Accounting Coursework Example | Topics and Well Written Essays - 1000 words - 1

Accounting - Coursework Example However, since it is condemned by the law, any of these administrators who have been proven guilty has had to face the full wrath of the law (Konyama, 2013). In 2013, Mr. Trevor Courtney, the principal of Mascenic High School was charged for misappropriating the federal grant which had been allocated to his school during the 2012/13 calendar year. Although the money was meant to cater for the predetermined foundational and categorical programs, the principal decided to redirect the funds to other uses. By doing this, he was contravening the laws which require that such grants should not be used for any other project rather than the specified ones. Despite his vast wealth of experience in the teaching profession, Mr. Trevor decided to use this money for providing incentives and rewards to the school employees and students. In other words, a total of $3,800 was used to purchase Neuxus 7 tablets, iPods, iPads, visa and prepaid cards for the employees. Besides, he used a lot of money to acquire various school equipments such as flat TV screen, refrigerator, drier, Viking stove top and washer. Moreover, he extravagantly allocated huge sums of money for staff development tours which were organized in different parts of the country. By acting in such a manner, Mr. Trevor was violating the rules governing the use of federal grants in schools. As an administrator, he failed to acknowledge that the law is quite categorical on the way such grants should be spent. In fact, he should have known that it is against the federal spending policies to use school grants to buy incentives and rewards for the school employees. At the same time, he was very wrong for channeling these funds to the purchasing of school facilities and taking teachers to expensive motivational tours. This was a clear sign of the misappropriation of federal grants which had been allocated to his school to help in supporting the smooth flow of education. Therefore,

International accounting Essay Example | Topics and Well Written Essays - 750 words - 1

International accounting - Essay Example This allows the company to avoid currency conversion costs when acquiring specific raw materials and machineries from the international market. The company can also use the same to cater for foreign loan repayments instead of converting locally generated revenues. The company holds a large volume of inventories, which contains mainly finished products ready for the market. This exposes the company to adverse effects in the market whereby, a decrease in currency value consequently leads to a decline in the value of the stocks held. This includes the loss in value due to obsolescence and possible theft. In addition, the company could be forced to sell the products at a loss to create more space especially if the market is highly dynamic in their tastes and preferences. The company holds substantial amounts of trade and other receivables in its accounts. This exposes the company to the risk of suffering bad debts in cases where the debtors fail to honor their obligations. Although this represents future cash flows for the company, there is so much risk involved that it would advisable for a company to advance the same in the least possible value. The value also provides a pointer towards the possibility that buyers are making payments slowly, which reduces the amount of funds available to cater for expenses

