actually not treating the disease, you’re treating the symptom.You really need to fix the problem, fix the disease. And we actually took a step back and if we were to do cyber security online litigation and on a clean slate, how do you do that. So that’s when I actually, with my team wrote the protocol which were the concepts of protocols based on which FIDO was formed. And then we donated that IP to FIDO alliance and then how my fifth company Nok Nok Labs go t started and until now we raised about fifty million dollars with the company, Nok Nok Labs.The very work we do, FIDO alliance of integration, eliminates the passwords; the user doesn’t have to remember the passwords user name, the user doesn’t have to type the password. Sever doesn’t know their password, and the more user authenticates himself to device, the device then authenticate back to me, servers.BUSINESS MODEL OF NOK NOK LABSMartin: But how does it authenticate? Just walk me through. Imagine, I am a normal customer an individual, and I want to authenticize, how does that work for example with a bank?Ramesh: So today, if you want to try to log on to the bank you use your user ID and password and that package gets send to the server. And as you are typing and sending you are vulnerable to many different attacks, it could be fishing attack, it could be manageable attacks or it could be dictionary attack or somebody can simply attack servers and get your credentials. In t he new model, if you see Apple’s iPhone, iPhone 5 iPhone 6, Samsung Galaxy X 5 and S6, the  fingerprints facial recognition technologies is highly scaling, it’s becoming mainstream right now. I mean earlier we had cost issues and quality issues. Now  those things are coming together where now fingerprinting, iris technology, and facial technology is mature and it is deployable in mass scale and the cost have also comes down dramatically and thanks to iPhone embracing fingerprinting and that made fingerprinting mainstream technology now.Martin: But does that mean you’re mainly focusing on mobile security or is it also that you’re doing this for desktop?Ramesh: Same infrastructure  can be also be used by both PC, cell phone and tablet. So the way it works, you authenticate yourself to device using your fingerprint and facial recognition technology and something. And then there is a process if you are a user of the bank currently using user ID and password, next time that you have a FIDO enabled  phone or FIDO enabled PC you go log on using your password, servers then can recognize that   you have a FIDO component infrastructure device and then it walks you through a registration process.That registration process is simple: you look into the camera, you speak a phrase, touch the sensor, a single touch, a single phrase, or a single blink; any of these things, just this. You do that, and during that period there will be some typographic exchange that happening between the client and the servers. And the typographic signatures are generated on the client and sent to the server. I don’t want to get into too much detail, but there is a public and private key kind of security infrastructure. The private key is generated on the client and the public key is sent to the servers for that user for that device. From that moment onward, any authentication that happen between the servers and the client is based on that cryptographic signature on a challenge respon se basis. So next time when you want a authentication to be used, a service or a bank you simply go to the bank site and then you touch the finger, look into the camera for that single phase, then the response for the challenge that servers process for the device gets generated and that’s how you get authenticated.Martin: Is there a way to gain this? For example, imagine I would know that this mobile phone is attached to Ramesh, and by the way I would have a photo of Ramesh which I would put in front of the camera. This might be used for the facial recognition, voice, maybe something else.Ramesh: So the security is always an arms race. The current problem and security addressing security problem also depends on what kind of security problem you’re interested. Today, if you see majority of the attacks happening on network  cyber security. In most of them, the hackers don’t have motivation to attack one person. What they want to do is go back to sites like Yahoo, LinkedIn, Gmail . Go to a site where they can get hundred of millions of user accounts eBay attack.Martin: Yeah, right.Ramesh: So when you have user IDs and passwords at that scale, then what they want is much bigger. In FIDO, it has to be targeted attack that hacker really wants to attack. You dont only have to have my picture or my fingerprint but you also have to have steal my device.Martin: I mean I totally understand that it makes it makes the authentication process safer â€" totally understood.Ramesh: Safer, simpler.Martin: Imagine, I want to really hack a company. Maybe then I wouldn’t try to hack via the authentication, but then I would just would like to hack the database, there are the companies that will still have the personally identifiable information.Ramesh: In the current scenario, you’re right, hackers are motivated to hack the server site not the device. When you’re attacking the server site in the older model you get user ID and password. So it’s easy. In the new model, when you attack the server, all you only get is a bunch of public keys. You wont be able to do any thing with that. You got to have private keys.Martin: Oh, good.Ramesh: The private key is stored on the client side. So you are actually turning the authentication process upside down. You’re not providing a single point of attack for somebody in remote places like press releases of the last year, where a single hacker group has 1.2 billion account information from United States and all over the globe. 