Creating a New Brand in a Competitive Environment

EXECUTIVE SUMMARY The purpose of this document is to show how the marketing has changed to adapt to the modern world, and international companies work to offer the best services and product, competing with other firms. Some Marketing tools have varied depending on the approach; this is why some companies prefer to use a disparity of elements to attract customers and retain them, offering some added value. In the research it is possible to find different theories applied to real examples, and taking companies such as Diageo, Louis Vuitton Moet Hennesy (LVMH), and SABMiller like an example, to introduce a new product in an unexplored segment.Beginning with a short background explaining how the main company works, their star product and direct and indirect competitors. Also, it has discussed about the challenges that this companies have been facing and how they solve these issues, implementing some strategies. The Swot will be explained more in detail, which is important to know the int ernal and external forces, are influence the company stability. The differentiation is also important, because this gives to the company uniqueness, originality and authenticity part that consumers see it like added value.After an intensive study, the recommendations to launch a successful product are made to implement in a new market, avoiding imitations and confusion in customers, due to the huge range of competitions in the same sector. Diageo is always caring about their customers; they support campaigns to avoid underage drinkers. INDEX Page Introduction3 1. Case Background 4 2. Key Findings 5 2. 1. What is the real challenge that Guinness faces at the market? 5 2. 2. More than a want 5 2. 3. A big competition5 2. 4. Marketing Channels 6 2. 5. Finding main challenges in the competition6 . 6. Segmenting Markets7 2. 7. SWOT7 2. 8. Designing a marketing plan8 2. 8. 1. Opportunities in the UK market 8 2. 8. 2. Target Market 9 2. 8. 3. The New 4 P’s 9 2. 9. Creating Brand val ue 10 2. 10. Branding 11 2. 11. Differentiation strategies 11 Recommendations 12 Conclusions 13 Appendix Bibliography INTRODUCTION The main purpose of this assignment, it is to explore different marketing approaches in current markets, apply a disparity of theories studied at class and expose perspectives from both sides in the market, consumers-companies.In general, this project will focus in how to launch a product in a competitive market, where the beer will be the main competitor. Introducing companies such as Diageo, which has a short trajectory but its brands a long heritage history, Louis Vuitton Moet and Hennesy is recognizing for their luxury products; and SABMiller, the variety is the strong part. 1. CASE BACKGROUND Diageo is one of the market leaders in premium beverages companies; they provide a huge range of alcoholic drinks, for example, spirits, beers and wines.They include brands such as Johnnie Walker, Crown Royal, J&B and among many other. Besides this, it is possi ble to find this company in roughly 180 markets, employing more than 25. 000 people with 80 offices. Its company structures and orientation is classified in Geographic, this is why Diageo desires sell the right product to the right customer, and therefore certain products are selling according to the demand of each country. In UK, Guinness is the most popular beer in Bars and Pubs, and it is not only its taste, is also the way to communicate the correct message, which I will discuss in more detail.Apart from this, it has been rated one the top tasting beers around Great Britain. Additionally, having a long heritage makes this brand stronger and trustworthy for drinking people. However, positioned companies, like Louis Vuitton Moet Hennesy (LVMH) and SABMiller, do not facilitate its distribution and selling, so to differentiate each company has worked in the strategic marketing plans, taking into account that LVMH is the indirect competitor in the alcoholic beverages market. 2. KEY F INDINGS 3. 1. What is the real challenge that Guinness faces at the market?A long heritage brand could be difficult to revitalize in a modern and competitive market, due to a huge range of brands trying to imitate the taste and the shape, but how does Guinness keep being recognized by people all of ages without losing their well-know brand and their main features? This question is one of the big challenges that Diageo currently faces. 3. 2. More than a want Historically, beers have been the drinks for people who want to enjoy and celebrate any moment, making them special and unforgettable, and these facts make beer more than a want, a demand which is covered for a lot of companies around the world.Nowadays, the Guinness Brand has become more popular and desirable for everyone, because Diageo just do not want to reflect a beer, but also an entire history of a community that has grown with it. 3. 3. A big competition In this days and age, the competition in this sector has increased, which make more difficult the inclusion of new product. There are more than 40. 000 companies’ worldwide, offering different alcoholic beverages, new contrast, and new messages. According to Euromonitor International (2011), in the UK despite of crises, unemployment and economic downturn, Guinness is still the most popular beer.Nevertheless, in this industry firms such as LVMH and SABMiller, keep doing very well and creating a diverse way to differentiate from the competition. 3. 4. Marketing channels in Guinness compared with SABMiller and LVMH Guinness SABMiller LVMH| Communication | Distribution | Service | As it has been mentioned in the previous table the different method to keep in touch with their consumers and, even better, attracting new ones, is the only way to differentiate between the competitions.Guinness’ authenticity and originality tries to parley the moment drinking beer, into joining these special moments into all their history. However, while Diageo tries to keep in the traditional way, SABMiller is gaining the younger market and LVMH is taking advantage of the weakness in Diageo, and forgetting that luxury wines and spirits are a strong part of their competition. 3. 5. Finding Main Challenges in the Competition As a Global Firm, the role of SABMiller has some challenges that still face nowadays. Their main issue is competing with local brands and the inclusion of new global brands.As a result they always keep practicing their main strategies, in which Nick Fell (2011), SABMiller’s Marketing Director, mention that â€Å"we believe is key to sustaining our competitive edge. Our ability to nurture and grow brands that consumers want is one of our most important business assets†. Meanwhile, LVMH is a luxury brand company which always wants to offer the best quality in a high price. Despite the financial crisis in the last years in Europe, LVMH has grown in the previous years (Lucy Shaw, 2012), this appears to show th at the strategies to keep the high prices in the offering luxury products, have worked.Beyond price and luxury products, brand trust is also important (Kapferer, 2012), because it provides more certainty. They are taking advantage of their brand creating value for consumers. Nevertheless, at the same time, LVMH are forgetting a big part of the market; the youngster. Due to high prices and long heritage history, the products just have covered a small part of the market; as a result Louis Vuitton Moet and Hennesy are making the same mistakes that Guinness made. Taking into account the previous examples, the diffusion of innovation theory (Rogers, 1962, cited in Kotler & Keller, 2011, p. 84) describes five types of consumers, 1) Innovators, 2) Early adopters, 3) Early majority, 4) Late majority, and 5) Laggards, the last category just refers to 16% of people who still buy the same product for a long time, and they believe and trust in the brand; consequently, these companies are coveri ng roughly less than 20% of the market. 3. 6. Segmenting Markets Regarding market segmentation each company and brand identifies a group of customer with similar needs or wants to satisfy. All different companies have different approaches, taking SABMiller for example, which is segmented geographically depending on the country region.In that way they can operate closer to their customers, develop some programs or activities to compete with local stores and concentrate in reacting in any variations of their business competitor. Either way, the grassroots marketing(REF) is a good strategy to implement, when it has been considering including a large part of the market. In addition, it is important to mention that the aforementioned company has an approach in business to business, which it also works as a channel distribution.As well as SABMiller, Diageo uses the same global segmentation strategy in local markets, but simultaneously splitting the market demographically in accordance wit h gender and age. In this case, Guinness has been segmented by age and behavior, which belongs to age group in 20 to 35, and people who want to enjoy a moment, taking some time, and relax without worries. Having discussed SABMiller and Guinness segmentation strategies, it could expose the LVMH segmentation strategies. Spirits and wines sold by LVMH have been segmented demographically, which includes income and social status, people who want to feel sophisticated in a luxury market. . 7. SWOT (Strengths, weaknesses, opportunities, threats) Strengths * Strong structural companies, powerful brand extensions and long heritage history. Diageo has all the variables to succeed in a market where it already has launched some products. It also has a long history with brands such as Guinness, Johnnie Walker or Buchannan. Even when the company is relatively new, it has more than 80 offices around the world, this would indicate huge market knowledge. Weaknesses * Venture in a completely new segm ent. This could be a huge growth opportunity but, if it the new brand fails, the reputation of the other brands can be affected.Opportunities * Low competitions in a new market. The UK is famous for its beer, some whiskeys and cider, but all of them focus on men, regardless the female of what wants and demands are. The growth of women markets is a chance to venture in a new segment. Threats * Big companies and big brands. The hard competition in well-known brands and the ease of imitations can become a threat to the beer product in the UK. Coupled with this, is the entry of this substitute’s products (Porter, 1985, cited in Ranchhod and Gurau, 2007), like cider (Bulmers, SABMiller) or wines (LVMH), which are located in the top percentage of drinks aimed towards women. . 8. Designing a Marketing Plan As said by Kotler and Keller (2011), a marketing plan has two levels: Strategic and tactical, which include target market, value proposition and product strategy respectively. 3. 9. 1. Opportunities in the UK market According to Alcohol Concern (2008), approximately 90% of British women drink at least once per week, while men drink 21 units of alcohol per week, women drink 14 units. These facts make the female segment a strong one, to penetrate this forgotten sector.So, due to this huge demand in the alcoholic beverage market and thinking in the female sector, Diageo has taken the initiative to launch a special product for women and their wants and demands. Besides, studying this segment, it has found that the competition offering beer for women is really low. In the graph below, it shows the amount in units drinking of each gender: Fig 1. Office for National Statistics (2005) Units per week [Medium] [Online] Available at http://www. alcoholconcern. org. uk/assets/files/Publications/Women%20factsheet. df (Accessed: 22 February 2013) Following this short but essential research, it is promising to say that the women are an unexplored market, where companies li ke Diageo have a great opportunity to venture in this segment. 3. 9. 2. Target Market Diageo brands have a long heritage history with strengths make easy to get into unknown segment, and consequently reaching a position in the alcoholic drinks market. Diageo realizes this area of the market occupied by women market is an ideal segment to launch a product, which caters to their wants and demands.This product is addressed to young professional women, who just want to enjoy life in any given moment, regardless of worries. So, FEM-Ale is targeted to young women, who are aged between 21 to 35 years old, and women just want to relax after a long hard day at work. To be more specific, it will target the market according to the income of women, the hourly pay rates are between 6 and 10 pounds per week (BBC, 2012). 3. 9. 3. The New 4 P’s (Marketing Mix) It has been mentioned that the old marketing has changed, and not all the tools are still used to develop attracting strategies.This is because of people behavioral change and also the world has been affected by some forces such as globalization, consumerism and commercial agreement involving governments. One of the first authors that mention the marketing-mix tools was McCarthy (1960), who determined different activities of marketing: Product, price, place and promotion. However, in this contemporary world it is necessary to look at some changes as to the effectiveness of this tool, which encompasses market communications, value and other variables that make the outcome more productive.Trying to adapt the modern world to traditional tools, authors like Piercy (2012) and Kotler and Keller (2011) have tried to establish the new four Ps. Kotler believed that the new 4 elements of the marketing mix should be: people, processes, programs and performance, taking into account that these components are more closely identifiable to the real needs in a company. Meanwhile, Piercy highlighted that the tools do not need to c hange at all but give them a different approach, for instance: the roduct and pricing policies ought to be focused in value offering, while place and promotion should be used like marketing tools. To describe the strategies used by Fem-Ale, Piercy is the author chosen to explain each one. The Value Offering To begin with Product Policy, there are a lot of variables that can affect the offering by the brand and they will be described as part of the product strategy: * Brand name: the name of the beer, want to show the rude side of boys but the female and delicacy of girls, Fem-Ale. Product variety: currently Diageo has a lot of brands that could be used by them to show the same reliability and trustfulness, for instance, at the beginning the beer will be an original sweet flavor and depending on the product placement will launch a disparity of flavors and varieties. Comparing the product diversity with SABMiller, the direct competitor, they have more than 80 options and flavors, whic h some of them are targeted at women, such as Redd’s beer, a brand which was launched successfully in Colombia and the UK (Fernandez, 2008), without success; with only the Colombian market showing success. Design and packaging: Kotler (2011) has mentioned packaging like the fifth P. It is really important because is the first contact with the customer; it is a moment of truth, in which the marketer may know if this product strategy works. The beer will come in two different packages: a can and bottle, with a pink-black color label, which describes the name, because in line with Madden, Hewwet, and Roth (2000, cited in Dibb, 2006), colors are a good strategy to attract consumers and communicate what they truly expect, do not attract teenagers market to confuse them, due to the huge problem that the UK have with underage drinkers.Establish pricing strategies is also important, because this is where the company can expect to gain a good profit. Fem-ale beer is a product for any women with a special flavor and taste tailor to their specifications, Fem-ale beer is also aimed towards any women who want to relax. That is why Diageo should keep the same price as other brand extension in the same sector. This would be a competitive price. Marketing tools Places or Distributions are all the channels to sell, deliver and offer the product. Initially, Fem-Ale would start offering some samples in pubs and retail stores.At the beginning, the coverage will be small towns close to London, because it is an easy way to introduce a new product, where people are more flexible and depending on people’s acceptance, it will be introduced to other towns. The last elements are promotional strategies or marketing communications. These are a method to introduce the product to the consumers, inviting them to try the innovations, attracting through services and promotions, and retaining loyalty customer offering some value. Within marketing communications strategies will be a web-site, describing recipes of dishes or cocktails that could accompany the new brew.As well as this some events and concerts would be sponsor by FEM-ale, a big campaign showing why this beer will satisfy the women’s wants, and using Guinness’ well-known brand, to incite trust and confidence to people who are already committed to the long heritage history of Guinness, and by means of co-branding (REF) like a promotional strategy. 3. 9. Creating Brand value It is good to show that not just young women may be sexy, self-sufficient and do not depend on anyone else to be happy, because Diageo just want to show that there is no discrimination between genders, and in this modern world women need a place to shine.This approach will be focused to make women feel strong and they just have the entire world in them hands. Diageo is creating an approach totally different from traditional beers, and giving support to the female side. (REF) 3. 10. Branding 3. 11. Differentiated s trategies: POP and POD On the other hand, SABMiller are using the dual adaption strategy (Keegan, 2005), in which communications as well as product has to be adapted to the local markets facts, including packaging, colors, name and taste. In this case, they are sure that their customers are satisfied with the cultural facts of each country. . 12. Supporting campaigns to avoid underage drinkers RECOMMENDATIONS Nowadays, the world has changed and consequently people minds have changed as well. The consumerism, globalization, big competitions in markets, crises downturn, and among many other reasons, they are some forces that affect(REF) people choice at the moment to buy a product and make people desire more goods with more specific requirements. Not all is about low prices, good quality, offers a good service, but communicating the correct message to the right consumers it is the easy way to create a product-customer connection.CONCLUSIONES Bibliography Pag 82 Market-led Author Nigel F. Piercy The New strategic Brand Management http://www. guinness-storehouse. com/en/Inside. aspx http://www. guinness. com/en-row/arthurs-day/default. html http://www. thegatheringireland. com/I-Love-Ireland/I-Love-Ireland-Blog/September-2012/Arthur-Guinness-the-man-behind-the-brew. aspx http://www. fastcompany. com/44736/brand-marketing-guinness http://www. marketingmagazine. co. uk/news/1152779/Guinness-launches-cloud-TV-campaign/ http://www. marketingmagazine. o. uk/news/1145962/Guinness-celebrates-Arthurs-Day-global-ad/ http://www. marketingmagazine. co. uk/news/1152357/Guinness-takes-skies-social-media-driven-campaign/ http://www. marketingmagazine. co. uk/news/rss/1156974/Q-A-Guinness-global-strategy-communications-director-Grainne-Wafer/ http://www. dailymail. co. uk/sciencetech/article-1363835/Why-Guinness-tastes-better-Ireland-world. html http://library. bcu. ac. uk/learner/writingguides/1. 02%20Reports. htm http://www. guinness. com/en-gb/theads. html