The Changing Status Of Indian Women

The Changing Status Of Indian Women Historiography went throughout massive changes in 20th century especially after Second World War. Political history was replaced and challenged by socio-cultural history which broadening perspective towards theoretical innovations and brought new fields into historiography, most notably gender history which brought to historiography in the form of women history. However gender studies is an independent discipline which brought fifty percent of the population into the focus of historical studies that was previously generally gender blind or simply masculine. Women history is the study of the role that women played in history which includes the growth of women rights as recorded in history and the examination of an individual woman of historical significance and the effects of historical events on women. Women history emerged as a independent disciplines in 1960s or 1970s because, the traditional historical writing have minimized and ignored the contribution of women and also the effec ts of historical events on women as a whole, in this respect, women history is often a from of historical revisionism seeking to challenge the traditional historical consensus. History was written mainly by men and about mens activities in public spheres politics, war and diplomacy and aministration.Women was usally mentioned or portrayed in stereotyped role such as mother, wives, daughter and mistress.  [1]   In Indian history we can get references about the role of women from the beginning of the Indus valley civilization, the first known civilization of India which said to have flourished in 25th century BC. As per historical evidences peoples of this valley worshiped natural forces and divine power were mostly feminine. Nature was often called by term mother. Mother goddess was the first worshiped deity in the Indus valley. Indus community was basically matriarchal so there was no existence of the gender discrimination. Men and women both were engaged in food gathering which was the main economic activity that reveals equal participation of both in daily economic life.  [2]   The essence of the Vedic period as reflected in Vedic literature like four Vedas namely Rig, Yajur, Sama and Atharvam and their different branches like Brahmanas and Upanishads.The Early Vedic age which begins from 1500 B.C. and the post-Vedic age which extends from 1000 B.C. to 500 B.C. The word Veda primarily means knowledge, which virtually signifies sacred knowledge or scripture. During the Rig-Vedic or Early Vedic age that most of the hymns of the Rig-Veda were composed. It was in the later Vedic period that the Brahmanas, the three other Vedas and the Upanishads were composed.  [3]   During the Vedic era the patriarchal culture superseded the matriarchal culture and gender discrimination being introduced in the society, but the Rig-Veda reflect a stage where women enjoyed equal status of man and the Vedic sacrifices were jointly performed by both men and women.  [4]  But patriarchy never suppressed women rights and privileges. Girls were given education from 4th century BC. There were no references about child marriage in Rig-Vedic era.  [5]  If any girl wants to continue her education without marriage they were allowed to do so. There are two types of educated wise women were in Vedic period Brahmavadinis and Sadyodvahas. Many educated women became teacher in Vedic period they are called Upadhyayinis. Lopamudra was a famous women preacher who composed 179 hymns of Rig-Veda jointly with Agasthya. According to Dr Roy choudhury women not only composed hymns but were also well-versed in sacred texts. Women also learnt music and dancing  [6]  The Vedic pe oples were not conscious about gender power- politics and conflict at that time because Vedic society was then at a developing stage not in a complex mode. Widows remarriage was permitted in the Rig-Vedic society. Rig-Veda mentioned several hymns like the widow who lay on the pyre by the side of her dead husband was asked to come to the world of the living.  [7]  Rig-Veda also gave references about the freedom of women in Vedic society; they attended all religious festivals and fairs with their loved ones. The Aryans believed thatà ¢Ã¢â€š ¬Ã‚ ¦ the wife and the husband being the equal halves of one substance were regarded equal in every respect and both took equal part in all duties, religious and social.  [8]  During Vedic age inter-caste marriage took place in the society. According to D.N Jha à ¢Ã¢â€š ¬Ã‚ ¦in one case the father was a priest, the mother grinder of corn and the son a physician, all three lived happily together.  [9]   But the degradation of women status was started in the later Vedic period. We can get references about post Vedic society from the Brahmanas, Upanisads and the Ramayana and the Mahabharata. Smriti writers Manu, Yajnavalkya began to favour seclusion of women. Social customs and tradition were reinforced by the law-givers which degraded the position of women and the gender discrimination has begun. Indian society was based on caste system where Brahmins are preoccupied the top most position. Where Jain and Buddhist religion tried their best to bring equality in the society there Brahminical religion began to enforce strict moral code for their followers. Patriarchal families became powerful during this period and restrict womens activities. They were looked down upon as a temptation and hindrance in their march towards higher development.  [10]   The child widow were forcedly live a life with full of restriction which marred them physically and mentally, and from the 1st century AD the law givers prohibited widow remarriage. The writer of Arthasastra kautilya considered women as a child bearing machine and encouraged pre-pubescent marriages which damaged child bride mentally and physically because she was not physically fit to conceive a child and the adolescent pregnancy carries higher risk due to toxaemia (Organic Blood Poisoning), Cephalo-pelvic disproportion* and uterine inertia (uterine inertia that occurs when the uterus fails to contract with sufficient force to effect continuous dilation or effacement of the cervix or descent or rotation of the fetal head, and when the uterus is easily indentable at the acme of contraction). Other disorders which affect children born to young mothers are CNS malformation (Central Nervous System) and CVS malformation which involves the cardiovascular system. The effects of physical hea lth also effects women self-confidence level. Now they were only capable of producing child and managing household affairs and their other socially useful activities prevailed. According to Romila Thapar Manu was felt that the inter-caste marriage would pollute the Aryan society. So à ¢Ã¢â€š ¬Ã‚ ¦to avoid pollution, you must control birthà ¢Ã¢â€š ¬Ã‚ ¦ but you lose control over birth, if you lose control over women  [11]  Manu also makes some provision for punishment of a woman by her husband if she makes any faults. She should be beaten by rope or by bamboo. Manu never sanctioned widow remarriage because she should remain faithful to her husbands memory but the widower could marry again. In Rig-Vedic times women was denied the right of inheritance. But Putrika could inherit her fathers wealth. The Niyoga system was encouraged where women was forced to marry her brother-in-law to safeguard property rights. In Vedic and post Vedic ages women married and unmarried daughter had some rights of inheritance but a widow, as well as wife, had no claim over her husbands property. Marriage became compulsory for Hindus. And the patriarchal system tended to keep the status of women at a low level, and the emergence of the joint family with special property rights for the male members reinforced male dominance.  [12]  The Rig-Vedic concept of Sahadharmini was replaced by Pativrata Dharma. This began a master- slave relationship between husband and wife. The right of choice of life partner was also taken away from woman. Manu in 2th century B.C insisted that women should always controlled by his male superior, in child age she must be controlled by her father, then after by his husband in her youth and in old age she must be controlled by his sons.  [13]   The Buddhist age witnessed a serious change in the status of Indian women. Gautama Buddha made the adoption of daughters valid which squashed the general belief that the birth of son was indispensible to attain salvation. Apart from this women were accepted as nun in the Buddhist monasteries. Admission of women into the monastic order secured for them a religious status and they played a vital role in propagating Buddhism. Buddha was allowed women to marry man of her choice and also gave the wife the right to inherit the husbands property. Buddhism also permitted divorce in some special cases. Buddhism also legalizing the right of unmarried daughter to the inherit fathers property in the absence of a son which provided women economic independence. Buddha also encouraged widow remarriage and finally in 12th century A.D the widows right of inheritance was recognize. Buddhism also gave prostitutes legal status by admitted them in Sanghas life, now they could live a life of alms-women. There were separate rules obviously discriminatory for men women who wanted to join the Buddhist Sanghas. In the annual Upostha Ceremony Buddhism also reveals the prejudice against women. Another discriminatory rule is mentioned in Sulla Vogga according to which the official admonition by an alms-woman is forbidden, whereas the official admonition of an alms woman by a monk is not forbidden.  [14]  Buddhism improved the status of at least a section of women who embraced that religion. The majority of women at that time lived in abject subordination, under the restraints imposed by Brahmanical religion. But the overall development in womens life and work soon eclipsed by the reassertion of Brahmanical religion. Buddhism never tried to abolish existing social order. The two main joint forces which degrade women position are joint family and caste system remained unalterable. Thats why some scholar has argued that the Buddhism was failed to understand the situation of woman from the angle of social justice. If justice were to be really done mere laws are not sufficient. It takes a total re-orientation in judicial thinking and attitude, if gender justice is to be doneà ¢Ã¢â€š ¬Ã‚ ¦Ã‚  [15]   During the early medieval period the status women were gone lower and she was regarded equal status of Sudras. The smriti writers prohibited intercaste marriages. After Muslim invasion à ¢Ã¢â€š ¬Ã‚ ¦Indian religion and social customs were faced with a system which was equally formulated and definite.  [16]  Which resulted caste system was became more rigid. Occupation now began to determine by birth. Now the lower society of Hindu castes was got an opportunity to assert their dignity by convert to the religion of equality i.e. Islam. Thats way Islam was spread very fast in some parts in India. Women dependence to her husband and was a prominent features of this period. Indian women now have lost their access to Streedhana or dowry and engaged themselves in farming and weaving. Now women cant freely participate in any religious festivals and functions with her male partner. Another social evil like child marriage adversely affected the health of the girls. Besides Muslims rulers in India had large harems which encouraged polygamy, even among the Hindus there was no limit set to the number of wives a man can take. Another social evil that existed in medieval India was female infanticide which was prevalent among the Rajputs and other higher castes and even among the Muslims. Purdah system gained popularity with the advent of the Muslims, Purdah is actually a Persian word According to Patricia Jeffrey Purdah is a part and parcel of stratification in India It becomes the mental foot binding, the frogs in a well syndrome, the submissiveness of the young bride and the inability of adult women to cope with the world outside.  [17]   Female infanticide was a negative effect of dowry system but this system became an integral part of the marriage ceremony in medieval India. It became a heavy burden to the poor peoples. The condition of Hindu widow became more miserable during Muslim period. She was forced to lead a life which was full of sorrows and was far from all worldly pleasure. The feudal society of Muslim India encouraged the practice of Sati. By the burning herself with her own husband she proves her loyalty. According to Soroj Gulati because of the continuous wars, there were chances of too many widows young and old, and a big question was how to accommodate them without bringing stigma to the family or creating problems for society.  [18]  Prostitution became a recognized institution in medieval India besides the Debdasi system in south India degraded the status of women, under this worst system women were brides of Gods but they are supposed to entertain kings, priests and even number of upper classes. According to Alberuni the kings make them an attraction for their cities, a bait of pleasure for their subjects, for no other but financial reasons.  [19]   The contribution of European to rediscovery of Indias ancient past was widely accepted by several scholars and writers of the nineteenth and twentieth century but their perception was influenced by British by two separate contradictory ways. One strand was represented by the Orientalists, whose reconstruction of the glory of Indian civilization was taken over lock, stock, and barrel by 19th century Indian writers. Another strand was the Utilitarian and Evangelical attack on contemporary Indian society on the visibly low status of women. The early Indian nationalist writers successfully constructed an image of womanhood in the lost past as a counter to the real existence of woman in the humiliating present. The woman question was not a theme that was foregrounded in the earliest work of the Asiatic society. William Jones did not pay any attention to Sati. It was Henry Thomas Colebrooke who focuses attention directly upon the women question on his first research On the Duties of the Faithful Hindu Widow  [20]  where he presented the textual position of sati. In the first quarter of the 19th century Raja Rammohun Roy declared crusade against sati, and argued that the ultimate goal of all Hindu was selfless absorption in a divine essence, a union that could not flow from an action like sati. In the 19th century Indian intelligentsia group involve in a dual encounter with colonial ideology. Awareness of the past through Orientalist scholarship was encounters by a strong negative perception of the present those missionaries, administrators; travelers were engaged in writing about this issue. The women question became a crucial tool in the colonial ideology. Colonial writers focused on the barbaric practices pertaining to women of the Hindu civilization. One of finest example and best known work in this perspective is James mills History of British India where Mill suggested that the Hindus were a high cultured people now in a state of decline. He judged the civilization was the position it accorded to its women. His conclusion was that the practice of segregating women did not come with the Mohammedans; rather, it was a consequence of the whole sprit of the Hindu society by which women must be constantly guarded at all times for fear of their intimate tendency towards infidelity. He states that Hindus compared women with a heifer on the plain that longeth for fresh grasses, referring to their uncontrollable sexuality.  [21]   The degradation of women position in Hindu civilization requiring the protection and intervention of colonial state, that the Hindus were unfit to rule themselves. On this ground British rule in India could be justified by a humanitarian and moral level. Indian intellect classes react violently to this grim picture of Hindu civilization and marshaled argument against each major criticism. The condition of women in past was a key aspect of historical writing in 1840s.One such example in this account provided by M.C Deb a converted Christian member of Young Bengal group according to him men in India look upon women as household slaves and treat them with a superciliousness that even the Sultan of Turkestan does not show towards his meanest serf.  [22]  In 1842 Peary Chand Mitra provided a well versed response to the mill approach on the position of women in Hindu civilization. He shows references from Sanskrit text Mahanirban Tantra which states that daughter should be nursed and educated with care and married to learned man.  [23]  His view about Indian women crystallized a national feminine identity which was based on high culture and nationalist writers are arguing about the high status of women in ancient India which is noticeable in Clarisse Baders monograph on ancient Indian women was published in 1867 which was directly inspired by Max Muellerian view of romanticization of ancient past. According to Baders view the Sati was an expression of womans ability to go beyond the bounds of requirement.  [24]  This view was inspired by western Orientalist womanhood identity that a women should be learned, free and highly cultured. In 1888 R.C Dutta provides a comprehensive rebuttal of Mills denigration of lower status of Hindu women. Women of the past valorized in two separate ways one of them their spiritual potential and their role as sahadharminis and a heroic resister to alien rulers who choose their death rather than dishonour.  [25]  According to Jashodhara Bagchi, the inherent tension between past and present womanhood was resolved by Bankimchandra in his last novels. In Anandamath he portrayed a women character shanti who fights shoulder to shoulder with her husband in liberating the motherland from shackles. Here shanti provided a role model of womanhood closest to a national identity during late 19th and 20th centuries, till up to Indian independence.  [26]   Another social reformer Dayaananda Saraswati believed the Vedic women lived an idyllic existence and fully participates in all areas of public life, but Muslim influence had taught Hindus to imprison their women within the house.  [27]  Dayananda was a sole rationale of a womans existence. According to him a child body is made up of elements derived from the body of mother, so mother getting weaker after each confinement. For continued needs of propagating strong and healthy children, the wife and husband should be content with each other.  [28]  Throughout the 19th century the most problematic category of women were widows for consequence of early marriage and reformers were attempting to resolve the problem, Dayananda found his solution that remarriage for both men and women was equally valid if there were no children from earlier marriage. But the best practice for both man and woman is Brahmacharya (self-control), followed by adoption but who cant control their passions t he best recourse is niyoga.  [29]   The woman question had dominated throughout most of the 19th century was something of a casualty during this period, has faced a tremendous reaction against the Age of Consent Bill because of implicit fear of conservatives of the lost control over womens sexuality. In the closing decade of the 19th century we have got a unique identity of Indian womanhood from Swami Vivekananda who characterized Hindu womanhood by her devotional and spiritual character instead of western materialist setting womanhood.  [30]  In the changed political and social environment of the late 19th century the women image which was portrayed by the nationalists was more important than the reality throughout of the 20th century, the image also came to examined by the reality through the work of Altekar, as the historical reality.