1.2 billion accounts that’s how they harvest the whole thing. In this model, when they go and try to steal secrets from the server, they are no secrets on the servers anymore. All they have are public keys, you won’t be able too much with public keys.Martin: Ramesh, what are the major customers of Nok Nok Labs.Ramesh: So like I was mentioning earlier, the FIDO protocol has two components. There needs to be a client component, there needs to be a server. So unless there is a client, you dont have a business for the server side. Nok Nok makes money selling servers. Our first deployment was with Paypal. Paypal has used Nok Nok servers and we worked with Samsung where we actually put the FIDO clients on the mobile phones of Galaxies S5 and Galaxies S6. Now the next deployment of FIDO of Nok Nok servers is with be in Alipay in China, where again we provide the same servers to them, as Samsung phones and other phones that they chose to use where they deployed FIDO, they can use it. The latest one that we deployed  is Docomo entity.Martin: Who is that?Ramesh: Docomo in Japan. That is the biggest carrier in Japan. They have close to 65 million subscribers. Docomo has embraced FIDO at one go. The entire Docomo ID infrastructure now does not use password, uses Nok Nok severs; and completely eliminates password. If you are using Docomo services, Docomo phones now they are no password. You simply either look into the camera. They have actually deployed a fingerprint. The y have actually deployed an iris scanning. It works seamlessly. We never had an issue- we deployed it in May. These are the first three major customers we started to work with. As you can see its not normal for a start up company to go after companies like Docomo, Paypal and Alipay as their first customers.Martin:  Definitely.Ramesh: And also deploy at a scale at that we deploy; at very high consumer scale.Martin: And how is the revenue model working?Ramesh: So like I was mentioning earlier. Client is free, we initially with the first version of FIDO we did the clients ourselves, but Microsoft is part of FIDO alliance now and they’ve actually announced recently that Windows 10 will have FIDO infrastructure in them. SnapDragon and Qualcom have announced that they embrace FIDO. Armies buy FIDO. You can go to FIDO Alliance.org and see the members. You can see how many members there are there.Now, Nok Nok has also enabled iPhone 5 and iPhone 6 to use FIDO infrastructure and we have su pport for that. We, basically, as we are going we expect the client side to be embraced by the operating system people, like Microsoft, Google, Apple kind of people. And we basically focus on selling servers. We have a multi-factor authentication server that we sell to the people, we deploy to people. We dont host servers, we sell servers, its an enterprise sale.  And if you’re Docomo, you’re a financial institution if you’re bank of Germany, what you simply do is buy the server from us, use our SDK to deploy to your mobile app, internet browser plugin and you’re ready to go.Martin: Why did you choose the selling mode only and not as SAP for example doing sales and service model?Ramesh: We are actually a product company just like SAP company. The only difference is a difference between conventional ERP companies and us it that ERP is full application, and we are an infrastructure business. We don’t sell application, we sell infrastructure.Our server will have to go and int egrate with some of the existing application like for instance SAP can deploy our server. SAP has various kind of application that they sell like digital workflow, process management,  supply chain. They are various things that they sell. All of them currently use the various user IDs and passwords to get in. SAP can choose to embrace FIDO and then buy a Nok Nok sever. And now all servers can be password free.ADVICE TO ENTREPRENEURS FROM RAMESHMartin: Ramesh, imagine a child comes to you, a younger one like 15, 16 and wants to start a company but doesnt know whether he should do it or what he should care for. What is your advice you would share with him?Ramesh. At anytime any opportunity or any business gets nurtured of pain. If you should able to identify either business pain or human pain and you have a solution for that; theres the starting point. People, don’t go to CVS and Walgreens to buy vitamins, they go to buy painkillers. When there is a pain, people want to address it   immediately. If there is a vitamin  they don’t go there, that’s not priority.So when you want to start a company, first you need to know, you don’t necessarily need to know details, you don’t necessarily need to know how to fix it, but you should be able to know that there is a pain. Coming back to the pain point, it has to be able to fix the human pain or it has to be able to fix the  business pain. If it can fix either one of them like  for instance security. When security was a pain, people recognized it. You have, people seriously talking scamming, online scamming, money and password scamming, smart cards scamming, all kinds of things. That actually complicates the users experience but it solves the business pain.Martin:   and then you have trade off.Ramesh: That’s the trade off. What FIDO does is conventionally. Security means, more security means unusable; unusable in the sense of difficult to use. If you want to make sure that I’m strong, I keep on asking more and more question. What is your dog name in 1972? This is the kind of thing they will ask in a financial institution. They will ask your social security number and they will ask what is your childhood best friend’s name. These are all passwords, you keep up adding the staff.So what it means by that if I really want to assert that’s who you are then I ask more questions, put you through so much pain. What Nok Nok and FIDO do is we provide more security at the same time make it very very usable. For me on an iPhone, typing a password is much more difficult than just doing this and done. So what we do is actually, we increase security and also make it extremely usable that’s why I keep throwing in the word a single touch, or a single phrase or a single blink. We make it stronger, at the same time extremely usable.Martin: What is, what would you say to the young person if he says actually I cannot identify a problem worth solving?Ramesh: Then there is no company to be built. You got to know what you’re solving. If you are trying to do something without solving a problem, then there is no company there. Even if you want to start a nonprofit / charitable organization its still solves some problem which is helping people.Martin: Thank you so much, Ramesh, for your time.Ramesh: Sure, no problem.Martin: And next time when you really want to start a company, don’t just start a company, focus on a problem and really identify that is the big problem that is worth solving  and if you don’t find a problem just dont start a new company, work your way through and maybe over the time you will find a problem that is worth solving.Ramesh: That’s almost how all other things get started. Unless you go through the pain, you won’t know the problem. I would strongly recommend to people to actually work at some places if they don’t have any idea like probably a big company like Dell was started in Utah Austin by Michael  Dell where he saw people needed computer as diffi cult to go out and get them started online. So it doesn’t have to be that you have to work you don’t have to work. You just have to feel the pain. If you see the pain and that pain is not be unique to you, it should be a general pain, and you’re fixing general pain then you have a company to start with.Martin: Great! Thanks you so much and good luck with Nok Nok Labs.Ramesh: No problem. Thank you so much.