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In thes e cases, most of the will power Is established In one's childhood.As an example from the reading, † Don't, the secret of self-control†, Joana Lealer explain well why our young generation needs a good self-control to be successful in our life. His article summarizes research on self-control in children and how this factor will predict success later in their life. In his articles, researchers showed four-year-old kids a marshmallow, and told them that they â€Å"could eat one marshmallow right away, or If they were willing to wait while he stepped out for a few minutes, they could have two marshmallow when he returned. (Lealer 2009) some kids ate one marshmallow very soon, while 30% were able to wait until the researcher returned 15 minutes later-?a very long time in the life of four-year-old. Interestingly, the researchers also followed up these kid twenty years later, they found that the kids who could delay 15 minutes had an average S. A. 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It is very important to maintain close interpersonal relationships not only with our family, but also with our friends and other people.Sandra Bullock, for an example, explains us well why we need to maintain good interp ersonal relationships. In the article, † The Sandra Bullock Trade†, David Brooks persuade his audiences that, † marital happiness or interpersonal relationships is more than an accomplishment in a profession. † (Brooks 2010) In the article, Brooks discusses two things that happened to Sandra Bullock in one month, she found out that her husband was cheating on her and she won an Academy Award. Although as a normal person, we don't have a clue how Bullock feels, we know that Bullock doesn't have a happy family.Although Bullock is so successful in her career, she has no support from his family. In my opinion, I think she put too much effort into her career and she loses her family. Once one's family is not on their back, their success will not count. Besides having a good self-control and interpersonal relationship, we also need to face our pains. The more difficulties we have met, the more experiences we will have for life, and the more successful we will be in our life. From Sheens article, † What makes us Happy', he illustrates how pains related to one's happy life.I really like his mint about interpersonal relations. However, I disagree with what you said about â€Å"your feeling of how happy your life was depended on how you think, not on how many difficulties you had met. † (Sheen 2007) In my opinions, life is based on how many difficulties you have met. Because the more pains you suffered, the more experienced you will be, and the easier we will learn how to deal with them. In my family, my dad always gives me advice upon any difficulty I have met. Because he suffered those pains before, and he Just doesn't want to come through with them again.But there must be one day he can't advice me any more, because my dad and I are in a different mode of life. Thus, I need to be fully experienced to build my family. With good self-control, maintaining good interpersonal relation, and living with any pains are the ways to build a successful life. Different people suffer different lives. From the time we were born, we will face the questionnaire upon how our life will be. No one can answer this question, no one will know how one's life will be, and no one can conclude whether the life is successful or not. We start, and we should