I want to be a manager when I grow up Essay -- Business, Business Proc

I believe you learn about leadership by acting as an example. You should be prepared to do the things you are asking others to do by getting on your hands and knees, if need be, and get your hands dirty. This engraves a picture into the mind of an employee or subordinate to what type of a manager you are. In this paper, I will cover the role a manager plays in an organization describing four functions of management: planning, organizing, leading, and controlling. I will then describe three traits: conceptual, human, and technical, which an individual must possess to become a successful manager within an organization and how they fit in with the four functions. There are usually three management levels within an organization: first-line, middle, and top managers. First-line managers are typically referred to as supervisors. They have the duty to oversee employees in non-management positions who do certain jobs to make the merchandise for the organization. All departments within the organization will have a first-line manager (Jones & George, 2011). Middle managers oversee the first-line management teams and seek methods to organize human and additional sources to reach goals for the organization. The middle manager will have marketing or production knowledge and they assist their supervisors to attain a more efficient way to use their operating budget and to lower manufacturing cost. If organizational goals are not being met, middle managers will make proposals to top managers on how to obtain the goals (Jones & George, 2011). Top managers are accountable for the running of every division. Organizational goals are made by top managers such as the type of merchandise the organization should make, in what ways the div... ...a manager’s list of achievements and aids in the reaching of a company’s business goals. It is vital for a manager to possess these skills and can lead to an organizations’ success or failure. I believe you learn about leadership by acting as an example. You should be prepared to do the things you are asking others to do by getting on your hands and knees, if need be, and get your hands dirty. This engraves a picture into the mind of an employee or subordinate to what type of a manager you are. In this paper, I covered the roles a manager plays in an organization describing the four functions of management: planning, organizing, leading, and controlling. I described three traits: conceptual, human, and technical, which an individual must possess to become a successful manager within an organization and how they fit in with the four functions.

Cement Production Process Description

Little understanding of who the cement production process, cement production will be mentioned when it comes to â€Å"two grinding a burn†, ‘e they are: raw material preparation (a mill), Cement Clinker Processing Plant, cement grinding (two grinding) . In a portland cement plant, cement production has the following main stages. Prepare raw materials: Limestone is the main raw material for cement production , limestone is the main raw material for cement production .Limestone is the largest amount of raw aterials for cement production , the larger the particle size after mining , high hardness , thus crushing the material crushing limestone cement plant occupies a more important position. Most of the raw material to be broken, such as limestone, clay , iron ore and coal. It is said that many manufacturers use Jaw crusher manufacturers in india production crusher for crushing . Limestone is the largest amount of raw materials for cement production , the larger the particl e size after mining , high hardness , thus crushing the material rushing limestone cement plant occupies a more important position.Raw materials and fuel poured into the pit by a dump truck unloading , fed by a plate feeder crusher broken. Raw materials crushed by a belt conveyor to the pre-homogenization yard. Prehomogenization memory of raw materials, to take the process of applying scientific stacker reclaimer technology to achieve the initial homogenization of raw materials , the raw material yard along with storage and homogenization function. Raw materials crushed by the pre- stacker tacker homogenization and stratification , and then take the feeder scraper reclaimer .Remove the raw material from the belt conveyor to the raw ingredients stations and other places. Grinding the raw material : in this phase using the vertical mill and a ball mill, a roller former use of the pressure leakage through the crushed material , which relied on the ball of the material for grinding. The new Crushing And Screening Plant production process, raw material composition is stable pit entry clinker burning thermal stability of the system under remise of raw material homogenization system plays a stable raw material composition pit entry last a gatekeeper role .In continuous production line set up a raw meal silo storage and materials are metaplasia . After the raw material database partitions alternately inflated unloaded from the mixing chamber to the periphery of the annular region , the raw material in the mixing chamber is inflated uniformly stirred . After homogenization of material powder is measured after passing through air delivery chute and bucket hen through the dosing valve , valve locks were fed two feed ports dual series preheater .Cement Clinker Processing Plant: Feed preheater raw material powder, after preheater and calciner pre-heat decomposition, the next five cyclone feed tube into the rotary kiln, and then fired at high temperatures in a kiln, and the n through kilns fall into the cooler for cooling, the clinker is cooled to ambient temperature after +65 C, transported to clinker libraries and databases through yellow zipper machine.