Specific Gravity - Definition of Specific Gravity

The specific gravity of a substance is the ratio of its density to a specified reference substance. This ratio is a pure number, containing no units. If the specific gravity ratio for a given substance is less than 1, that means the material will float in the reference substance. When the specific gravity ratio for a given material is greater than 1, that means the material will sink in the reference substance. This is related to the concept of buoyancy. The iceberg floats in the ocean (as in the picture) because its specific gravity in reference to the water is less than 1. This rising vs. sinking phenomenon is the reason that the term specific gravity is applied, although gravity itself plays no significant role in this process. Even in a substantially different gravitational field, the density relationships would be unchanged. For this reason, it would be far better to apply the term relative density between two substances, but for historical reasons, the term specific gravity has stuck around. Specific Gravity for Fluids For fluids, the reference substance is usually the water, with a density of  1.00 x 103 kg/m3  at 4 degrees Celsius (waters densest temperature), used to determine whether or not the fluid will sink or float in water. In homework, this is usually assumed to be the reference substance when working with liquids. Specific Gravity for Gases For gases, the reference substance is usually normal air at room temperature, which has a density of approximately 1.20 kg/m3. In homework, if the reference substance is not specified for a specific gravity problem, it is usually safe to assume that you are using this as your reference substance. Equations for Specific Gravity The specific gravity (SG) is a ratio of the density of the substance of interest (Ï i) to the density of the reference substance (Ï r). (Note: The Greek symbol rho, Ï , is commonly used to represent density.) That can be determined using the following formula: SG Ï i à · Ï r Ï i / Ï r Now, considering that the density is calculated from mass and volume through the equation Ï  m/V, this means that if you took two substances of the same volume, the SG could be rewritten as a ratio of their individual masses: SG Ï i / Ï rSG mi/V / mr/VSG mi / mr And, since the weight W mg, that leads to a formula written as a ratio of weights: SG mi / mrSG mig / mrgSG Wi / Wr It is important to remember that this equation only works with our earlier assumption that the volume of the two substances is equal, so when we talk about the weights of the two substances in this last equation, it is the weight of equal volumes of the two substances. So if we wanted to find out the specific gravity of ethanol to water, and we know the weight of one gallon of water, then we would need to know the weight of one gallon of ethanol to complete the calculation. Or, alternately, if we knew the specific gravity of ethanol to water, and knew the weight of one gallon of water, we could use this last formula to find the weight of one gallon of ethanol. (And, knowing that, we could use it to find the weight of another volume of ethanol by converting. These are the sorts of tricks that you may well find among homework problems that incorporate these concepts.) Applications of Specific Gravity Specific gravity is a concept that shows up in a variety of industrial applications, particularly as it relates to fluid dynamics. For example, if youve ever taken your car in for service and the mechanic showed you how small plastic balls floated in your transmission fluid, youve seen specific gravity in action. Depending on the specific application in question, those industries may use the concept with a different reference substance than water or air. The earlier assumptions applied only to homework. When you are working on a real project, you should know for sure what your specific gravity is in reference to, and shouldnt have to make assumptions about it.

Case Studies - 67624 Words

Case Studies C-1 INTRODUCTION Preparing an effective case analysis C-3 CASE 1 CASE 2 CASE 3 CASE 4 CASE 5 CASE 6 CASE 7 ABB in China, 1998 C-16 Ansett Airlines and Air New Zealand: A flight to oblivion? C-31 BP–Mobil and the restructuring of the oil refining industry C-44 Compaq in crisis C-67 Gillette and the men’s wet-shaving market C-76 Incat Tasmania’s race for international success: Blue Riband strategies C-95 Kiwi Travel International Airlines Ltd C-105 CASE 8 Beefing up the beefless Mac: McDonald’s expansion strategies in India: C-120 CASE 9 Nucor Corporation and the US steel industry C-128 CASE 10 Pacific Dunlop: Caught on the half volley C-157 CASE 11 Philip Morris C-173 CASE 12 Pisces Group of Singapore C-188†¦show more content†¦The third section is where we describe briefly what you can expect to occur during in-class case discussions. As this description shows, the relationship and interactions between instructors and active learners/students during case discussions are different than they are during lectures. In the final section, we Introduction Preparing an effective case analysis present a moderately structured framework that we believe can help you to prepare effective oral and written presentations. Written and oral communication skills also are valued highly in many organisational settings; hence, their development today can serve you well in the future. Skills gained through use of the case analysis method The case analysis method is based on a philosophy that combines knowledge acquisition with significant involvement from students as active learners. In the words of Alfred North Whitehead, this philosophy ‘rejects the doctrine that students had first learned passively, and then, having learned should apply knowledge’.3 In contrast to this philosophy, the case analysis method is based on principles that were elaborated upon by John Dewey: Only by wrestling with the conditions of this problem at hand, seeking and finding his own way out, does [the student] think ... If he cannot devise his own solution (not, of course, in isolation, but inShow MoreRelatedCase Studies : A Case Study Approach Essay1157 Words   |  5 PagesA case study is a specific instance that is frequently designed to illustrate a more general principle (Nisbet and Watt, 1984). Hitchock and Hughes (1995) further suggest that the case study approach is particularly valuable when the researcher has little control over evens. 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The being showed her futureRead MoreThe Case Study Of The Company1468 Words   |  6 PagesOverview of Case Study In the case study by Spector titled, Transferring Innovation Across National Boundaries, (Spector, 2012) company named Minnesota Biolabs (MB) provided laboratories with a quality test for contamination of injectable medications. This test required the use of live rabbits that led to the rabbit’s death after the test. The company was headquartered in Minneapolis, however they were organized with four, somewhat independent, national units in Europe and Japan, each run by aRead MoreLaw of Case Studies1514 Words   |  7 PagesZulfatah Arif SCM-019741 Work Psychology in Communication, Writing and Reporting COM 2153 Mr Haji Adenan Case Studies An Unmotivated Building Inspector Case Study By: Zulfatah Arif 1) Review the motivation theories discussed in this chapter. How would each one describe and explain the problems with Simon Lucas’s motivation? 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Paper Tigers Free Essays

Paper tigers Bianca 01 All our lives we are told succeed. To do something meaningful with our lives. To be the very best that we can be. We will write a custom essay sample on Paper Tigers or any similar topic only for you Order Now But how do we achieve this satisfaction of a personal achievement? What are the key factors to help us succeed? And why are some unable to achieve such success. We keep such strong ties within our ego centered networks and this will restrict from developing the social skills we need to break through our own bamboo ceilings. Risks need to be taken, social interaction needs to happen, and you need to be the best of the best. Wesley Yangs writing, â€Å"Paper Tigers†, shows how Asian Americans are unable to achieve this high success that they want to achieve. We can take his advice written for Asian Americans and intertwine it with ideas from Malcom Gladwell and his writing, â€Å"Small Change†, and Rebekah Nathan’s writing â€Å"Community and Diversity’. With insight from all three of these writers, we can achieve that success we all long for. At a young age, we were told to always listen to an authoritative figure. To not speak up and to keep our opinions to ourselves. Wesley Yang makes note of how this affects Asian Americans from advancing in the real world. He writes, â€Å"So let’s say I go to meetings with you and I notice you never say anything. And I ask myself, ‘hmm, I wonder why you’re not saying anything. Maybe it’s because you don’t know what we’re talking about. That would be a good reason for not saying anything. Or maybe it’s because you’re not even interested in the subject matter. Or maybe you think the conversation is beneath you. So here I’m thinking, because you never say anything at meetings that you’re either dumb, you don’t care or you’re arrogant. When maybe it’s because you were taught when you were growing up that when the boss is talking, what are you supposed to be doing? Listening† (541). Being taught to listen, we listen. We do not ask questions that would help lead us on to success. We need to break away from these strong ties that we hold so close to us. They keep us from going the extra mile. Yes, we don’t need to get rid of them completely. Paper Tigers By bduarte1211 How to cite Paper Tigers, Papers Paper Tigers Free Essays