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The Battle of the Imjin River - Essay Example The Chinese troops managed to cross the river and by the next day afternoon, while the first wave of attacks were assumed to have been completed, however, by the evening the Glosters were attacked (The Battle of Imjin River, n.d.). The above details reflect on the first wave of attacks that occurred in the battle of the Imjin River. In the present study, the focus has been placed on the battle and its associated knowledge. The Battle of the Imjin River: Considering the troops in the battle, the Chinese troops were led by The-huai Peng who was the General Commander of the group. They had a lack of experienced and well-trained troops. However circumstances had forced the General to lead the troops and the battle that was fought was a hard one. This was more because the UN troops in contrary to the Chinese men were more experienced, even though less in number. They had well trained and well equipped having F-86 Sabres and MiG 15s at loading bay, and thus were more effective against the Chinese troops. Moreover the pilots of the UN troops were veterans from the Second World War, while on the other hand, the Chinese pilots were too inexperienced (Paul & Spirit, 2008). The Battle of the Imjin River had initiated during the Korean War. ... They intended to separate a major part of I Corps that would be entrapped back with the sea. Peng had focused on the fact that speed was essential in their movement and his plans intended his groups to reach Seoul within 36 hours once they had crossed the starting lines. However these plans had to fall in front of the UN troop which was the 29th brigade of the British and lied directly across the path of the 63rd Army as planned by the Chinese (Paul & Spirit, 2008). The 29th brigade of the British constituted the 1st Battalions from the Royal Northumberland Fusiliers, the Gloucestershire Regiment, and the Royal Ulster Rifles. Along with these, a small battalion from Belgium was joined that moved under the command of Brigadier Tom Brodie. 25-pounder guns of 45 Field Regiment were in support of the troop accompanied by Royal Artillery, and 4.2 inch mortars of 170 Mortar Battery, Royal Artillery. The Centurion Tanks of the 8th King’s Royal Irish Hussars were associated with the t roops of the brigade battalion. The Brigade had the responsibility of covering around 15 kilometre section of the front line (Paul & Spirit, 2008). The Glosters were separated from the Fusiliers by a 3 kilometre gap. The Castle Hill (Point 148), Point 182, and Point 144 were all held by the Glosters where all of these points had some considerable distances between them. 773 men were involved in the front line sections of the Glosters that included the reserves and the men of the Royal Artillery too. Lieutenant Colonel James Carne DSO was in charge of the Glosters. He was a fighter in the earlier campaigns of the Korean War that had been in place during that time. The initial contact between the two parties had

Treasury, Foreign Exchange and Financilization Essay

Treasury, Foreign Exchange and Financilization - Essay Example & O’Connell 2001) Therefore the PPP of country C with respect to the US dollar is as follows: Year PPP of country C with respect to US dollar 2003 1.02 2004 1.01 2005 1.01 2006 1.02 2007 1.01 The inflation rates for country D from 2003-2007 are as follows: (Mathis, Keat & O’Connell 2001) Therefore the PPP for country D with respect to the US dollar is: Year PPP of country D with respect to the US dollar 2003 0.99 2004 1.01 2005 0.98 2006 0.98 2007 0.99 Thus, these were the respective inflation rates of the countries A, B, C, D and their purchasing power parities calculated with respect to the US dollar. (b) The Purchasing Power Parity (PPP) Theory states that the exchange rate between the currencies of two countries is in equilibrium when their purchasing power is equivalent in both the countries. Let there be a fixed basket of goods and services and then let us determine the price of this common basket in both the countries. Then the exchange rate between the currencie s of the two countries should be equal to the ratio of the price levels of the two nations. PPP theory also states that when a country is subject to inflation i.e. there is a continuous increase in the level of domestic prices of the country, there should be depreciation in the country’s exchange rate in order to restore PPP. (The University of British Columbia 2011) We can see from the data in the case study, that while country A has experienced inflation from 2003-2007, the exchange rate of its currency with respect to the US dollar has depreciated during the same period (except for 2007). Thus, the PPP theory held true for country A. In country B also, as it was experiencing inflation during 2003-2007, the exchange rates of its currency with respect to the US dollar has devalued over the period (except for 2005). Thus the PPP theory held true in the case of country B also. As country C was going through a period of inflation from 2003-2007, the exchange rate between its cu rrency and the US dollar also underwent devaluation during the same period (except for 2005). Thus, for country C also, the PPP theory held good. In the case of country D, as it experienced inflation during 2003-2007, the exchange rate between its own currency and the US dollar remained the same in 2004 but devalued after that during the successive years. Thus the PPP theory also held good for country D. Therefore, the PPP theory held good for all the countries A, B, C, D. (c) The US dollar prime lending rate during 2002-2007 was as follows: Year US dollar lending prime rate 2002 4.67 2003 4.12 2004 4.34 2005 6.19 2006 7.96 2007 8.05 (Board of Governors of the Federal Reserve 2011) The

Teachers expectations influence students Essay Example | Topics and Well Written Essays - 750 words

Teachers expectations influence students - Essay Example r in his â€Å"Best Practices† presentation researchers Hoover and Kindsvetter state the outcomes of their research on student teacher relationship in the following words: Teachers, on the other hand, also have an intimate bond with their students. While instructing and mentoring them, they look up to their students to perform just as they have been taught and sometimes even more than that. Teachers often tend to establish expectations with their students. They usually take note of spending one to one time with each one of their students so that they develop their trust on them and get to know them better. Expectations, on a broader sense, may often prove to behave like a double edged sword. Whether the expectations have been made by the parents or the teachers of a child they have shown to have had both raising and lowering effects on the students’ outcomes. A positive outcome of expectations is often possible only when institutionally the expectations are raised at each stakeholder level which involves the management and the teachers as well. â€Å"... the literature on motivation and school performance in younger school children suggests that expectations shape the learning experience very powerfully. For example, classic studies in the psychology literature have found that merely stating an expectation results in enhanced performance, that higher expectations result in higher performance, and that persons with high expectations perform at a higher level than those with low expectations, even though their measured abilities are equal.† (Schilling, Schilling, 1999) "rise or fall to the level of expectation of their teachers.... When teachers believe in students, students believe in themselves. When those you respect think you can, YOU think you can" (as cited in bestonlineelementaryschools.com., 2010). Let us now bring into consideration the specific example of high school students with respect to the teachers’ expectations associated with them and also

Oceanography Today Essay Example for Free

Oceanography Today Essay The speed of sound waves in the ocean ranges from 4,800 to 5,100 feet per second, depending on water temperature, salinity, and depth. This speed is about 4 and ? times the average speed of sound waves in the air. Sound waves can travel great distances in regions of minimum velocity called sound channels. In 1960 the sound from depth charges exploded by a Columbia University research ship off southwestern Australia was detected in a sound channel by hydrophones off Bermuda, 12,000 miles away. In addition to determining the shape of the ocean floor, sonar equipment is used for navigation, to locate submerged submarines, and to locate schools of fish. Porpoises and certain species of sea lions have a natural form of sonar. They emit high- frequency sound pulses, which they use to avoid collisions and to search for food. A fully submerged submarine can communicate with a nearby submarine or surface ship by means of an underwater telephone. This device transmits voice signals directly through water. Reference: 1. Blair, Carvel. (1986). Exploring the Sea: Oceanography Today. Random House Publishing.