Patron Saint of Butterflies Essay Essay

The main characters of the story are Honey, and Agnes. The whole book was written in a switch off format which is when Honey and Agnes each write a chapter on what happened in there own thoughts. The story shows a relationship between two girls that slowly grow apart holding tight onto what they have left in their friendship. The characters are Honey, her dad which is Mr. Little, Mrs. Little, Nana Pete, Lillian, Benny, and the owners of Mount Blessing, Mother Veronica and Father Emmanuel. In this story, the characters are in a conflict; Mother Veronica and Father Emmanuel were the ones that were against Lillian, Nana Pete, Honey, and Agnes. There were against each other because Father Emmanuel was punishing the people that lived on Mount Blessing. The story started like this, Agnes was looking for Honey she got into trouble. Honey was punished by Emmanuel because she kissed a boy, on her back; Veronica had carved the word â€Å"harlot†. Soon, Nana Pete (Agnes and Benny’s grandmother) found out about the regulation room where people were being punished at. Nana Pete decides to leave after she found out, when Benny had his finger slammed in the door. Someone had called the police, but because Emmanuel knew he was going to get into trouble if the police come, so he decides to it on himself clumsily. Nana Pete takes him to the hospital where they had to undo everything that Emmanuel had done. Right after Benny had woken up, they escape from Mount blessing where Agnes really doesn’t want to because she wants to become a saint, but Honey dreads to escape that place from the day her was born. Honey had to say goodbye to Winky, the person that Honey owns a utterfly garden with. Honey also left a note about if Agnes ever goes back, Honey made Winky call the cops. They travel across from Connecticut all the way to Texas. On the way, Agnes faced a lot of things that were considered a sin, like eating stuff that are red, watching T. V. and listening to the radio which was all considered sins but Honey did all of them even when she knew it was against the rules on Mount Blessing. Agnes struggles to be with Honey because of their differences, especially when they arrive to the destination and meet a girl amed Lillian. Actually, Lillian is Honey’s mother that had left her when she was only a baby, the story of her mother was complicated. She was wonderful at the violin when she had went to Mount Blessing, so she instantly was accepted into Emmanuel’s inner group which usually take years to do. But at that time she was already pregnant but the people in the inner circle knew nothing about it, when they did, Honey was already born into this world, so they made Lillian go away and let Honey stay with Lillian’s brother, Joseph (Mr.Little). Things turn out pretty well until Nana Pete had died from a heart attacked. Honey and Agnes had a major fight after Agnes was praying for Nana Pete to come back alive, Honey said that it was impossible and had some argument that had caused Honey to hit Agnes. Rushing out the door, Honey hopped into the truck and then drove to the shop Lillian owned. She rushed in causing everyone to suddenly look at her, and then she dragged Lillian back, at that same time Agnes had called her parents to fly here and go pick up Agnes. After her parents arrive, Mr. Little called Lillian the name she was given at Mount Blessing. After Agnes left, that was when Honey found out Lillian was her mother, also she finally knew the reason why Nana Pete treated her like her own grandchild. When Agnes arrived at Mount Blessing, she saw there were rows of police cars parked in front of the regulation room, the cops wanted to see all of the children, alone, that is when Emmanuel said â€Å"remember, we are believers† meaning for them to not tell anything about the room. Because the children were so scared they all didn’t respond to the negative things that were mentioned about Mount Blessing. But then, Agnes thought about what was right and what she should do, slowly with trembling legs, she stood up. At the same time, Honey and Lillian was driving to Mount Blessing, when they arrive, the cops arrived because of the fact that Winky had called the police. A few weeks later, all of the parents were to be kept in order to be questioned, that is when Honey and Agnes stand on the same line, and race each other to the finish line. They raced each other at the end because Agnes wanted to be a saint, and she thought racing was a sin, but she finally loosened up from what Honey had helped her with. I thought this book was the adventurous kind in the beginning, but then did I find out it was about friendship and love. This book was very touching from what Honey had described in one of the chapters about how Agnes had changed from the friend that she use to know to what she is now, a saint to be. I thought that it was outrageous when I read to the part about that they were hit by Emmanuel. To what I think, people should not be punished by what they have done just according to the rules that some guy had made, and I thought that if the kids don’t want to live there, why do their parents make them? In a lot of the chapters, it showed that Agnes had a string that was tied around the waist, and every time she had committed a sin, she would tighten the string, just imagining it I would think would be hard enough for me, but to do it, it takes guts. This booked talked a lot about friendship and trust, and I also thought it was so touching when it told the ending about how they raced each other. It would be hard for me to ever still hold on to the friendship that Agnes and Honey had held on to, I would just have stopped being friends with Agnes instead of trying to convince her back to being normal. I really loved this book because it connected with the experiences that I had, my friend, well more like best friend had started to ‘fit in’ with the crowd, and soon, she pretended that she didn’t ever know me. But before I came to America, I had to say goodbye to her, and she said that the only reason she left me was because I started making new friends and didn’t even talk to her. The misunderstanding was all over, but the things that had already happened could not be solved, so I felt that I was in the same relationship with my best friend just like how Agnes and Honey was. This story could be told to all ages and not to a limited age, it talks about friendship, trust, and most important, holding onto your friend.