The Importance of the English Language Essay Example

The Importance of the English Language Essay Brazer Bozlak 03113623 2011-07-20 LA 202 – OL8 The importance of the English language The English language is finally accepted as the universal language of the world and stands today as the common means of communication among members of different countries, cultures and communities. Moreover, English is also the international language of diplomacy, business, science, technology, banking, computing, medicines, engineering, tourism etc. It is understood and spoken almost everywhere in the world and it has become the key instrument of globalization. The English language is the common global language and it is very clear in many cultures that English has become more dominant around the world, a dominance that is growing for each passing day. As a result, English is widely taught around the world as a second language today, the amount of native English speakers might not be large when compared to Spanish or Chinese, but it is the common communication language spoken around the world and almost every single university in the world are conducting scientific studies trough English medium. Although, there is a lot of people around the world today that won’t admit how important English for the world I’m one of those many that understands the importance of the English language. Most people in the world agrees with what Alexander v. Sandoval claims in his essay â€Å"The importance of English† on www. eagleforum. com , â€Å"English is becoming the worlds language of the 21st century † he says and gets supported â€Å"Most of the worlds population, about 70% speak English or know him. And more than 80% of all stored information in the world is written in English or translated into it. We will write a custom essay sample on The Importance of the English Language specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Importance of the English Language specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Importance of the English Language specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Foreign language skills, and in particular the English are a good tool in work, school, on vacation, when building a career or promote your own business. The man who speaks fluent in English, will not get lost anywhere in the world where there are people. † (billionmindsfoundation). There are facts about English which would encourage people to learn English, †There are more people in China learning English than speaking it in North America over 200 million. English is the official language of a third of the worlds population and a working language for half the worlds population. Of the worlds four most numerous languages, Chinese, Hindi, Arabic and English, the latter owes its position uniquely to its use as a second language. A part of this pattern is the increasing reach of English in continental Europe where 91% of all secondary schools teach English and 65% of young continental Europeans claim to speak English reasonably well. † (English, The working language of the global village) English used to be a relatively unimportant language around 450 AD, when a set of Germanic tribes (mostly the Angles, Saxons, and Jutes) moved from their homelands in what is now northern Germany to what is now England. Old English was widely spoken on the island in the centuries that followed, lost status when the French-speaking Normans conquered England, and slowly regained status in the late Middle English period. At this point, still, English was just one of many languages. It was generally less respected than Latin or french among scientists and theologians, for example. It was not until the period of Early Modern English, a period also known as the Age of Discovery that English really began  to gain status. The new country England began to establish colonies around the world and exported its language and governing systems so that it could import what it wanted, e. g. spices and rare woods and also for a while, slaves. The Early Modern English period witnessed the first time that English was spoken around the world, but still it was not nearly as widely spoken as it is today. Englands and Americas triumph in the World War 2 tok the globalization of English one step further and the languages importance for the world has grown for each passing day since then. Being the second language choice for non English speaking people today all around the world is a evidence of how important it is for people to learn English. It is the language people speaks when they don’t know the language of the country they are in and even countries such Frenca and Germany have given up. Alexander v. Sandoval says in his essay â€Å"The importance of English† published on Eagleforum. com â€Å"In multilingual continental Europe, a fierce battle over language popularity appers to be ending with English as the standard for the 21st century. and â€Å"The Germans have given up trying to persuade more Brits to learn their language and, instead, are now promoting English as the language of the 21st century, with lessons for children as young as six. Germanys leading newspaper produces an eight-page English edition and declares that English is going to be the lingua franca of the next century. †. Even though it does not and will probably never hav e an official status, English is the accepted universal language on the Internet. English is typically the language of the latest-version applications and programs. Even though progresses has been made in language translation online it is very difficult if not almost impossible to properly translate each and every webpage or program into a specific language. Even manuals, installation guides and products sheets of electronic and entertainment devices are usually first available in English. With this information in mind along with that Internet is becoming very important in our daily life’s, in commerce and also in education makes the English language bounded to grow. Thus the importance of the English language is underlined. English is today the standard language for businesses and industry, knowing English can be the key that unlocks enormous amounts of job opportunities. Many companies aim to become as successful as possible in their industry, which leads them to start working internationally and this makes the employers require superb English communication skills of the employees in order to deal with suppliers or contacts all across the world. Knowing English is not a guarantee to have a well paying position in the future but it is definitely a really good help on the way. The growth of English has been huge since the World War 2 and it might not take long time before English will be a single language of the world like the single currency and the union of various nations. It is, after all, spoken by more than 300 million natives speakers, between 600 and 800 million foreign speakers. It is the common language of air transportation and shipping, science, technology, computers, and commerce, and a major language in education and publishing. For these reasons, good English communication skills is important in order get on board on the 21st centuries train. Works Cited: v. Sandoval, Alexander. The importance of our English Language Eagleforum. 1 May 2001. Web 20 July 2011. (http://www. eagleforum. org/psr/2001/may01/psrmay01. shtml) General. English: Universal Language Billion Minds Foundation. 12 July 2001. Web 20 July 2011. (http://www. billionmindsfoundation. org/english-universal-language/) Watson, Alan. English: The working language of the global village? Lord Alan Watson. 2010. Web 20 July 2011. (http://www. lordalanwatson. com/english2. htm)