Service and price options Essay Example for Free

Service and price options Essay In summary, the website is very effective in achieving its goal of reaching customers through the internet. Although the rental service via the internet and by mail is only available in the United States, the online service gives an outlook of the whole company. The layout and the consistent use of the color scheme give a unified theme to the website giving the excellent yet uncomplicated look and feel of the website. And though the web design is quite simple and moderately unattractive, it attains its goal to be an alternative and accessible way of rental service to customers in a variety of places. Membership Plans and Retail Options Blockbuster Online renders two major membership or subscription plans for its customers. These two categories are Blockbuster Total Access and Blockbuster by Mail (Blockbuster Online). The only difference on the two major membership plans is that in Blockbuster Total Access, rental services include both by mail and in-store exchanges of movies while in Blockbuster by Mail, in-store exchanges are not allowed. The different plans under these two categories also vary. Blockbuster Total Access can either be premium or just ordinary. In premium, the customer has an unlimited number of in-store exchanges while in ordinary, limited in-store access is available. Regarding Blockbuster by Mail plans, the customer can order online for movie rentals and these are delivered by mail on the customer’s doorstep. Exchanges and returns of movie rentals are also done online and by mail (Blockbuster Online). Thus, in this type of membership plan, the customer need not go to a Blockbuster store. This membership plan is perfectly suitable for subscribers who do not have rental stores in their vicinity. Prices for rental services differ depending on the membership plan of the customers (see Comparison Chart). Retail services are by movie basis. Furthermore, online retail service is done via credit card or online wiring service. In addition to be able to buy movies on line, the customer has to have an account on the Blockbuster website. Prices of movies on sale depend on the movies’ producers. Nonetheless, new releases are much more expensive than old movie copies. Comparison Chart Movie Selections The company has a wide range of movie selections. It also offers TV shows and series as well as game software and music videos. The copies of movies are purportedly sufficient for its number of members and customers. However, the rental service is still subject to the availability of the movie copies. The number of copies also depends on the movie type. Classics have much less number of copies that new releases. Furthermore, most wanted videos have more copies than ordinary hit movies. The large selection of movies is simplified by the website through organizing the movies into different categories and subcategories. The major categories are action adventure, animation, comedy, documentary, drama, family kids, foreign, horror, music performing arts, mystery suspense, romance, science fiction fantasy, special interest, sports fitness, television, war and western. Under these categories are further subcategories of which some are listed below: Action adventure – action comedy, action thriller, adventure drama. Science fiction fantasy – sea adventure, swashbucklers, sword and sandal. Animation – animated musical, anime. Comedy – comedy drama, comedy thriller, dark humor, family comedy, heist/caper comedy. Documentary – adventure travel, art history, biography, history, language literature. Drama – addiction drama, police drama, childhood drama, crime drama, medical drama. Family kids – infant, toddler, children’s entertainment, family classics, kids’ fantasy. Foreign – Asian, Chinese, European, Filipino, French, German, Indian, Spanish, Japanese. Horror – alien invasion, ghosts haunts, monsters, occult, nature-gone-wild. Music performing arts – concerts, classical, dance, gospel, opera, musicals, singers. Mystery suspense – crime, detective film, spy, whodunit, political thriller. Sports and fitness – extreme sports, Olympics, dance, diet nutrition, yoga and Tai Chi. (Blockbuster Online). Competitor’s Information Application Blockbuster Inc. offers a lot of useful information and business experiences as well as practical guides for the establishment of a beginner. It gives insight that can be utilized in order to enter the market with security and stability. The long history and the many amendments to the company’s organization and management can be a lesson to future business establishments even in a different industry. Experienced website history is possessed by Blockbuster Inc.although they are not the first mover in the field of online rental service. Nevertheless, their advantage is that they have made possible and excellent revisions of competitors’ websites making their own website less prone to errors and negative feedbacks. It is therefore this very advantage that a new emerging business can take hold from the information obtained from Blockbuster Online. To further explain such circumstance, it is appropriate to give specific situations. For example, the simplicity of Blockbuster’s website instills over familiarity of customers which can lead to decrease of interest. Thus, if one has to build up a website on the same line of business, one has to make sure that the website include more interesting designs such as animations and video presentations. Addition of background music may also be added to increase the website’s attraction. Scroll over animations and flash presentations of step-by-step procedures may also be employed. It is also appropriate that confidentiality of customers’ information is prioritized. One very important detail that Blockbuster Online lacks must be included in this new website. This detail concern a web page dedicated for the employees of the company where every employee have access to more confidential data regarding the company. This will give an impression to consumers that the company values its own people. Furthermore, a web page containing a live chat room may be of help for quick answers of clients that regard their time too valuable to wait for questions on video rental services. The gathering of data from a future competitor of a budding business establishment is just the beginning of the many challenges and trials that the business will undergo to gain stability and prosperity. It is even the easiest way to accomplish. Data gathering is uncomplicated. What is important is the ability to evaluate the obtained data and utilize it for the benefit of one’s own company. References BlockBuster Online. . Retrieved June 29, 2008, from http://www. blockbuster. com/. Crunchbase. Netflix. Retrieved June 29, 2008, from http://www. crunchbase. com/company/netflix. Microsoft Encarta 2007. (2006). Blockbuster Inc. Microsoft ® Encarta ® 2007 [CD]. Redmond, WA: Microsoft Corporation. Movie Gallery. Business Description. Retrieved June 29, 2008, from http://www. moviegallery. com/company/about. aspx. Press Releases. Blockbuster Inc. Company Profile. Retrieved June 29, 2008, from http://www. b2i. us/profiles/investors/ResLibrary. asp? BzID=553ResLibraryID=6807GoToPage=5Category=27. Wright Investor Service. Hastings Entertainment, Inc. – Company Profile Snapshot. Retrieved June 29, 2008, from http://wrightreports. ecnext. com/coms2/reportdesc_COMPANY_418365102. Yahoo Finance. Blockbuster, Inc. Retrieved June 29, 2008, from http://finance. yahoo. com/q/pr? s=BBI.

Monte Carlo Simulation of Transmission Experiement

Monte Carlo Simulation of Transmission Experiement Fluid Densitometer Design based on Transmission and Scattering Gamma Ray Method using Monte Carlo Approach R.Wirawan, M. Djamal, A.Waris, G. Handayani,  H.J. Kim Abstract. Non-destructive testing is one method in the material testing that was applied and developed for many purposes in the industrial field. Gamma spectrometer is a one method that can be applied for the fluid densitometer. It was studied the potential of the use of transmission and scattering gamma ray measurements in order to evaluate the fluid density using GEANT4 Monte Carlo simulation toolkit. Keywords: Non-destructive testing, scattering gamma, Monte Carlo, GEANT4. PACS: 29.40.-n Introduction Gamma-ray spectrum measurement is one of promising developing method in the non-destructive test application especially for an online measurement. It’s applicable for many industrial applications such as in medical, mining and oil industry, homeland security. The quality of the material can be differentiating from another one based on its density. In the application of gamma spectrometry, it’s influence the gamma ray energies spectrum detection result. Ball et al. (1998) have investigated the response of gamma backscatter to the spatial density in bulk sample [1]. In the fluid product analysis especially for the oil product density measurement, it’s a promising method for a densitometer. Hussein (2011) has developed investigation of the fluid flow in the pipe using gamma spectrometry [2]. Khorsandi and Feghhi have analyzed the transmission mode in densitometer application for the petroleum products monitoring applications [3]. The combination of transmission and scattering measurement modes are good approaching for a better analysis method in the detector response measurement due to the fluid density inside the pipe. For this purpose, simulation using Monte Carlo method can be conducted. Monte Carlo methods have capabilities in the implementation of the several of physics models and give the predicting result in the radiation physics application [4, 5]. In the present study we investigated the potential of the combination of these measurements using the Monte Carlo radiation transport from GEANT4 simulation toolkit. Theory Gamma ray energy spectrum characteristic that detected from its interaction with the material have information to identify the material characteristics involved. In the gamma ray spectrum measurement, there are two kinds of measurement type i.e. transmission and scattering. In the transmission, the gamma ray beams have an attenuated intensity because of energy absorption by material. The mass attenuation coefficient à ¯Ã‚ Ã‚ ­ of photon is a function of photon energy. The attenuated intensity was described by the Beer–Lambert formula: (1) where I0 incident gamma rays intensities, x is material absorption thickness, is mass absorption coeficient and its proportional to the total cross-section as follows , NA is the Avogadro’s number (6.021023 atom/mole) and A is atomic mass number of material[8]. For the scattering measurement, the detected photon beam is the result of deflecting with an electrons material. Scattering interactions that may occur is the single scattering or multiple scattering.The photon beam intensity has attenuation in the path before the scattering point interaction and in the path to the detector after the scattering point interaction. Figure 1 shows the single scattering interaction of photon with an element volume dV. Figure 1 Schematic diagram of photon single scattering interaction with an element volume in the material (adopted from Devlin and Taylor) [9]. According to the Compton scattering interaction, the photon with an energy Eà ¯Ã‚ Ã‚ § will be deflected with scattering angles à ¯Ã‚ Ã‚ ± to the origin direction after collision with an atomic electron. The scattered photon energy (EScatt) is expressed by the formula: (2) The intensity of detected gamma photon are influence of attenuation along primary photon, number of electron in element volume, differential cross-section, attenuation of scattered photon path and the solid angle subtended by detector at the element volume. For the single scattering interaction, the intensity of detected photon as depicted in the formula: (3) where S is the source activity (photon s-1), dV is element volume interaction, n is the electron density of the material, r1 and r2 are the length path of the primary photon before interaction and after scattering respectively. The density à ¯Ã‚ Ã‚ ² of the material is related to the electron density by (4) where NA is the Avogadro number, Z is the atomic number and M is the atomic mass. For the Compton interaction probabilities of the photon beam when it interact with an electron of the material was describe in differential form by Klein-Nishina formula, (5) where r0 is clasical electron radius (2,82 fm) and P parameter as function of incident photon energy and scattering angles à ¯Ã‚ Ã‚ ± as the formula (6) where constant [1,8]. Using the equation (4) and (5) to substitute parameter n and in the equation (3), we have the relation of intensity with the material density: (7) Solution of the equation (7) can be expressed in the simple form: (8) where A and B are constant. Method The simulation setup was developed based on the transmission configuration which conducted experimentally done by Khorsandi [3]. Four detectors are placed in two type positions where two detectors in the same side with source and two others in the opposite site as shown in Figure 2. The spatial distance between two detector d10 and d30 from the collimated source axis are about axis 27.5cm. For detector d20 is placed 20 cm far away from detector d10. Polyethylene pipe have an inner radius 5cm and thickness it’s about 2mm. Fluids under investigation inside the pipe (i.e. gasoline, gasoil and water) are assumed to be of uniform densityà ¯Ã‚ Ã‚ ². A disk gamma ray source model is used for Cs-137 source is collimated by the cylinder shielding lead with 5cm thickness. The 3in. x 3in. NaI(Tl) detector model reconstruction in the simulation is adopted from references [6, 7]. Simulation based on GEANT4 Penelope Monte Carlo using 5.0 x 107 of the gamma source beamon. Figure 2 Schematic visualization of GEANT4 simulation for the transmission and scattering measurements setup. Result and Discussion To examine the response function of transmission and scattering measurement, firstly we need to consider the setup designed for the detector construction according to the c gamma source energy spectrum. The Cesium 137 source was placed in front of the Pb collimated NaI(Tl) 3 in. x 3 in. scintillation detector. Figure 3 shows the detector response function spectrum of GEANT4 simulation result comparing to the measurement result of the 15uCi gamma source. There are a good agreement for photopeak energy between the simulation result and the experiment result. Figure 3 Response function of Cs137 15uCi gamma source for 3 in. x 3 in NaI(Tl) detector. Based on detector construction setup, then we analyzes the detector response function of transmission and scattering measurement. Figure 4 shows the response function result of detector that placed in the four different positions for three different type of density fluid i.e. gasoline, gasoil and water. Figure 4 Response function of detector NaI(Tl) 3in. x 3in. from GEANT4 simulation of four different detector positions for gasoline, gasoil and water fluids in pipe. In the all energy spectrum distribution above, density of fluid matter give an effect to the gamma energies spectrum. The gasoline has a lower density number, but it shows a higher intensity (number of events) of gamma ray energy detected compare to the gasoil and water. The increased density of fluid will increased the number of electrons at the scattering point interaction, attenuation of primary and scattered photons. So, it’s give an effect to the decreasing intensity or peak energy spectrum that detected by the detector. For transmission mode as shown at d0 detector position, the main peak of Cesium 137 gamma source is in the 0.662 MeV. The normalize peak intensity shows that the GEANT4 simulations result have a good agreement to the Khorsandi (2011) experiment result as shown in Figure 5. This result shows that the model can be used for predicting the fluid densitometer experiment. Figure 5 Normalize intensity curve of transmission mode (d0 detector position) from simulation and experiment results. Here in the Figure 6(a), we have the same trends that the decreasing of the photopeak height due to the fluids density increase. Figure 6 Gaussian height curves of photopeak at four different detector positions. Based on the intensity as density function equation (8), the proposed constant A and B for the curve fit in the Figure 6(a) are depicted in Table 1. Table 1. Curve fitting constant Based on the B constant of the four normalize count rates curves, d20 detector position have a higher decreasing slope than the others. In other side, the number of entry photon to the detector d20 position is too small, so for this configuration its need the higher activity source. Conclusions In this study, a Monte Carlo simulation of transmission and scattering measurements of gamma ray for the fluid densitometer was carried out using GEANT4. Due to an increase in the fluid density in the pipe, the peak heights of detected gamma ray intensity have decreased. The simulations for the gamma ray transmission investigation were conducted according to the experiment setup give the best fit curve result. Acknowledgments The author acknowledges the financial support of Directorate General of Indonesian Higher Education through the Sandwich-Like (PKPI) Program 2013. Refference [1] A.J. Ball, C.J. Solomon, J.C. Zarnecki, The response of gamma backscatter density gauges to spatial inhomogeneity An extension of the single scattering model, Nuclear Instruments and Methods in Physics Research B 140 (1998) 449-462. [2] Nagy M. Hussein, Investigation of Fluid Flow using Gamma Spectroscopy, World Academy of Science, Engineering and Technology 80 2011 1169-1174. [3] M. Khorsandi, S.A.H. Feghhi, Design and reconstruction of a prototype gamma-ray densitometer for petroleum products monitoring applications, Measurement 44 (2011) 1512-1515. [4] U.A. Tarim, E.N. Ozmutlu, O. Gurler, S. Yalcin, The Effect of the Housing Material on NaI(Tl) detector response function, J. Radioanalytical and Nucl. Chem. DOI 10.1007/s10967-012-1716-z (2012) 1-5. [5] A.F. Bielajew, Fundamentals of the Monte Carlo method for neutral and charged particle transport, Department of Nuclear Engineering and Radiological Sciences, The University of Michigan, 2001, pp.1-10. [6] Hu-Xia Shi, Bo-Xian Chen, Ti-Zhu Li, Di Yun: Precise Monte Carlo simulation of gamma-ray response functions for an NaI(Tl) detector, Applied Radiation and Isotopes 57 (2002) 517–524. [7] Abd-Elzaher, M., Badawi, M. S, El-Khatib, A. and Thabet, A. A.: Determination of Full Energy Peak Efficiency of NaI(Tl) Detector Depending on Efficiency Transfer Principle for Conversion From Experimental Values, World Journal of Nuclear Science and Technology, (2012), pp. 65-72. [8] Knoll, G.F., Radiation Detection and Measurement (Second Edition), Wiley and Sons, New York, 1989. [9] G. Devlin, D. Taylor: The Spatial Response Pattern of Gamma Backscatter Density Gauges, Journal of Soil Sciences Vol. 21 No. 2 (1970), pp. 297-303.