Visual Content on Social Media How to Use It to Improve Engagement

Visual Content on Social Media How to Use It to Improve Engagement Social media marketing is increasingly becoming a struggle to capture audience’ attention. It’s not enough that social networks are forcibly suppressing your content from the newsfeeds of your fans, but those fans are more fickle than ever. Visual content helps brands get their message across in a precise and engaging fashion. For this reason, visual content has gone from a â€Å"nice-to-have† to a must-have  vehicle for marketing messages. Here we look at the reasons why brands should spend their time, money and effort creating visual content, the different types of visual content they can create are and how these can contribute to your overall social media strategy. How to Boost #Engagement on Social Media with Visual ContentGet Some Free Resources to Create Better Visual Social Media Content Whats good advice without the right tools to put it into practice? Not much, thats what. Before we get too much farther along, here are some free goodies to help you create better social media content: 128 free photos, optimized for each social media network. Pinterest and Instagram Visual Marketing Infographic packed with useful tips and stats. Social Media Image Size infographic with all the size dimension information you need for every network. Why Create Visual Content? In social media circles, everybody knows that visual content performs better than plain text. If you still need convincing, we looked at data from the Facebook Pages  of the top 100 brands according to the Interbrand list. In 2016, 80.20% of all the Posts published were photos and videos. These were responsible for 92.15% of all interactions that these brands received on Facebook. On Facebook, there has been a steady increase in the amount of visual content being published. There was even an upward trend in the volume of visual content from one-quarter to the next in 2016. One of the main reasons why social media marketers favor visual content is the advantage it offers in terms of engagement. Showing is always better than telling. Look at the graph below that shows the average number of interactions that visual content received compared to other forms in 2016. Especially when you present facts and other information, it will be easier for your audience to assimilate visually represented content as opposed to a wall of text. Recommended Reading: How to Make the Best Social Media Images the Easy Way (+84 Free Images) How to Create Visual Social Media Content One of the best things about social media marketing is that there is something for everybody. Visual content creation on social media works along the same lines. You do not need a multi-million dollar social media budget to create visual content. The possibilities that are available to your brand may differ willing on the resources you have (talent, time, money). Yet, there are many things that brands can do even with a shoestring budget. As we have seen above, the kind of engagement that visual content can bring you makes a strong case for posting more photos and videos. Even if you do not have a full-time designer or an agency to handle social media content creation, you can create some stunning visual content. There are many free tools that are available online for creating various types of visual content. A basic starter kit for any brand would just be a willingness to play around with some free tools  like: Pablo Canva Infogr.am Piktochart Most of these are simple to use and are designed with a lay person (and not a designer) in mind. Recommended Reading: How to Be More Successful With the Right Content Marketing Tools These can help you create highly shareable visual content (A more detailed discussion on these tools follows on the next page). Remember, before you set about creating visual content, have a clear picture of why you want to do visual content. Are you looking to boost engagement, do you want more audience interaction or do you want to establish your brand as a thought-leader in your industry? The different types of visual content that you can take up can help you achieve these different goals. Look at this post that Innocent drinks  published that cracked me up (as they always do): Today is Penguin Awareness Day. We're doing our bit. Are you? Posted by innocent on  Friday, January 20, 2017 Or this highly engaging video by Dr. Pepper: Dr Pepper College Football – Grocery Run :15The carry-the-groceries-in-one-trip play – it’s not for the faint of heart. Here’s to those who push through, pick up the Dr Pepper, and take it to the house. Posted by Dr Pepper on Tuesday, November 22, 2016 These brands enjoy great engagement on Facebook usually. They do not need  engagement or interactions. It is hard to establish beyond doubt if someone would pick up an Innocent smoothie or a couple of cans of Dr. Pepper. Yet these do play a significant role in building brand personality on social media and help mold the way people feel about brands. If you look at some of the brands that publish outstanding visual content, you will see that they are very distinctive. This is the case with Starbucks, Dr. Pepper, GoPro, and so forth. While most of Starbuck’s content sports their trademark cups and their unmistakable logos, they also have a very recognizable indie vibe. Charm bracelets, woolen scarfs, freshly mown grass, fall leaves, knitted sweaters all feature regularly in Starbucks’ posts. In addition to reminding social media audiences about the brand, these posts make them crave for the warmth and coziness of a cafe or to start their day with the indie chill. Their content has become so iconic that their red cups have almost become synonymous with the holiday cheer. Ok, here's a hint: they're red. (Coming 11/10) Posted by Starbucks on  Saturday, November 5, 2016 GoPro, on the other hand, rarely uses their logo on any of their visual content. The photos themselves yell GoPro. The brand regularly puts up stunning visuals set in adventurous locations that makes these Posts identifiable as GoPro’s. There is no better way of establishing yourself as a brand that brings together amazing picture clarity and the spirit of exploration. The position that they hold within the community of travel and photography enthusiasts is further bolstered when they share user-generated content like the one below: Photo of the Day! Ryan Chan discovered that some of Hong Kong's best views are straight up! Posted by GoPro on  Monday, December 12, 2016 Here are some types of visual content that you can try your hand at and some free tools that will help you create them: Here are some types of visual content you can create (+ the free tools you'll need)Infographics Infographics are the best medium for marketers to use when they want to make their data tell a story. If you think that your eyes glaze over when you see a cramped table or a complicated graph, you are not alone. Infographics allow content creators to present data in an easily digestible and aesthetically pleasing way. Infogr.am  and Venngage  are among some of the free infographic-makers that are available online. With the templates they offer, you really don’t need a designer to dedicate their hard-pressed time for creating an infographic. Most of the infographic creation tools come with a  predesigned template. Each template is designed for a specific type of infographic. The type of infographic depends on what you are using it for – is it to convey some information or statistic, a how-to or a comparison. In addition to these templates, they also offer different elements, such as charts, text formats, symbols etc. The first thing you should have when you start out with an infographic is a story. The first thing you should have when you start out with an infographic is a story.Are you going to show your audiences how your company has grown in the past 5 years or are you doing to explain what the benefits of using your product is, or do you want to teach them how to use your product? Once you have that answer, choose the template that best suits your need. Make the necessary edits such as choosing the chart types you need, inputting the data that you have collected and customizing other design elements. Here’s an infographic  created using Venngage that was published in Adweek: Take a look at an infographic  that we did back in 2015 that got us a lot of traction: One of the things that we were able to do using this format is to do creative things with the data that we have. If you thought that only data nuts like us use infographics, see this Washington Redskins’ infographic that doubles as a 360 photo: Take our #PHIvsWAS postgame infographic for a spin. #HTTR Posted by Washington Redskins on  Sunday, October 16, 2016 Images Did you know that Facebook Posts with images get 2.3 times more engagement  than those without? There are a million different things you can do with images on social media. These can be professionally taken product shots, or just stock images with an interesting caption that accompanies your Post. If you have an extremely talented and resourceful photographer in your team, nothing should stop you from leveraging professionally captured images of your product on your website as well as on your social media handles. While most businesses will get a photographer (or someone with a DSLR) to get shots taken for websites or for important events and press releases, it is not always the case with more regular content needs. For instance, it is common knowledge now that text-only updates do not perform nearly as well as when they do with a photo accompanying them. For needs like that, you can always take the help of some of the free tools and stock photos available on the internet. Unsplash  and Pixabay  are excellent repositories of stock photos. It is easy to search and find beautiful photos for your search terms. Another tool that will be a boon for your social media manager is Pablo by Buffer. Here is a short snapshot of Pablo in action: What I like best about Pablo is that I do not need to go elsewhere searching for stock photos. Plus, I can add in a header, caption or lines of text or use a pre-existing template. The built-in editor lets me add simple, yet attractive filters. I can also customize the size of the picture depending on where I plan to post it – Pinterest, Instagram or Facebook. There isn’t a lot of room for customization but you can be done creating a beautiful graphic in under 5 minutes. Canva  is another one of my favorites which is a bit more dynamic. They offer more diverse templates and design elements create a photo to accompany my Facebook post or even create an infographic. Watch this video by Canvas  that takes you around the platform and explains what you can do with it in under 4 minutes. Recommended Reading: What 20 Studies Say About the Best Times to Post on Social Media 360 Photos and Videos In addition to these tools, you can also try your hand at some of the new visual content creation features offered by Facebook. 360 videos and photos were some such features that gained a lot of popularity last year. It is fairly simple to create 360 Photos. All you need to do is take a panoramic shot using your smartphone or your iPhone. For 360 videos, you need a 360 camera. Read this article  for a detailed how-to. Even if you think you are in a boring industry, 360 photos have the ability to go viral (with a little paid push of course). Take this 360 photo from German pharmaceutical and chemicals company Bayer. Today we’re taking you up onto the roof. Here you can see the illuminated Bayer Cross close up. Take a look around. Have a great weekend. Posted by Bayer on  Friday, August 5, 2016 It was their most shared piece of content in 2016 with 3,431 shares. If it didn’t resonate with people, then it wouldn’t have been shared so many times. Look at the level of detail Getty Images  achieved using this format: Happy National Color Day! Celebrate with this stunning Facebook 360 from the Nasir al-Mulk Mosque, also known as the Pink Mosque, in Shiraz, Iran. 