5 Netflix Shows for Writers to Binge-Watch

5 Netflix Shows for Writers to Binge-Watch Netflix and chill takes on an entirely new meaning when youre a writer looking for inspiration. With the plethora of shows and topics available for a small fee per month, its now easier than ever for writers to find storytelling inspiration while also achieving down time in the form of media consumption and relaxing to a great series.With this in mind, here are the top shows on Netflix that you simply shouldnt miss if youre a writer. From expert dialogue, to storytelling genius, to character arcs that would even impress Tolstoy, here are five Netflix shows you absolutely must see to perfect your craft.Russian DollRussian Doll, starring Natasha Lyonne.Imagine being a single woman on the night of your 36th birthday but reliving the same night again and again- all in an attempt to make sense of the extraordinarily cynical mess that your life has become. From fatally funny to mournfully sad, Russian Doll takes on a life of its own after the first few episodes of the protagonist returning to the same night in this eight-part Netflix series aimed at exploring mid-life crisis at its finest.This review from NPRs Linda Holmes sums the show up best:A woman whose curly red hair spills past her shoulders stands in front of a bathroom mirror as a party rages outside. She looks at her reflection. People bang on the door to get in. She turns and leaves, through a door with a handgun for a handle, out of the bathroom where the areas of the walls and door glow with blotches of chilly blue light. As she leaves, two women push their way past her into the bathroom, and she moves into the room where the party is. Friends swarm around her. A woman cooking in the kitchen offers her a joint laced with cocaine. Something is wrong. She is a quick-witted New York game designer who seems to smoke in part for the smoking itself, but also in part so she can gesture, in quick little jabs, with her cigarette. And she cant figure out quite whats going on. What was I just doing? she asks her fr iend.Linda Holmes, NPRThe fact that Natasha Lyonne, one of the stars of Netflixs original, Orange is the New Black, leads the cast doesnt hurt the intense effect of the show. The actress is brilliant at playing a lost 30-something party girl coming to terms with her life decisions and future choices. All in all, the show is an amazing dive into deep character study and unique storytelling, and would be a welcome addition to any writers exploration into what makes us human after all. Particularly those of us who think too much.The Walking DeadThe Walking Dead, starring Andrew Lincoln and Norman ReedusDont watch The Walking Dead for the gore. In fact, dont watch the show because of zombies or apocalyptic fiction at all. Simply watch it for the character study in a Lord of the Flies-esque exploration of how society collapses under the pressure of survival of the fittest.Mary McNamara, Los Angeles Times Television Critic, says of the first season:In an early scene we see the emotional t oll the killings can take and in several instances, Grimes and others pay homage to the former humanity of their predators. But still, zombies are clearly not human. Or rather they are the nightmare version of humanity, the fear that our friends and family are not to be trusted because they are capable of turning on us at any time.That same anxiety is played out among the survivors- the suspicion that what civility we have is merely a habit, that any shift in the order of things will reveal the hidden bullies and tyrants, the murderers and rapists and thieves. The Walking Dead, like any good horror tale, still believes in the importance of monsters, perfectly balancing the struggle of basic human decency with those palsied four-in-the-morning moments when we are convinced that everyone around us is trying to eat us alive.Mary McNamara, Los Angeles TimesBlack MirrorBlack Mirror, starring Bryce Dallas Howard and Hannah John-KamenTechno-paranoia, dystopia, suspense- Black Mirrors antho logy-like approach to all were uneasy about in our world is a guaranteed way to turn your mind upside down and inside out. From the darkness inherent in social media to the lives we try to keep hidden despite big brother, Black Mirror explores the darker side of technology and human nature when the two of them combine to create a real sense of madness.In reflecting our decidedly freakish and dark 21st Century existence back to us, Black Mirror, created by Charlie Brooker and executive produced by Brooker and Annabel Jones, is a show that is guaranteed to get any writers mind whirling with possibilities- from dystopia to cyberpunk and all the realms of possibilities in between.Emily Nussbaum, reviewer for The New Yorker writes:Anyone who has skimmed Guy Debords Wikipedia page or watched the American Music Awards could condemn our culture as a masquerade, a spectacle of virtuality. But whats refreshing about Black Mirror is that Brooker goes deeper than that, aiming past the obvious t argets- the know-nothings and narcissists of the Internet. Instead, his villains are the bad-faith cynics, like the reality-TV judge, in one episode, who murmurs, with cagey calculation, Authenticity is in woefully short supply. In Black Mirror, the danger is not complacency, or, at least, not that alone: its letting your outrage turn into contempt, a pose of transgression that is, in the end, more deadly than any desperation to be loved.Emily Nussbaum, The New YorkerMeanwhile, Michelle Orange, writer for Vogue, suggests Black Mirror might be the Twilight Zone of the Digital Age, and writes:Black Mirror [is] pretty tough to watch. Whats caught in its dark reflection might look a lot like you. There are high-handed moments and a schematic quality basic to its project, but overall the show is earnestly and intelligently, imaginatively engaged with its times, which makes it- ironically, given the central indictment of spectatorship- hard to look away. The stories set archetypal human d ilemmas- death, identity, fidelity- within an entirely new context, which is exactly how we are living them. What they reveal of human nature is not new but newly captured. In the future of Black Mirror, technology has set us, which is to say we have set ourselves, a perfect trap.Michelle Orange, VogueThe KillingThe Killing, starring Joel Kinnaman And Mireille Enos.While admittedly, the audience and critic reviews tend to swoon downward as the series progresses, The Killing starts off with a bang thats hard to beat when it comes to police procedural and crime drama action.Critic Troy Patterson from Slate Magazine, who compares The Killing to the infamous Twin Peaks, writes: The prologue practically functions as a schematic diagram of all the police procedurals- with their virtuous investigators and their quasi-necrophiliac tone- that The Killing seems to deconstruct and reassemble on a higher plain.David Bianculli, as heard on NPRs Fresh Air program, again equates The Killing to Twi n Peaks and suggests that it, along with some of the worlds best-known recent crime series, have come from Scandinavian countries, including Girl With the Dragon Tattoo. He also notes:The Killing is intentionally slow, and doesnt provide any of the usual staples of the genre as high-octane relief. No gun battles, no car chases- just cops doing their duty, politicians looking for ways to spin things to their advantage and parents facing their worst fears. Theres one scene, in which the parents are called in to identify the body of their daughter, where their individual reactions are nonverbal, unconnected and emotionally scalding. The husband and wife dont even hold or look at each other. In that awful moment, theyre hit by their own individual grief. Its astoundingly good acting- but, like so much of The Killing, its tough to watch.But it deserves to be seen- and the persistence of these detectives is a little reminiscent of Columbo, where their unassuming, unorthodox approach ends up unearthing certain hidden clues- and, at the same time, getting us to root for them strongly along the way.David Bianculli, NPRs Fresh AirBianculli continues to note that The Killing is AMCs most depressing series yet- and this is from a network that has given us apocalyptic zombies and a terminally ill crystal meth manufacturer.Stranger ThingsStranger Things, starring Winona Ryder, David Harbour, Finn Wolfhard, and Millie Bobby Brown.There cant be a list of binge-worthy Netflix shows for writers without adding my personal favorite, Stranger Things.With the first season set in 1983 in the fictional town of Hawkins, Indiana, Stranger Things is a nostalgic trip back to childhood in the 80s, with storytelling that is as taut as it is perfectly executed. Although the cast is large, it becomes hard to pick a favorite, as each character becomes as dearly beloved as ones childhood playmates.Any adult who grew up riding bicycles with friends, exploring the woods, and trembling at night t o spooky stories told beneath blankets will feel a genuine connection with the kids. Any parent who has ever felt helpless as their child experiences trauma will feel instant empathy for the adult characters in the show.Its really difficult to describe Stranger Things to someone who hasnt seen it. There are genuine horror elements inspired by Stephen Kings literary universe, combined with nail-biting chapter installments that make it difficult to NOT binge-watch the show. Combined with a perfectly matched soundtrack and stellar acting, Stranger Things should be on any writers radar- particularly for a lesson on how to craft a story that achieves sympathetic characters, while appealing to the emotions and primal fears of an audience. As reviewer Wenlei Ma notes, Dont just watch it for the nostalgia or the genuine creeps, watch it because its compelling storytelling.