The New Yorker Magazine Essay -- essays research papers

The New Yorker COVER ANALYSIS †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  July, 1966 – The cover of the July 2nd, 1966 edition of The New Yorker includes artwork by Michael Getz. Displaying a show of patriotism, Getz uses the entire portion of the cover to present an illustration of an American flag hanging from the front of a typical upper-middle class designed home. However, other than the title of the magazine and the drawing itself, the only other printed words contained on the cover are the date of the issue and the price of the magazine; 35 cents. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  July, 1986 – The July 7th, 1986 edition of The New Yorker presents a cover with a cartoon illustration of a woman holding a very large birthday/celebration cake. Similar to the rhetoric of the 1966 issue, John Biechman uses the colors of red, white, and blue within the woman’s dress to portray the patriotic feeling of our Independence Day, â€Å"The Fourth of July†. In addition to the American flag colors within the woman’s dress and garment Biechman includes a figure of the Statue of Liberty on top of the cake to further express a feeling of patriotism. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  July, 1996 – The July 8th, 1996 edition of The New Yorker once again includes the theme of nationalism with Jeremy Falcone’s image of the Statue of Liberty holding a â€Å"sparkler† fire work in its hand. Interestingly enough Joseph Pulitzer, founder of The New York World & Pulitzer Prize, was partially responsible for obtaining the statue from the country of France. Pulitzer used his public influence and image to collect nickels & dimes from immigrants, convincing such immigrants the statue would be a symbol of their newly gained freedom. Moreover, even though the price of the magazine has gone from 35 cents in 1966 to $2.95 in 1996, the display and headline of the cover are exactly the same as they were thirty years before (i.e.: Plain and clear title of publication, no preview of articles included, and no running ads on the front page). ADVERTISING ANALYSIS *July, 1966 †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Alcohol/Gin – A majority, if not over half of all the ads contained within the edition are pertaining to alcohol. In specific, gin appears to be the most popular and targeted liquor of the era, with the theme â€Å"Dryer is Better†. Evidence of how predominant such a theme was is Gancia, an imported Italian Ve... ...milar to that of the New Journalism techniques of the early 1900s. Articles on Medicare and President Policy are not likely to be attractive writings anymore, for The New Yorker seems to have lightened its political agenda with time. Biographies and personal stories have replaced the political articles of the past, as The New Yorker has gone back to its traditional conservative roots as a high-culture/fine arts magazine.   Ã‚  Ã‚  Ã‚  Ã‚  In conclusion, the most predominant theme throughout the publication of The New Yorker has been international travel. Those individuals interested in traveling overseas are usually quite affluent, and are too attracted to the history and art of culture around the world. The overwhelming amount of articles pertaining to foreign culture and arts are complemented by a number of advertisements from airline companies, international hotels, and imported alcohol industries. A great way to analyze a publications ideal audience is to look at the advertisements in-between the fine print. Although changing from time to time, The New Yorker has remained a magazine of high-culture taste, highlighting life’s pleasure of art, travel, and history.