📠·: Omid Jafarnezhad /360cities.net Posted by Getty Images on  Saturday, October 22, 2016 Both 360 videos and photos make your audiences feel as if they are immersed in the experience of the visual content that you publish. This contributes to greater engagement. If you are looking for some inspiration on creating 360 videos, take a look at this roundup that we did of top brands that use 360 videos on Facebook. GIFs It’s a meme-crazy world. GIFs are gaining traction among social media marketers as a staple content type. Some brands, like Nissan  below, are integrating this format into their contests and giveaways: The first 40 years- How many different Nissan GT-Rs can you spot? Answer in the comments for a chance to win $100 and a Gif-TR prize pack. http://rul.es/iqbvt9 Posted by Nissan on  Friday, March 25, 2016 Especially if your target audience includes the 9gag generation, GIFs are a low-cost, easy to create content type that can be part of your social media content strategy. GIPHY  now lets you create GIFs. You need only upload videos or supply YouTube links. You can take a regular video or use an existing video. Once you upload this or input the Youtube link, GIPHY allows you to specify which portion of the video you want to create a GIF of. You can then add in text and specify other settings. The final GIF can be shared on social networks directly. Videos Videos are becoming a vital part of every brand’s Facebook strategy. With the changes to the Newsfeed algorithm that gives an edge to video content, they gain better reach than other kinds of content. Brands often post video advertisements and product features that are professionally captured. Yet this does not mean that posting a video on Facebook needs to be a resource-intensive endeavor. Brands can do a variety of low-budget (and often free) videos on Facebook that can get them great engagement and reach. Recommended Reading: How to Do Facebook Video Marketing the Right Way How to Get Started With Twitter Video Marketing Live Videos Live videos, even though it was rolled out globally only by April 2016, have been enthusiastically taken up by many brands. The key advantage offered by live videos is that it makes the video format more interactive. It does not hurt that live videos gives a  huge boost to the engagement and reach that brands get. Facebook users can pose questions to the brand on what is being broadcasted on the live video and the presenters can address them then and there. This adds to the brand’s credibility. Also, the brand gets a keener insight into the pain points of potential consumers. Here’s how the cosmetics brand Mary Kay used live video  to win engagement: We’re LIVE with Mary Kay Global Beauty Ambassador Luis Casco makeup! He’s creating gorgeous eye looks for your holiday festivities and will also be answering your questions after the video wraps. Want more beauty tips tricks? Visit http://bit.ly/2g7FM3r! Posted by MARY KAY on Tuesday, December 6, 2016 How to Integrate Visual Content Into Your Social Media Strategy I have mentioned several studies (and our own data) to underline why brands should create more visual content. But your decision to create visual content should be guided by your larger social media goals. Only then will you be able to judge what kind of visual content will work best for you and where it fits in within your overall social media strategy. For instance, if you are on Facebook to let more people know about your product, videos might be the way to go. They get better reach and can get the word out about your product to a wider audience. Based on what your social media budget is like, consider roping in an influencer  to do the video. Based on data on your past performance and industry trends, arrive at an optimum frequency at which you should post to Facebook. If you are going to post 15 times a month, split this up into different categories based on your budget. You can allocate these 15 to lead to a major event around which you can create more content and get more people to participate. You can do a few resource-intensive videos or other visual content that needs time and specialized effort. For the other posts, the social media manager can do simpler, easier to make content and focus more on getting social media audiences to engage with it. A video with heavy production costs cannot stand alone as the only thing that you post on Facebook. It has to be part of a larger video marketing campaign. Contests and giveaways get brands more engagement and participation. This way, even if you do not promote, your future content will get better reach and visibility on Facebook. Especially with live videos you need to announce them in advance and build excitement around the event in order to get more people to participate. Recommended Reading: How to Increase Visibility With Social Media Optimization How to Ensure That Your Visual Content Gets the Attention it Deserves Now that you have a clear idea of why you should create visual content and how it fits in with your larger social media objectives, here are some measures that you can adopt to ensure that your visual content does not go unnoticed. While it is almost impossible to know with absolute certainty what content will succeed on social media, it is also a source of rich data. Using the record of how your past content has performed, you can glean insights on what is most relevant and appealing to your audience. It is essential that marketers constantly measure and monitor their social media activity. This coupled with an awareness of the industry landscape and trends there is key to pinning down a concrete strategy. With organic reach plummeting with each passing day, brands cannot always trust creative copy  and stunning visuals to do well on their own. In 2016, the top 100 brands promoted 18.65% of all their Posts. Over 78% of all the Posts promoted bore some visual content. Recommended Reading: How to Write for Social Media to Create the Best Posts The Non-Designer's Guide to Creating Better Blog Graphics It makes sense to promote at least some portion of the content that you publish to get good reach. This is extremely important when you have spent a lot of time, money and energy on making videos, or other resource-heavy visual content. Marketers should look at past data and industry trends to choose which content to promote. Marketers should look at past data and industry trends to choose which content to promote.An important thing for social media marketers to note is that the Facebook algorithm favors native videos  over those hosted elsewhere. Even if you do not record the video directly on your Facebook app, as long as it is uploaded directly to Facebook your video will get better reach than if you shared a link to your the video that you posted on YouTube. The algorithm gives preference to live videos  too. This makes a very strong case for brands to try their hand at this new format. Getting an influencer on board to help broadcast your message is a clever Facebook Reach hack. When you get a celebrity or an expert in your industry to create a video in collaboration with you, you can tap into their follower base. This helps broadcast your message to the people who follow that person. The best thing about this approach is that  the influencer’s followers are usually people who make up the target audience for your brand. Similarly, make full use of the options that Facebook offers you to target your messages to people who fall within certain geographical locations and interest groups. This ensures that the audience who get to see your post find it extremely relevant and that your efforts reach your targets rather than fall off the mark. From the data that we have discussed, it is possible to say without doubt that all brands that aspire to getting engagement on Facebook, need to create visual content. Visual content ups the relevance factor of a piece of content by presenting those aspects most relevant to the consumer. Marketers should strive to retain relevance as the hallmark of visual content creation by guiding creative decisions with data. Visual Content on Social Media How to Use It to Improve Engagement Social media marketing is increasingly becoming a struggle to capture audience’ attention. It’s not enough that social networks are forcibly suppressing your content from the newsfeeds of your fans, but those fans are more fickle than ever. Visual content helps brands get their message across in a precise and engaging fashion. For this reason, visual content has gone from a â€Å"nice-to-have† to a must-have  vehicle for marketing messages. Here we look at the reasons why brands should spend their time, money and effort creating visual content, the different types of visual content they can create are and how these can contribute to your overall social media strategy. How to Boost #Engagement on Social Media with Visual ContentGet Some Free Resources to Create Better Visual Social Media Content Whats good advice without the right tools to put it into practice? Not much, thats what. Before we get too much farther along, here are some free goodies to help you create better social media content: 128 free photos, optimized for each social media network. Pinterest and Instagram Visual Marketing Infographic packed with useful tips and stats. Social Media Image Size infographic with all the size dimension information you need for every network. Why Create Visual Content? In social media circles, everybody knows that visual content performs better than plain text. If you still need convincing, we looked at data from the Facebook Pages  of the top 100 brands according to the Interbrand list. In 2016, 80.20% of all the Posts published were photos and videos. These were responsible for 92.15% of all interactions that these brands received on Facebook. On Facebook, there has been a steady increase in the amount of visual content being published. There was even an upward trend in the volume of visual content from one-quarter to the next in 2016. One of the main reasons why social media marketers favor visual content is the advantage it offers in terms of engagement. Showing is always better than telling. Look at the graph below that shows the average number of interactions that visual content received compared to other forms in 2016. Especially when you present facts and other information, it will be easier for your audience to assimilate visually represented content as opposed to a wall of text. Recommended Reading: How to Make the Best Social Media Images the Easy Way (+84 Free Images) How to Create Visual Social Media Content One of the best things about social media marketing is that there is something for everybody. Visual content creation on social media works along the same lines. You do not need a multi-million dollar social media budget to create visual content. The possibilities that are available to your brand may differ willing on the resources you have (talent, time, money). Yet, there are many things that brands can do even with a shoestring budget. As we have seen above, the kind of engagement that visual content can bring you makes a strong case for posting more photos and videos. Even if you do not have a full-time designer or an agency to handle social media content creation, you can create some stunning visual content. There are many free tools that are available online for creating various types of visual content. A basic starter kit for any brand would just be a willingness to play around with some free tools  like: Pablo Canva Infogr.am Piktochart Most of these are simple to use and are designed with a lay person (and not a designer) in mind. Recommended Reading: How to Be More Successful With the Right Content Marketing Tools These can help you create highly shareable visual content (A more detailed discussion on these tools follows on the next page). Remember, before you set about creating visual content, have a clear picture of why you want to do visual content. Are you looking to boost engagement, do you want more audience interaction or do you want to establish your brand as a thought-leader in your industry? The different types of visual content that you can take up can help you achieve these different goals. Look at this post that Innocent drinks  published that cracked me up (as they always do): Today is Penguin Awareness Day. We're doing our bit. Are you? Posted by innocent on  Friday, January 20, 2017 Or this highly engaging video by Dr. Pepper: Dr Pepper College Football – Grocery Run :15The carry-the-groceries-in-one-trip play – it’s not for the faint of heart. Here’s to those who push through, pick up the Dr Pepper, and take it to the house. Posted by Dr Pepper on Tuesday, November 22, 2016 These brands enjoy great engagement on Facebook usually. They do not need  engagement or interactions. It is hard to establish beyond doubt if someone would pick up an Innocent smoothie or a couple of cans of Dr. Pepper. Yet these do play a significant role in building brand personality on social media and help mold the way people feel about brands. If you look at some of the brands that publish outstanding visual content, you will see that they are very distinctive. This is the case with Starbucks, Dr. Pepper, GoPro, and so forth. While most of Starbuck’s content sports their trademark cups and their unmistakable logos, they also have a very recognizable indie vibe. Charm bracelets, woolen scarfs, freshly mown grass, fall leaves, knitted sweaters all feature regularly in Starbucks’ posts. In addition to reminding social media audiences about the brand, these posts make them crave for the warmth and coziness of a cafe or to start their day with the indie chill. Their content has become so iconic that their red cups have almost become synonymous with the holiday cheer. Ok, here's a hint: they're red. (Coming 11/10) Posted by Starbucks on  Saturday, November 5, 2016 GoPro, on the other hand, rarely uses their logo on any of their visual content. The photos themselves yell GoPro. The brand regularly puts up stunning visuals set in adventurous locations that makes these Posts identifiable as GoPro’s. There is no better way of establishing yourself as a brand that brings together amazing picture clarity and the spirit of exploration. The position that they hold within the community of travel and photography enthusiasts is further bolstered when they share user-generated content like the one below: Photo of the Day! Ryan Chan discovered that some of Hong Kong's best views are straight up! Posted by GoPro on  Monday, December 12, 2016 Here are some types of visual content that you can try your hand at and some free tools that will help you create them: Here are some types of visual content you can create (+ the free tools you'll need)Infographics