How to Write a Resume for a Better Job at Your Company

How to Write a Resume for a Better Job at Your Company You’ve got all the resume basics down, and you hand-tailor each document to the job you want. But what do you do when the job you want is one rung up from the job you already have- at the company where you already work? When applying for internal promotions, you’ll still need to submit a resume- and the stakes are a little bit different than when applying to new places and positions. Remember: if you’re competing with other, outside candidates, you’ll have the leg up of being a known quantity- already orientated, already cleared, already background checked, already there. But you do still want to distinguish yourself from any of your competition.Use this resume to remind your superiors and supervisors of all that you’ve learned and accomplished while in your present position. If effective, after all, they need not look any further!When in doubt, here are a few great strategies.1. Pretend it’s for another company.Even though you know it isnâ⠂¬â„¢t, and you know it has to be different overall, it’s best not to assume that whoever reads this document is going to be intimately familiar with your work. Err on the side of detailing everything you’ve achieved where you are. Make a bulleted list of all of your accomplishments, paying particular attention to instances where you showed initiative or showed off leadership characteristics. Pitch it as though it’s going to a stranger.2. Talk about obstacles.You could also make an itemized list of obstacles you faced- but be sure to also include a description explaining how you overcame each, what you learned, and how you troubleshot any problems that arose.3. Cross-reference.Take a look at the official job posting for the promotion you want. Make a list of everything it asks for. Then match your current professional experience to that list. Highlight every instance where you’re a perfect match, and find a way to address any inconsistencies. Don’t forget to describe your skill set somewhere near the top- make sure your list matches nicely with theirs for the desired position.4. Include everything.Did you take an upgrading course, attend a conference or a workshop, or participate in any continuing education program through your employer? Don’t assume they remember or have a record of your doing so. Put that stuff on your resume as well. And if you took on any additional responsibilities not technically part of your purview, be sure to put these in.5. Add the good stuff.Put in plenty of examples of your going above and beyond, including any awards or official praise you’ve received in recognition of your performance. Show that you’re ready to move up because you’re already operating on that level. Talk about when you mentored or managed a team, and emphasize your leadership skills.6. Start early.If you’re not quite ready to start applying now for your promotion, start amassing this informatio n as you go- rather than trying to rack your brain for it in a few months when you’re ready to submit. Make a â€Å"brag book† of every time you do something noteworthy. It will make compiling your new resume all the easier when it comes time to apply for that internal promotion.

Comoany Report Research Paper Example | Topics and Well Written Essays - 1500 words

Comoany Report - Research Paper Example Edwin Good who was then a merchant in New York, came to Manhattan to work as an apprentice for Bergdorf. When almost two years passed Goodman had raised enough money to purchase the store from Goodman and moves to a location where it stands today and named the store ‘Bergdorf Goodman’ in 1901. Goodman was the first couturier to introduce ready-to-wear fashion in 1914, which became very popular (The Neiman Marcus, Inc). Gradually Goodman started to purchase the stores nearby and expended its business throughout the street and acquiring the entire block in 1930. Goodman was awarded as the ‘Legion of Honor’ from France and after that he retired as the most accomplished merchant of his time in 1953. Goodman’s son Andrew assumed the position of President and continued to expand its product range (The Neiman Marcus, Inc). The company expanded its business of up to $1 million in beauty salon and bridal services and in the year 1967 the investment of $2.5 million doubled the size of the store. In 1980, Bergdorf Goodman was taken over by Neiman Marcus and Contempo Casuals to form Neiman Marcus Group. The group expanded the business in to a restaurant and a cafà © in which lunch and afternoon tea is served. In 2005, two equity firms acquired Neiman Marcus Group (The Neiman Marcus, Inc). The mission of the Company is to become a premier luxury retailer in providing our customers with unique needs and with superior services. The focus is to serve the affluent customers with distinctive merchandise with a commitment stronger than ever. Our aim remains to maximize the perception of brand exclusivity and alleviate the sales of goods at premium prices (The Neiman Marcus, Inc). Operating earnings for the specialty stores were $272.5 million and the revenues for the August 2009 was $124.3 million. The increase in the operating margin was due to the low net markdowns and higher customer