Business Strategies :: essays research papers

Strategy evaluation is an attempt to look beyond the obvious facts regarding the short-term health of a business and appraise instead those more fundamental factors and trends that govern success in the chosen field of endeavor. Strategy can also be defined as a set of objectives, policies and plans that, taken together, define the scope of the enterprise and its approach to survival and success. Alternatively, we could say that the particular policies, plans, and objectives of a business express its strategy for coping with a complex competitive environment. A good business strategy can be broadly categorized into functions like consistency, consonance, advantage, and feasibility. A strategy that fails to meet one or more of these criteria is strongly in suspect. It fails to perform at least one of the key functions that are necessary for the survival of the business. Inconsistency in business is not simply a flaw in logic. A key function of strategy is to provide coherence to organizational action. A clear and explicit concept of strategy can foster a climate of tacit coordination that is more efficient than most administrative mechanisms. Organizational conflict and interdepartmental bickering are often symptoms of managerial disorder, but may also indicate problems of strategic inconsistency. It is no exaggeration that to say that competitive strategy is the art of creating or exploiting those advantages that are most telling, enduring, most difficult to duplicate. Competitive strategy, in contrast with generic strategy, focuses on the differences among firms rather than their common missions. Competitive advantages can normally be traced to one of the three roots: (1) superior skills, (2) superior resources, and (3) superior position. Positional advantage is of two types, first mover advantages and reinforcers. First movers may also gain advantages in building distribution channels, in trying up specialized suppliers, or in gaining the attention of customers. Reinforcers are policies and practices acting to strengthen or preserve a strong market position and which are easier to carry because of the position. Other position-based advantages include the ownership of special raw material sources or advantageous long-term supply contracts; being geographically located near k ey customers in a business involving significant fixed investment and high transportation costs; being a leader in a service field that permits or requires the building of a unique experience base while serving clients; being a full-line producer in a market with heavy trade-up phenomena; having a wide reputation for providing a needed for providing a needed product or service trait reliably and dependably. Business Strategies :: essays research papers Strategy evaluation is an attempt to look beyond the obvious facts regarding the short-term health of a business and appraise instead those more fundamental factors and trends that govern success in the chosen field of endeavor. Strategy can also be defined as a set of objectives, policies and plans that, taken together, define the scope of the enterprise and its approach to survival and success. Alternatively, we could say that the particular policies, plans, and objectives of a business express its strategy for coping with a complex competitive environment. A good business strategy can be broadly categorized into functions like consistency, consonance, advantage, and feasibility. A strategy that fails to meet one or more of these criteria is strongly in suspect. It fails to perform at least one of the key functions that are necessary for the survival of the business. Inconsistency in business is not simply a flaw in logic. A key function of strategy is to provide coherence to organizational action. A clear and explicit concept of strategy can foster a climate of tacit coordination that is more efficient than most administrative mechanisms. Organizational conflict and interdepartmental bickering are often symptoms of managerial disorder, but may also indicate problems of strategic inconsistency. It is no exaggeration that to say that competitive strategy is the art of creating or exploiting those advantages that are most telling, enduring, most difficult to duplicate. Competitive strategy, in contrast with generic strategy, focuses on the differences among firms rather than their common missions. Competitive advantages can normally be traced to one of the three roots: (1) superior skills, (2) superior resources, and (3) superior position. Positional advantage is of two types, first mover advantages and reinforcers. First movers may also gain advantages in building distribution channels, in trying up specialized suppliers, or in gaining the attention of customers. Reinforcers are policies and practices acting to strengthen or preserve a strong market position and which are easier to carry because of the position. Other position-based advantages include the ownership of special raw material sources or advantageous long-term supply contracts; being geographically located near k ey customers in a business involving significant fixed investment and high transportation costs; being a leader in a service field that permits or requires the building of a unique experience base while serving clients; being a full-line producer in a market with heavy trade-up phenomena; having a wide reputation for providing a needed for providing a needed product or service trait reliably and dependably.

Kentucky Fried Chicken History Essay

The company operates with five long-term measures identified as essentials of corporate growth and progress .. 1 International Expansion ‘Yum! Brands number-one goal is to drive global expansion with its category- leading brands. In 2002, the company opened a record 1,051 new international estaurants and increased international system sales 9% prior to foreign currency conversion. ‘ 2. Multibrand Innovation & Expansion ‘Yum! Brands is the worldwide leader in multibranding, offering consumers more choice and convenience at one restaurant location from a combination of two of the company’s brands. The company and its franchisees today operate over 1,975 multibrand restaurants, generating over $2 billion in annual system sales. Approximately 350 new systemwide multibrand restaurants were opened in 2002. ‘3. Portfolio of Category-Leading U. S. Brands ‘U. S. ystemwide same-store sales increased approximately 4% while U. S. same-store sales at company restaurants increased approximately 2% in 2002. ‘4. Global Franchise Fees ‘Global franchise fees, a significant factor in annual profits and cash flow, grew 6% to $866 million. Global franchise net restaurant growth was 2% in 2002. ‘ 5. Strong Cash Generation and Returns ‘Yum! Brands generated over $1. 3 billion in cash from all sources in 2002, more than fully funding capital expenditure needs, allowing free cash flow for share repurchase, and some repayment of debt. Return on invested capital is 18%, in the estaurant industry’s top tier. ‘ Culture Big on diversity in the workplace Promotes differences in background, ethnic cultures, and values – oriented environment Focuses on teaching everybody something new Promotes unity in the workplace Team- Focuses on building relationships and creating diversity and commitment within the company and amongst employees and customers Organizational Structure and Design KFC is part of a divisional structure, which is Yum! Brands, Inc. – Long John Silver’s, A;W, Taco Bell, and Pizza Hut are the other divisions – Offers positions to change and growth – KFC works to bring recognition and money to Yum! Brands, Human Resource Management We won’t make you wing it’ is KFC’s motto when it comes to training employees. Training includes: 1) Workbooks 2) Quizzes 3) On-the-Job competency based training Employees are encouraged to work together as a team their people grow to their highest potential interesting and exciting for workers Social Responsibility KFC is committed to making sure KFC does their best to make the Job KFC has made it their responsibility to consumers that they will provide quality chicken in a fast, efficient way. They also say that their meat comes about ethically and through humane treatment. This has not always proved true in the past, since the PETA has become involved with their warehouses that ‘grow’ the chickens. KFC has made statements to the patrons of KFC, though, that the chickens will not be treated badly in the progression from birth to the processing plant. KFC sponsors a reward for senior citizens, those who live life to the fullest and are recognized in their community ‘ KFC also has the Colonel’s Kids program, a charity organization that helps kids become educated and grow up in a better world han that which they have known. It addresses the child care crisis and steps up to the plate to help out where possible. ‘ Scholarships and diversity programs are a part of KFC’s social responsibility as well Recently, the PETA group secretly recorded a worker at the Pilgrim’s Pride, one of the processing plants, beating a live chicken against the wall in order to kill it. As soon as KFC was notified of this treatment, they immediately submitted a written statement saying that the treatment was ‘appalling’ and took action immediately, placing an animal welfare expert at the plant to ensure he ethical, humane treatment of the chickens. The statement said that: â€Å"We do not tolerate animal abuse by any of our suppliers, under any circumstance. ‘ KFC also told the company Pilgrim’s Pride that, â€Å"unless they can definitively assure us there are absolutely no abuses taking place, we will not purchase from this Moorefield, West Virginia, facility. ‘ PETA says that more action should be taken, but KFC has done all it can to ensure that people are happy with the facilities and means by which their food comes about.

Evolution of John Proctor Essay

In one’s life, everyone experiences a situation that gets blown out of proportion. Things get twisted and turned in the wrong direction and the truth seems to be lost in it all. The resolution may take a painstakingly amount of time and work to unravel, but in the end, the truth shall be revealed. In Arthur Miller’s play, The Crucible, John Proctor first does not realize the gravity of the witchcraft trials in Salem, as he discovers what is at stake he notices he has some eternal conflict, but in the end he is at peace with himself. As the Salem witchcraft trials had started to emerge, John Proctor did not seem affected by the situation. While he meets with Abigail, he has a feeling that she is lying to him he tries to brush her off by saying, â€Å"Abby, I may think of you softly from time to time, but I will cut off my hand before I reach for you again.† (Miller, 1359). John Proctor did not want to have to get involved in something that did not necessarily involve him. His first move seemed to be to try and deny her and stay away. Another situation is when Proctor is talking to his wife, Elizabeth. Elizabeth interrogates him about the witchcraft trials but Proctor denies that he has anything to do with them and to try and save the girls. As John denies his association with the situation, he starts to dig himself deeper and deeper in his lies. Without realizing it, he starts up an argument and that decision of lying sets up a new playing field for more lies. When Proctor tries to roll with the punches and just tag along in the lies, he starts to realize the situation is getting out of hand and tries to fight back. As the trials go on, Abigail decides to try and get Elizabeth Proctor to become her newest target to frame. John Proctor takes action and finally reveals the truth that the girls are all frauds. But as he is telling the truth, the townspeople and the court jury are so caught up in the girls’ lies that do not believe a word he says. John Proctor’s attempt to try to make the court believe that he was telling the truth he decides to tell the truth and say that he â€Å"knows† Abigail by saying, â€Å"Abby, I may think of you softly from time to time, but I will cut off my hand before I reach for you again†(Miller 1361). Proctor was desperate enough to dent in his own reputation to try and convince the judges that he was not lying. But little does he know he just created another battle field for arguments that are too much for him to handle. As Proctor tries to deal with his emotional conflict, he decides to give up. When Proctor and his wife discuss what is to become of all the commotion they have been through, Proctor debates whether he should confess and say that he is guilty of witchcraft, or deny and protect his name. Proctor had a sense of negativity and had a feeling things were not going to turn out in his favor. It was apparent that he was already calling it quits. After John had signed his contract of being guilty, he rips it and confesses falsely to be hung. The weight has been lifted off his shoulders. He does not have to worry about his reputation and all the drama that may have come with him if he signed guilty. Through the emotional rollercoaster and turmoil, John Proctor could finally be at peace with himself. As the story comes to a closing, John Proctor is in a satisfied mood. He went from being oblivious to the whole situation and somehow got brought into it. With his kind nature he tried to help the girls out by acting as if he did not know of what was happening, but instead dug himself deeper into a hole he could not dig himself out of. As he realizes how difficult of a place he is in, he gives up. But although he gives up, he was able to die at peace with himself.