Infographics are the best medium for marketers to use when they want to make their data tell a story. If you think that your eyes glaze over when you see a cramped table or a complicated graph, you are not alone. Infographics allow content creators to present data in an easily digestible and aesthetically pleasing way. Infogr.am  and Venngage  are among some of the free infographic-makers that are available online. With the templates they offer, you really don’t need a designer to dedicate their hard-pressed time for creating an infographic. Most of the infographic creation tools come with a  predesigned template. Each template is designed for a specific type of infographic. The type of infographic depends on what you are using it for – is it to convey some information or statistic, a how-to or a comparison. In addition to these templates, they also offer different elements, such as charts, text formats, symbols etc. The first thing you should have when you start out with an infographic is a story. The first thing you should have when you start out with an infographic is a story.Are you going to show your audiences how your company has grown in the past 5 years or are you doing to explain what the benefits of using your product is, or do you want to teach them how to use your product? Once you have that answer, choose the template that best suits your need. Make the necessary edits such as choosing the chart types you need, inputting the data that you have collected and customizing other design elements. Here’s an infographic  created using Venngage that was published in Adweek: Take a look at an infographic  that we did back in 2015 that got us a lot of traction: One of the things that we were able to do using this format is to do creative things with the data that we have. If you thought that only data nuts like us use infographics, see this Washington Redskins’ infographic that doubles as a 360 photo: Take our #PHIvsWAS postgame infographic for a spin. #HTTR Posted by Washington Redskins on  Sunday, October 16, 2016 Images Did you know that Facebook Posts with images get 2.3 times more engagement  than those without? There are a million different things you can do with images on social media. These can be professionally taken product shots, or just stock images with an interesting caption that accompanies your Post. If you have an extremely talented and resourceful photographer in your team, nothing should stop you from leveraging professionally captured images of your product on your website as well as on your social media handles. While most businesses will get a photographer (or someone with a DSLR) to get shots taken for websites or for important events and press releases, it is not always the case with more regular content needs. For instance, it is common knowledge now that text-only updates do not perform nearly as well as when they do with a photo accompanying them. For needs like that, you can always take the help of some of the free tools and stock photos available on the internet. Unsplash  and Pixabay  are excellent repositories of stock photos. It is easy to search and find beautiful photos for your search terms. Another tool that will be a boon for your social media manager is Pablo by Buffer. Here is a short snapshot of Pablo in action: What I like best about Pablo is that I do not need to go elsewhere searching for stock photos. Plus, I can add in a header, caption or lines of text or use a pre-existing template. The built-in editor lets me add simple, yet attractive filters. I can also customize the size of the picture depending on where I plan to post it – Pinterest, Instagram or Facebook. There isn’t a lot of room for customization but you can be done creating a beautiful graphic in under 5 minutes. Canva  is another one of my favorites which is a bit more dynamic. They offer more diverse templates and design elements create a photo to accompany my Facebook post or even create an infographic. Watch this video by Canvas  that takes you around the platform and explains what you can do with it in under 4 minutes. Recommended Reading: What 20 Studies Say About the Best Times to Post on Social Media 360 Photos and Videos In addition to these tools, you can also try your hand at some of the new visual content creation features offered by Facebook. 360 videos and photos were some such features that gained a lot of popularity last year. It is fairly simple to create 360 Photos. All you need to do is take a panoramic shot using your smartphone or your iPhone. For 360 videos, you need a 360 camera. Read this article  for a detailed how-to. Even if you think you are in a boring industry, 360 photos have the ability to go viral (with a little paid push of course). Take this 360 photo from German pharmaceutical and chemicals company Bayer. Today we’re taking you up onto the roof. Here you can see the illuminated Bayer Cross close up. Take a look around. Have a great weekend. Posted by Bayer on  Friday, August 5, 2016 It was their most shared piece of content in 2016 with 3,431 shares. If it didn’t resonate with people, then it wouldn’t have been shared so many times. Look at the level of detail Getty Images  achieved using this format: Happy National Color Day! Celebrate with this stunning Facebook 360 from the Nasir al-Mulk Mosque, also known as the Pink Mosque, in Shiraz, Iran. 📠·: Omid Jafarnezhad /360cities.net Posted by Getty Images on  Saturday, October 22, 2016 Both 360 videos and photos make your audiences feel as if they are immersed in the experience of the visual content that you publish. This contributes to greater engagement. If you are looking for some inspiration on creating 360 videos, take a look at this roundup that we did of top brands that use 360 videos on Facebook. GIFs It’s a meme-crazy world. GIFs are gaining traction among social media marketers as a staple content type. Some brands, like Nissan  below, are integrating this format into their contests and giveaways: The first 40 years- How many different Nissan GT-Rs can you spot? Answer in the comments for a chance to win $100 and a Gif-TR prize pack. http://rul.es/iqbvt9 Posted by Nissan on  Friday, March 25, 2016 Especially if your target audience includes the 9gag generation, GIFs are a low-cost, easy to create content type that can be part of your social media content strategy. GIPHY  now lets you create GIFs. You need only upload videos or supply YouTube links. You can take a regular video or use an existing video. Once you upload this or input the Youtube link, GIPHY allows you to specify which portion of the video you want to create a GIF of. You can then add in text and specify other settings. The final GIF can be shared on social networks directly. Videos Videos are becoming a vital part of every brand’s Facebook strategy. With the changes to the Newsfeed algorithm that gives an edge to video content, they gain better reach than other kinds of content. Brands often post video advertisements and product features that are professionally captured. Yet this does not mean that posting a video on Facebook needs to be a resource-intensive endeavor. Brands can do a variety of low-budget (and often free) videos on Facebook that can get them great engagement and reach. Recommended Reading: How to Do Facebook Video Marketing the Right Way How to Get Started With Twitter Video Marketing Live Videos Live videos, even though it was rolled out globally only by April 2016, have been enthusiastically taken up by many brands. The key advantage offered by live videos is that it makes the video format more interactive. It does not hurt that live videos gives a  huge boost to the engagement and reach that brands get. Facebook users can pose questions to the brand on what is being broadcasted on the live video and the presenters can address them then and there. This adds to the brand’s credibility. Also, the brand gets a keener insight into the pain points of potential consumers. Here’s how the cosmetics brand Mary Kay used live video  to win engagement: We’re LIVE with Mary Kay Global Beauty Ambassador Luis Casco makeup! He’s creating gorgeous eye looks for your holiday festivities and will also be answering your questions after the video wraps. Want more beauty tips tricks? Visit http://bit.ly/2g7FM3r! Posted by MARY KAY on Tuesday, December 6, 2016 How to Integrate Visual Content Into Your Social Media Strategy I have mentioned several studies (and our own data) to underline why brands should create more visual content. But your decision to create visual content should be guided by your larger social media goals. Only then will you be able to judge what kind of visual content will work best for you and where it fits in within your overall social media strategy. For instance, if you are on Facebook to let more people know about your product, videos might be the way to go. They get better reach and can get the word out about your product to a wider audience. Based on what your social media budget is like, consider roping in an influencer  to do the video. Based on data on your past performance and industry trends, arrive at an optimum frequency at which you should post to Facebook. If you are going to post 15 times a month, split this up into different categories based on your budget. You can allocate these 15 to lead to a major event around which you can create more content and get more people to participate. You can do a few resource-intensive videos or other visual content that needs time and specialized effort. For the other posts, the social media manager can do simpler, easier to make content and focus more on getting social media audiences to engage with it. A video with heavy production costs cannot stand alone as the only thing that you post on Facebook. It has to be part of a larger video marketing campaign. Contests and giveaways get brands more engagement and participation. This way, even if you do not promote, your future content will get better reach and visibility on Facebook. Especially with live videos you need to announce them in advance and build excitement around the event in order to get more people to participate. Recommended Reading: How to Increase Visibility With Social Media Optimization How to Ensure That Your Visual Content Gets the Attention it Deserves Now that you have a clear idea of why you should create visual content and how it fits in with your larger social media objectives, here are some measures that you can adopt to ensure that your visual content does not go unnoticed. While it is almost impossible to know with absolute certainty what content will succeed on social media, it is also a source of rich data. Using the record of how your past content has performed, you can glean insights on what is most relevant and appealing to your audience. It is essential that marketers constantly measure and monitor their social media activity. This coupled with an awareness of the industry landscape and trends there is key to pinning down a concrete strategy. With organic reach plummeting with each passing day, brands cannot always trust creative copy  and stunning visuals to do well on their own. In 2016, the top 100 brands promoted 18.65% of all their Posts. Over 78% of all the Posts promoted bore some visual content. Recommended Reading: How to Write for Social Media to Create the Best Posts The Non-Designer's Guide to Creating Better Blog Graphics It makes sense to promote at least some portion of the content that you publish to get good reach. This is extremely important when you have spent a lot of time, money and energy on making videos, or other resource-heavy visual content. Marketers should look at past data and industry trends to choose which content to promote. Marketers should look at past data and industry trends to choose which content to promote.An important thing for social media marketers to note is that the Facebook algorithm favors native videos  over those hosted elsewhere. Even if you do not record the video directly on your Facebook app, as long as it is uploaded directly to Facebook your video will get better reach than if you shared a link to your the video that you posted on YouTube. The algorithm gives preference to live videos  too. This makes a very strong case for brands to try their hand at this new format. Getting an influencer on board to help broadcast your message is a clever Facebook Reach hack. When you get a celebrity or an expert in your industry to create a video in collaboration with you, you can tap into their follower base. This helps broadcast your message to the people who follow that person. The best thing about this approach is that  the influencer’s followers are usually people who make up the target audience for your brand. Similarly, make full use of the options that Facebook offers you to target your messages to people who fall within certain geographical locations and interest groups. This ensures that the audience who get to see your post find it extremely relevant and that your efforts reach your targets rather than fall off the mark. From the data that we have discussed, it is possible to say without doubt that all brands that aspire to getting engagement on Facebook, need to create visual content. Visual content ups the relevance factor of a piece of content by presenting those aspects most relevant to the consumer. Marketers should strive to retain relevance as the hallmark of visual content creation by guiding creative decisions with data.