Challenges and Opportunities in Strategy Implementation Essay - 2

Challenges and Opportunities in Strategy Implementation - Essay Example According to the paper the set plans need to well communicated throughout the organisation to enable all the staff to work together to achieve the company’s expected future results. Both new and existing organizations strive to get the biggest share of customers in the market. To acquire a big market share, organisation conduct different practices and activities to be more appealing and better placed in the market. There needs to be set procedures by the organizations that cover the whole field. An organisation that operates without set plans and procedures stand a chance to overlook other crucial areas needed to be better placed in the market. From this paper it is clear that organizations that set strategies and work towards implementing them are the ones that enjoy a greater market share. Putting set plans to action is one of the most important parts of achieving expected results. The small actions carried out in an organisation on a day to day basis need to be well linked to each other so as to contribute to the expected organizational results. Small daily targets need to be structured to contribute to the strategy of the organisation. Organizations need to be well structured so that all the staff can respect the expected results of the organisation. Communicating the strategies to the staff is crucial to ensure all staff works with a uniform purpose, which is to achieve the expected results of their organisation. For customer retention, organizations need to learn from the market reaction to various processes. Organizations with good strategy implementation plans are better placed to ensure that successful processes are continuously carried out and the non-effective processes are replaced with more productive processes.

The Bank of England Monetary and financial stability

The Bank of England Monetary and financial stability The Bank of England is the central bank of the United Kingdom. Sometimes known as the Old Lady of Threadneedle Street, the Bank was founded in 1694, nationalised on 1 March 1946, and gained independence in 1997. Standing at the centre of the UKs financial system, the Bank is committed to promoting and maintaining monetary and financial stability as its contribution to a healthy economy. The Bank of England exists to ensure monetary stability and to contribute to financial stability. The Bank of England has been issuing banknotes for over 300 years. During that time, both the notes themselves and their role in society have undergone continual change. From todays perspective, it is easy to accept that a piece of paper that costs a few pence to produce is worth five, ten, twenty or fifty pounds. Gaining and maintaining public confidence in the currency is a key role of the Bank of England and one which is essential to the proper functioning of the economy. Core Purpose 1 Monetary Stability Monetary stability means stable prices and confidence in the currency. Stable prices are defined by the Governments inflation target, which the Bank seeks to meet through the decisions delegated to the Monetary Policy Committee, explaining those decisions transparently and implementing them effectively in the money markets. The first objective of any central bank is to safeguard the value of the currency in terms of what it will purchase at home and in terms of other currencies. Monetary policy is directed to achieving this objective and to providing a framework for non-inflationary economic growth. As in most other developed countries, monetary policy operates in the UK mainly through influencing the price at which money is lent, in other words the interest rate. The Banks price stability objective is made explicit in the present monetary policy framework. It has two main elements: an annual inflation target set each year by the Government and a commitment to an open and accountable policy-making regime. Setting monetary policy deciding on the level of short-term interest rates necessary to meet the Governments inflation target is the responsibility of the Bank. In May 1997 the Government gave the Bank operational independence to set monetary policy by deciding the short-term level of interest rates to meet the Governments stated inflation target currently 2%. Core Purpose 2 Financial Stability Financial stability entails detecting and reducing threats to the financial system as a whole. Such threats are detected through the Banks surveillance and market intelligence functions. They are reduced by strengthening infrastructure, and by financial and other operations, at home and abroad, including, in exceptional circumstances, by acting as the lender of last resort. One of the Bank of Englands two core purposes is monetary stability. Monetary stability means stable prices low inflation and confidence in the currency. Stable prices are defined by the Governments inflation target, which the Bank seeks to meet through the decisions taken by the Monetary Policy Committee. A principal objective of any central bank is to safeguard the value of the currency in terms of what it will purchase. Rising prices inflation reduces the value of money. Monetary policy is directed to achieving this objective and providing a framework for non-inflationary economic growth. As in most other developed countries, monetary policy usually operates in the UK through influencing the price at which money is lent the interest rate. However, in March 2009 the Banks Monetary Policy Committee announced that in addition to setting Bank Rate, it would start to inject money directly into the economy by purchasing assets often known as quantitative easing. This means that the instrument of monetary policy shifts towards the quantity of money provided rather than its price. Low inflation is not an end in itself. It is however an important factor in helping to encourage long-term stability in the economy. Price stability is a precondition for achieving a wider economic goal of sustainable growth and employment. High inflation can be damaging to the functioning of the economy. Low inflation can help to foster sustainable long-term economic growth. Monetary Policy Framework The Banks monetary policy objective is to deliver price stability low inflation and, subject to that, to support the Governments economic objectives including those for growth and employment. Price stability is defined by the Governments inflation target of 2%. The remit recognises the role of price stability in achieving economic stability more generally, and in providing the right conditions for sustainable growth in output and employment. The Governments inflation target is announced each year by the Chancellor of the Exchequer in the annual Budget statement. The 1998 Bank of England Act made the Bank independent to set interest rates. The Bank is accountable to parliament and the wider public. The legislation provides that if, in extreme circumstances, the national interest demands it, the Government has the power to give instructions to the Bank on interest rates for a limited period. The inflation target The inflation target of 2% is expressed in terms of an annual rate of inflation based on the Consumer Prices Index (CPI). The remit is not to achieve the lowest possible inflation rate. Inflation below the target of 2% is judged to be just as bad as inflation above the target. The inflation target is therefore symmetrical. If the target is missed by more than 1 percentage point on either side i.e. if the annual rate of CPI inflation is more than 3% or less than 1% the Governor of the Bank must write an open letter to the Chancellor explaining the reasons why inflation has increased or fallen to such an extent and what the Bank proposes to do to ensure inflation comes back to the target. A target of 2% does not mean that inflation will be held at this rate constantly. That would be neither possible nor desirable. Interest rates would be changing all the