Sleeping Beauty vs. Snow White Essay

Every small girl make-believes to be a princess and struts around conceive ofing a prince charming. Even when they grow up and go a adult female. they’re still waiting for that prince to come brush them off their pess. so they can fall loony in love and unrecorded merrily of all time after. This phantasy is much because of Walt Disney films such as â€Å"Sleeping Beauty† . â€Å"Snow White† . â€Å"Cinderella† . â€Å"Little Mermaid† . and many others. These narratives have been passed down for centuries and legion versions exist today. There are many readings of the narratives and their significances that most people don’t even acknowledge. Though the narratives all seem different. some of them still have similar significances. â€Å"Snow White† and â€Å"Sleeping Beauty† are two narratives that have a common significance. Sleeping Beauty and Snow White are both characters that are unrealistically beautiful. Sleeping Beauty for case. had just tegument. bluish eyes. long light-haired hair. and an impossibly thin figure. This sets unrealistic criterions for female beauty. Besides the narratives show a dependance on males for the female individuality. The princess is kiping. merely waiting for her prince to come salvage her so she can restart her topographic point as princess and â€Å"live merrily of all time after† . Snow White was besides poisoned and laid sleeping until her prince came to salvage her. In a manner. this is stating that adult females are merely waiting about for a adult male to come salvage them from ordinary life. so that they can hold their ‘happily of all time after’ stoping. Another point that shows up in â€Å"Cinderella† is that the stepmother who raised three kids on her ain. which shows independency. is made the scoundrel of the narrative. while inacti ve Cinderella is the loveable victim. In these fairy narratives. they show intertwine a adult female is nil without a adult male. They give the image that a adult female has nil to make but wait for her prince. and so one time he comes her life will be fulfilled. In today’s universe it’s rather obvious that these things could non be more false. Harmonizing to Bruno Bettelheim. the legion versions of â€Å"Snow White† and â€Å"Sleeping Beauty† represent a immature miss turning up and going a adult female. though it is showed in different ways. In â€Å"Sleeping Beauty† . or in Grimm’s version â€Å"Brier Rose† . the expletive put on the miss by the evil faery represent new limitations imposed on a female. It can be interpreted as the beginning of menses. The 13 faeries represent the months of the calendar. The 12 good faeries represent the 12 traditional months of the twelvemonth. and since there is no 13th month. the 13th faery represents menses. Besides the evil faery realizes the girl’s potency for going the object of desire and out of jealousy attempts to forestall the miss from of all time going a adult female. Further on the representation of the expletive as menses. there is the King seeking to forestall it from go oning. because he does non understand it. However. the Queen understands the expletive and its importance. being a adult female herself. and does nil to halt it. So of course when the miss sees a spindle for the first clip. full of wonder. Se pricks her finger and falls asleep. The absence of the girl’s parents when she pricks her finger represents the parents’ inability to assist kids through the assorted tests of turning up. The King and Queen’s waiting symbolizes the delay for sexual fulfilment. It shows the terminal of childhood and a clip of quiet growing. from which she will rouse mature and ready for sexual brotherhood ( Bettelheim. 232 ) . In the narrative of â€Å"Snow White† . Bettelheim explains how it tells of how a parent ( the Queen ) gets destroyed by green-eyed monster of her kid. who in turning up surpasses her ( 195 ) . The Queen is non merely covetous of Snow White’s beauty in some versions. but besides covetous of the love of the male parent for the miss. They are jealously combating to be the King’s favourite. Since Snow White is more beautiful. she has more power and able to win over her male parent. Bettelheim uses Freud’s Oedipus composite for understanding the struggles between Snow White and her stepmother. The King and Queen in narratives represent absolute power. such as a parent holds over the kid. When the child’s place in the household becomes a job. they try to get away to get down the route to happening themselves. Snow White’s clip with the midget represents her period of growing ( 201 ) . When Snow White eats the apple. the kid in her dies. and is lef t to rest in a glass casket. which represents waiting for adulthood. until her prince comes ( 213 ) . Both these narratives represent a miss maturating into a adult female. and holding an older adult female jealous of their beauty. seeking to forestall them from turning up. These characters have to travel through a hibernating period of resting. so they can make sexual fulfilment and awake matured. ready to get down a life with their prince. There is besides person in both narratives. a male. who does non understand the maturing period. and attempts to forestall it. In â€Å"Sleeping Beauty† it was the King and in â€Å"Snow White† it was the seven midgets who tried to assist her. This shows that despite a parents efforts to prorogue being able to make adulthood at the proper clip. it happens however.

Online Therapy Paper

Online Therapy Paper Keisha Lucas BSHS/352 April 8, 2013 Professor Kari Siemieniewski Online Therapy Paper Online Therapy is a service that helps people to obtain therapeutic services through an online database that is ran by a therapist or a group of therapists, who are in charge of the website. Therapeutic websites are very helpful for someone who isn’t able to get to an office setting to have face-to-face sessions.They are extremely convenient because one can have counseling sessions in the privacy of their own home with strict confidentiality and assertiveness. Serenity Online Therapy, created and founded by Carl Benedict, a licensed Clinical Professional Counselor (LCPC) in Baltimore, Maryland. His therapy entails many different areas of expertise awaiting anyone to sign up for. Through these counseling sessions, one may experience a more fulfilling and uplifting life.Carl Benedict is very well experienced in helping people who are dealing with multiple problems such as, severe depression, anxiety, addiction, panic attacks, grief and loss, childhood abuse, trauma, codependency 1 & 2, anger management, dual diagnosis, on being a therapist (Serenity, 2005-2013) The professional involved in this website is Carl Benedict, a licensed therapist who is trained in helping people with many different problems that he is trained to solve.He has a policy that strictly states each person to be at least 18 years old, the client must not be suicidal or be a threat to others and if anyone applying has any of these tendencies, they must apply for his crisis part of the website for immediate attention. The client must read Carl Benedict’s Services and Fees section.The content in this website consists of; Counseling Philosophy, Services and Fees, Confidentiality Statement, Johari Window, The Dilemma of the Traumatized Child, Crisis Counseling, Therapist Contact Information, Sitemap, Testimonials, Beginning Therapy, Texts and Photos, Chat Therapy, Payment Scale, Email Counseling, Pay pal Security. â€Å"Therapy is a process of re-claiming the repressed or denied parts of yourself so you can become a whole person. In essence, you will be embarking on a journey to your True Self-the person you were meant to be before emotional pain diverted you from your path. (Serenity, 2005-2013) Online Therapy is viewed and occurs as a uniquely set experience, not the same as face-to-face therapeutic experience, but a new one that may be helpful to a certain group of people but not all. It’s a new service that is being tried out and there has been a small portion of research that exists to support being its productivity. This doesn’t mean that the website of online therapy is of non-effect but it is helpful for the right person in the right circumstances.This means that online therapy is not as common as the regular way to go, which is in the office, but to be offered as online therapy. I believe online therapy can be effective and helpful for the right person in the right circumstances. There are many advantages and disadvantages are; some advantages are; one can engage in therapy even if you whether homebound or living in a remote area; one will have an automatic written record of their therapy; one can choose single consultation or ongoing therapy.Some disadvantages are; risks to confidentiality due to technology; problems in helping a suicidal or homicidal client; the possibility of misunderstandings due to text-based communications. I feel that the advantages/disadvantages are intact and that they meet the required criteria to keep his practice intact. The related security issues and ethical issues, such as confidentiality and security are that Mr. Carl Benedict has been bound to protect you while online in confidentiality of all of one’s personal business, records, and personal information.The client’s information is sealed with approval that it will not be shared with anyone else and that’s guaranteed. Mr. Benedict just asks that his client’s information be sealed and not shared. Reverend Dawn Sutton is highly educated in Social Work and comes with a tremendous therapeutic approach that will definitely meet the qualifications of anyone who is in need of her services. Dawn also sticks directly to her client’s rights and will not let you down.Some professional associations and state regulatory boards of the Mental Health Department will stick behind Reverend Dawn Sutton’s credentials and back up that she is the best of the best. Confidentiality is kept into practice for all clients that Dawn Sutton comes into contact with and some of her cases are; 1)If child abuse is suspected, she will report it; 2)IF a client releases information with written authorization; 3)If a court subpoenas your records; 4) If the client is or becomes a ‘vulnerable adult†. Sunrise, 2002-2008) Sunrise Counseling Online Therapy and Counseling, Dawn Sutton, MSW, RS W is the therapist for this website. The content of this website is the definition of online therapy, emergency contact information, fees and payment methods, qualifications of therapist, confidentiality, contact information, Christian counseling, quizzes, self-help resources, client’s rights, more links, surveys and the option to send the main page to a friend.The professional involved is Dawn Sutton, MSW, RSW is a registered member of the Ontario College of Social Workers and Crisis Intervention Counselor for the First Nations and Inuit Health Branch-Ontario Region of the Mental Health Crisis Intervention Counseling Program and she is a Member of the International Society for Mental Health Online. All of her credentials can be verified. Dawn Sutton uses Christian counseling, called Shepherd Counseling, as a key tool to help heal those who are in need and to make such an impact that her clients will not ever need counseling again because of GOD, not her.Her goals are to not see them again but if she does, she will tackle the job as if it’s the first time. She abides by her own confidentiality rules and will not do anything to jeopardize them. â€Å"Online counseling is simply communicating with a qualified, professional counselor/therapist by email or chat through your computer. Whether you choose only a few email exchanges or ongoing dialogue with the therapist over time, you have the opportunity to share your concerns, pose questions, and gain further insight into the problems you are addressing. (Sunrise, 2002-2008) There are many advantages and disadvantages to online counseling that includes animosity because of the value of personal information on the client’s part. Another disadvantage is that the Counselor wouldn’t be able to observe their client’s body language of their clients. ‘Elizabeth Zelvin, LCSW, is a licensed clinical social worker and a psychotherapist with 20 years’ experience. She is a New Y ork State Licensed Clinical Social Worker. In 2000, she was the director of addiction programs, and she had a private practice in New York City.She is among many professionals that have a passion for helping people through chat and email online counseling/therapy, also known as e-therapy. ’ (Cyber shrink, 2001) If you need online therapy, you have to qualify for one of these categories; 1) you are comfortable with the Internet (email, chat or want to increase your timeline); 2) using the keyboard more or less as fast as you think or speak—spelling is less important. (Cyber shrink, 2001) The site also contains choices and categories to pick from about how to use your online therapy of your choice. There is also a section on there where Elizabeth asks â€Å"Are you the therapist for me? She wants to know that she is the right pick for those who are interested in therapy. Also, the site provides you with the pay scale of all of the prices for 60 minute chats priced at $1 00. 00, 30 minute chat $65. 00, and $45. 00 for 1 email exchange. There is a section on confidentiality and how she must obtain confidence for all of her sessions no matter the source. There is also poetry, music, articles, bios and credentials that will verify and back up all of her sources and referrals. I feel that the advantages/disadvantages for this website are very reasonable and easy to follow! They are not too strict nor are they too lenient.