time, and by large amounts, causing unnecessary uncertainty and volatility in the economy. Even then it would not be possible to keep inflation at 2% in each and every month. Instead, the MPCs aim is to set interest rates so that inflation can be brought back to target within a reasonable time period without creating undue instability in the economy. The Monetary Policy Committee The Bank seeks to meet the inflation target by setting an interest rate. The level of interest rates is decided by a special committee the Monetary Policy Committee. The MPC consists of nine members five from the Bank of England and four external members appointed by the Chancellor. It is chaired by the Governor of the Bank of England. The MPC meets monthly for a two-day meeting, usually on the Wednesday and Thursday after the first Monday of each month. Decisions are made by a vote of the Committee on a one-person one-vote basis. Communications The interest rate decision is announced at 12 noon on the second day. The minutes of the meetings, including a record of the vote, are published on the Wednesday of the second week after the meeting takes place. Each quarter, the Bank publishes its Inflation Report, which provides a detailed analysis of economic conditions and the prospects for economic growth and inflation agreed by the MPC. The Bank also publishes other material to increase awareness and understanding of its monetary policy function. Monetary Policy Committee (MPC) Interest rates are set by the Banks Monetary Policy Committee. The MPC sets an interest rate it judges will enable the inflation target to be met. The Banks Monetary Policy Committee (MPC) is made up of nine members the Governor, the two Deputy Governors, the Banks Chief Economist, the Executive Director for Markets and four external members appointed directly by the Chancellor. The appointment of external members is designed to ensure that the MPC benefits from thinking and expertise in addition to that gained inside the Bank of England How Monetary Policy Works From interest rates to inflation When the Bank of England changes the official interest rate it is attempting to influence the overall level of expenditure in the economy. When the amount of money spent grows more quickly than the volume of output produced, inflation is the result. In this way, changes in interest rates are used to control inflation. The Bank of England sets an interest rate at which it lends to financial institutions. This interest rate then affects the whole range of interest rates set by commercial banks, building societies and other institutions for their own savers and borrowers. It also tends to affect the price of financial assets, such as bonds and shares, and the exchange rate, which affect consumer and business demand in a variety of ways. Lowering or raising interest rates affects spending in the economy. A reduction in interest rates makes saving less attractive and borrowing more attractive, which stimulates spending. Lower interest rates can affect consumers and firms cash-flow a fall in interest rates reduces the income from savings and the interest payments due on loans. Borrowers tend to spend more of any extra money they have than lenders, so the net effect of lower interest rates through this cash-flow channel is to encourage higher spending in aggregate. The opposite occurs when interest rates are increased. Lower interest rates can boost the prices of assets such as shares and houses. Higher house prices enable existing home owners to extend their mortgages in order to finance higher consumption. Higher share prices raise households wealth and can increase their willingness to spend. Changes in interest rates can also affect the exchange rate. An unexpected rise in the rate of interest in the UK relative to overseas would give investors a higher return on UK assets relative to their foreign-currency equivalents, tending to make sterling assets more attractive. That should raise the value of sterling, reduce the price of imports, and reduce demand for UK goods and services abroad. However, the impact of interest rates on the exchange rate is, unfortunately, seldom that predictable. Changes in spending feed through into output and, in turn, into employment. That can affect wage costs by changing the relative balance of demand and supply for workers. But it also influences wage bargainers expectations of inflation an important consideration for the eventual settlement. The impact on output and wages feeds through to producers costs and prices, and eventually consumer prices. Some of these influences can work more quickly than others. And the overall effect of monetary policy will be more rapid if it is credible. But, in general, there are time lags before changes in interest rates affect spending and saving decisions, and longer still before they affect consumer prices. We cannot be precise about the size or timing of all these channels. But the maximum effect on output is estimated to take up to about one year. And the maximum impact of a change in interest rates on consumer price inflation takes up to about two years. So interest rates have to be set based on judgments about what inflation might be the outlook over the coming few years not what it is today. Setting interest rates As banker to the Government and the banks, the Bank is able to forecast fairly accurately the pattern of money flows between the Governments accounts on one hand and the commercial banks on the other, and acts on a daily basis to smooth out the imbalances which arise. When more money flows from the banks to the Government than vice versa, the banks holdings of liquid assets are run down and the money market finds itself short of funds. When more money flows the other way, the market can be in cash surplus. In practice the pattern of Government and Bank operations usually results in a shortage of cash in the market each day. The Bank supplies the cash which the banking system as a whole needs to achieve balance by the end of each settlement day. Because the Bank is the final provider of cash to the system it can choose the interest rate at which it will provide these funds each day. The interest rate at which the Bank supplies these funds is quickly passed throughout the financial system, influencing interest rates for the whole economy. When the Bank changes its dealing rate, the commercial banks change their own base rates from which deposit and lending rates are calculated. Quantitative Easing In March 2009, the Monetary Policy Committee announced that, in addition to setting Bank Rate at 0.5%, it would start to inject money directly into the economy in order to meet the inflation target. The instrument of monetary policy shifted towards the quantity of money provided rather than its price (Bank Rate). But the objective of policy is unchanged to meet the inflation target of 2 per cent on the CPI measure of consumer prices. Influencing the quantity of money directly is essentially a different means of reaching the same end. Read more Significant reductions in Bank Rate have provided a large stimulus to the economy but as Bank Rate approaches zero, further reductions are likely to be less effective in terms of the impact on market interest rates, demand and inflation. And interest rates cannot be less than zero. The MPC therefore needs to provide further stimulus to support demand in the wider economy. If spending on goods and services is too low, inflation will fall below its target. The MPC boosts the supply of money by purchasing assets like Government and corporate bonds a policy often known as Quantitative Easing. Instead of lowering Bank Rate to increase the amount of money in the economy, the Bank supplies extra money directly. This does not involve printing more banknotes. Instead the Bank pays for these assets by creating money electronically and crediting the accounts of the companies it bought the assets from. This extra money supports more spending in the economy to bring future inflation back to the target