An Argument Against Racial Profiling by Police

Racial analysis, government activities against suspects against suspects are used by police authorities to reduce violent crime. Ethnic profiling reduces crime, but officials are unconstitutional and not participating, so you should not discriminate against citizens. Race profiling is usually done after traffic congestion and pedestrian strikes In many cases, police officers condemn the picking of a person just for race, religious outfit, or other exterior reasons I will. Discussions on race profiling include constitutional issues and practical considerations. According to Professor Kennedy, one of the strongest arguments against race profiling is based on the Equality Protection Clause of the US Constitution (No. 14 revision). Kennedy explained as follows: 'Discussion starts with a special meaning to claim racial discrimination' American life and law. Ethnic differences are different from other aspects of social stratification. Therefore, since the civil rights revolution of the 196 0s, the courts have generally decided Equal protection provision of the 14th amendment. There is enough rationality enough for officials to discriminate based on race. In this case, the court generally insists on strict screening of government action - the judicial review of the most severe level. It is very important to understand racial profiling before beginning discussion on racial profiling. American Civil Liberties Union defines racial profiling as a discriminatory act by law enforcement officials to discriminate on the basis of race, ethnicity, religion, or nationality (ethnicity: definition). Using this definition you can judge that race profiling does not include evidence of erroneous behavior and is completely dependent on the above function. We can see again ... See more In the early 1960s, law enforcement officers conducted racial analysis during the civil rights movement. The term race profiling was introduced to criticize the abuse of police acts by people of various r aces, nationality, or nationality. It is important to evaluate how to understand this and how to distinguish it from other problems. Racial characterization is defined as any police-driven behavior that depends on race, nationality or nationality, not action. Discussions on race profiling can be attributed to two basic questions. Is this racial profiling widely used by police agencies in the United States? If so, is this practice useful? Many people think that it is good for a judicial officer to use files. Some supporters believe it is useful when using race, but it is not necessarily the only factor profile. In addition, people who support their use often find complaints about underrepresentation of ethnicity.

Investment in Nike Essay Example | Topics and Well Written Essays - 500 words - 4

Investment in Nike - Essay Example The dividends discount model makes a comparison between future forecasted dividends with the firm’s current share price and then applies the firm’s growth rate to get the total figure. Many experts believe that the dividend discount model (DDM) greatly benefits investors because it makes investors think about the different market scenarios depending on how the stock is performing. Furthermore, the dividend discount model relies upon a lot of speculation in attempting to predict future dividends. This implies that the outcomes of this model are based around generalizations that are made. It is usually hard to determine the correct growth rate because a company most likely has a wide range of growth rates over a long period of time due to the fluctuating economy. It is for this reason alone that analysts do not tend to make projections based on past growth rates. Above all, there are no direct adjustments for risk with the dividends discount model. The earnings capitalization model (ECM) is basic and easy enough to understand by practically anyone because it determines the value of a business by looking at the current benefit of realizing cash flow in the short-term, rather than in the long-term. However, this model does not accurately estimate equity costs for firms that are expanding, so it is predominantly used only for firms that are experiencing zero growth. The Discounted Cash Flow Analysis in Exhibit 2 demonstrated that, at a discount rate of 12 percent, Nike’s current share price was overvalued at $42.09. But a sensitivity analysis disclosed that Nike was undervalued at discount rates lower than 11.2 percent. We came up with an appropriate discount rate—Weighted Average Cost of Capital (WACC). This formula showed that the discount rate was less than 11.2 percent at around 10.59 percent.  

Trends of HIV and AIDS in the USA Assignment Example | Topics and Well Written Essays - 5000 words

Trends of HIV and AIDS in the USA - Assignment Example Human Immunodeficiency Virus (HIV) is like any other virus that attacks human beings. The difference is that this virus cannot be eradicated by the immune system. The virus is responsible for weakening the key parts of the human immune system (CD4 cells or T-cells), such that it becomes ineffective in fighting diseases. With time, it causes Acquired Immune Deficiency Symptom (AIDS), at the final stage of HIV infection. With proper treatment, however, a person can keep his/her HIV level low reducing the chances of developing AIDS (Aids.gov, 2014). The condition can be transmitted through unprotected sexual intercourse with an infected person, childbirth (from infected mother) and blood transfusion (exchange of blood from infected individuals). In 1981, United States of America became the first country to recognize HIV and AIDS as a new disease among gay men. However, the origins of HIV and AIDS are suspected to be in Africa (Avert, 2014). Since it was first discovered to the public conscience more than three decades ago to date, the disease has gained a notorious reputation as a feared and controversial disease in modern medicine which leads to it being widely politicized and mystified (Avert, 2014). During the early 1980s, disjointed reports from many states, especially California and New York, claimed that small groups of men, most notably elderly men of Jewish/Mediterranean descent and young African Americans, were contracting a rare and new type of cancer and/or pneumonia. A common factor in the groups of individuals affected by this disease was that they were all homosexuals. In June 1981, the condition was first documented by the United States Center for Disease and Control and Prevention (CDC) and was named as Pneumocystis Pneumonia. By early 1982, the condition had acquired various names including ‘gay-related immune deficiency’, ‘gay-cancer’ and ‘gay compromise syndrome’ with approximately five new cases being reported per week. The acronym AIDS (Acquired Immune Deficiency Syndrome) was suggested in July 1982 at a meeting in Washington with the CDC first using the term in September 1982. Â  

Michael Hill Assignment Example | Topics and Well Written Essays - 2500 words

Michael Hill - Assignment Example Furthermore, the report also provides a break-even analysis emphasizing on the cost/price and volume relationship. Lastly, the report examines the control in place in the firm’s operation. Most of the information comes from the firm’s website and financial statements, as well as other reliable secondary sources. The report has four parts: situation analysis, marketing strategy, break-even analysis, and controls. Situation Analysis Market Summary Market Demographics Michael Hill engages in jewellery manufacturing and retailing. The firm sells both men and women watches and diamond jewellery. Essentially, the company operates in the highly priced diamond jewellery market. The firm operates retail outlet stores for watches and jewellery under the major brand name: Michael Hill. Moreover, the firm provides other services, including jewellery inspection, cleaning, and repairing. The firm also offers customized services to its clients by designing the chosen diamonds for jewe llery. Through a chain of 240 jewellery stores, the company and its subsidiary operates in New Zealand, Australia, United States, and Canada. However, the headquarters is in Queensland, Australia (Gray, 2011). The diamond jewellery market is a rather delicate and emotional sector, just like the clients. Clients in the jewellery market have different characteristics. However, all of them are well above the poverty line, as the products and services offered by the company and the market in general are relatively costly (Kotler, Burton, and Keller, 234). In other words, the diamond jewellery market appeals to the elite societal class with a taste for fashion and glamour. Market Needs At the time of establishment, the jewellery market had a stiff and formal atmosphere attached to it. Hill, the entrepreneur, sought to establish a new philosophy in the market that would make jewellery buying more accessible to the entire public and less intimidating. Therefore, Hill introduced a new produ ct mix strategy, subsequently removing the store clutter of giftware such as imported glassware, Chinese ornaments, and cuckoo clocks. The window display of the stores was simple, exhibiting around five enticing items changed regularly. This, combined with the attention-grabbing advertisement, significantly enhanced the attraction towards the stores. What the jewellery industry required at the time was a reconsideration of the service aspect, as the products are largely emotional. Realizing this, Hill quickly designed a marketing strategy that would meet the needs of the customers to their level of enthusiasm and passion (Hill, 2012a). The Market and Trends Based on a 1996 statistic report, New Zealand, the headquarters of Michael Hill, had 550 retailers, 153 wholesalers, and 293 manufacturers operating in the jewellery industry. As with many other New Zealand business settings, these ventures are principally small businesses, privately owned and operated. Among the 293 jewellery ma nufacturers, only three had more than two outlets. The report also shows that fifteen of the major retailers have more than three stores, and only four specialist jewellery chains having more than twenty stores were present at the time. These were Michael Hill, Pascoes the Jeweller, Kleins, and Gemtime Jeweller. Nonetheless, jewellery was also available from a number of other outlets, including fashion and department stores, antique, craft, souvenir, and catalogues shops (Gray, 2011).