Tips For Writing an A Grade Marketing Essay

Tips For Writing an A Grade Marketing Essay Marketing Essay Paper: Writing a Unique Essay For you to craft a good marketing essay, you should be conversant with both the subject you are to discuss and discipline it is categorized under. Below are the aspects that you should consider while writing your marketing essay: Basic rules Before you write about marketing, make sure that you know the general purpose of the discipline. It is referred to as a complete study through analysis of the wide range of market segments in relation to the potential financial profit they offer.   A compelling marketing essay should begin with a good thesis statement. Choose the topic you are to discuss and decide on the particulars that will be addressed in your paper. You should, however, know that this is the first step of many you will encounter as you craft your marketing essay. Even though you may have good ideas that concern the topic of discussion, they will not make clear sense without support from credible facts and data. This requires you to conduct a lot of research and narrowing your topic down. Do keep in mind that a marketing essay is no different than any other essay and it will require you to structure it in an engaging manner. Both writing skill and the collective information given are vital towards the crafting of an impressive essay. Structure your work within pre-established frameworks In most cases, you will be working on a topic that has already been covered by different students. The use of the pre-established framework will ease your work greatly.   One of the best ways to conduct your research is by placing focus on operating companies and thoroughly evaluating their products and marketing strategies. This will help you in the crafting of your thesis statement and provide substantial insight into operational marketing and business strategies. When crafting your essay, focus on making it more practical than just giving theoretical information. For the next research stage, gather enough information from credible sources that will support your point of view and ideas that are to be expressed. The number of sources to use will depend on the topic of discussion you are handling and just in case you need clarification, consult your professor about it. Use the guideline given to direct the sources you are to use. It does not mean that the more the sources, the more the quality of the work. Quality depends on how you express your ideas and correctly back them up with supporting arguments from a credible source. You should be limited to one new source for each page you write. While in the process of choosing the sources to use, have in mind that blogs and Wikipedia pages do not count are reliable academic sources. Try using the Google scholar instead to get your sources and information you require. Always search for the latest information concerning your subject and mostly source your work from articles published by well-known universities or colleges. Newspapers, magazines and academic books still serve as reliable sources of information. Make sure you interpret and analyze used sources to make your management essay more sufficient and worth a good grade. The sources you find and plan to use will give you a better insight into the topic you are to handle.   This should make you craft a persuasive thesis statement for your essay. Your paper will be built based on your thesis statement, as you will see when you progress to the main body of your work. Before embarking on writing your management, first structure the outline that you will use to place your logical flow of ideas. Ideally, think of it as the plan for your essay. You should just write down the main points in an understandable manner. This will help you maintain focus as you write, thus reducing the chances of you getting a writer’s block as you work on the management essay paper. Factual evidence is the basis for a good idea you express. Make sure that while presenting your ideas, you back up with facts, statistics or any other relevant data that will hold its credibility to place. Relate each point to the present real-world business sector. It is also advisable to add case study examples. They will help you explain your main idea (thesis) broadly. Incorporate marketing case studies to your essay Case studies are important in ensuring you understand how the topic you are discussing relates to the present day business environment. You can also use it to start your introduction. This will provide you a chance to be straight forward to the reader as you will highlight the meaning of your research and its relevance. After you have crafted your introduction, shift your attention to the configuring of your body paragraphs. At this point keep in mind that each paragraph you begin should describe and explain a different idea from the one expressed in the previous paragraph. A topic sentence is an added advantage since it summarizes what the reader is to expect while going through a particular body paragraph. After you have put across your ideas and supported them with relevant arguments, move to the conclusion part of your essay. You should highlight the conclusion you have arrived at for each idea presented. Avoid leaving any questions unanswered or introducing new information. Keep in mind that a good conclusion gives ground to expressing the practical importance of the management essay. Revise your marketing essay Don’t revise your work just after finishing writing the essay. You are bound to skip sections that require editing of errors that might affect your final grades on the paper. Give yourself like two days before you embark on this task. Ensure that all ideas have been addressed and backed up with arguments that hold value to your main point of view. After completing this, you can now proofread your work again and resolve any grammatical, spelling, or punctuation errors. Pay attention to the academic format required Your marketing essay should comply with all the standard rules for academic writing, with formatting as an integral part of it. Use the specifications given by your professor to comply with the formatting styles (APA, MLA, Chicago, etc.). Make sure you maintain consistency of the formats all through your paper. That sums up the information you need to know about marketing essay writing. 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American With Disabilities Act

American With Disabilities Act One of the most asked questions about service dogs and the access they have, is about school. Schools are considered public spaces—while some states are very clear on this making statement like â€Å"educational facilities public or privately funded†¦Ã¢â‚¬ ; other states are more general about â€Å"public spaces†.The federal law supersedes all state laws and does require access for these canine tools—however this is not an invitations for schools to have countless dogs dumped on them. There are some guidelines.The ADA (American With Disabilities Act) secures access for all tools being used by a person who has a disability so that those tools can help that person to expand their independence. The ADA is clear that the facilities must allow for the tools to enter and have appropriate access to the environment but, that the facility ( often the school) is not responsible for the tool.This means the school cannot be asked or required to provide an aid, teacher or other staff member to oversee the dog and child during the school day. If the child is capable of being fully responsible for the dog in public (this is most often shown through the taking of a Public Access Test given by the training organization—see www.ADIonline.org for a sample test) then the child/dog team should be allowed full access in school. When a child is able to pass this test without the help of a parent or caregiver, the child has full access to malls, stores, and even school.Schools should allow for reasonable accommodations for the child / canine team by having outdoor trash receptacles near the accessible area the child will use for the dog’s bathroom needs and possibly adjusting chai rs in the classroom to allow for the space needed by the dog. Providing a person to attend the dog for the child is not expected or required of the school.Schools should be aware that fears and allergies are addressed by the ADA as not valid reasons for refusing a service dog. They should also be aware that while they may request information on the dogs they cannot require it—such as rabies certifications. Often parents and students are willing to provide this information to help the school be more secure in supporting the needs of the student but they do this out of a desire to work with the school—a request is often met with success where a requirement will be met with hostility and often defiance.Parents need to remember this is a tool to help their child not a battle of wills. As a parent many people ask the school for too much. The school is there for many children not just one. They have valid concerns and questions that need to be answered in a respectful way—offer to have someone come to the school for a meeting or assembly to address these questions. Remember not to ask for more than reasonable accommodations for your child.On average children are in their early teens before they can test successfully and independently on a public access test. There may be some children outside this range, but between 12—14 is when most children will attempt the test on th eir own. Until then children are facilitated. (see our info on Facilitation for more details) In short this is like having a drivers permit for a car; you may operate the car in public when you have an approved supervisor—the same holds true for the dog. Schools should be aware that during this time the dog must be allowed in the school when the dog is working with the child under the supervision of the parent, such as at an after school activity like a basketball game or art show. Again, outdoor trash receptacles will be helpful if provided by the school.

Human Services and Those with Disabilities Research Paper

Human Services and Those with Disabilities - Research Paper Example In their research work, Ward and Stewart (2008) have relied on an extensive literature research examining the human rights frameworks like UDHR, Convention on the Rights of Persons with Disability, etc. The authors have developed a â€Å"model of human rights to persons with an intellectual disability† (Ward and Stewart, 2008, p. 297) to diminish the gap between needs and rights. They also apply this model to a 16-year-old woman named Suzy with medium intellectual disability. Her parents and caregivers wish that she undergoes hysterectomy. But Suzy lacks proper sex education. Applying their model, the researchers argue that the patients like her should be properly informed about the surgical procedures like hysterectomy before they are actually conducted on them.  In their research work, Ward and Stewart have relied on an extensive literature research examining the human rights frameworks like UDHR, Convention on the Rights of Persons with Disability, etc. The authors have d eveloped a â€Å"model of human rights to persons with an intellectual disability† to diminish the gap between needs and rights. They also apply this model to a 16-year-old woman named Suzy with medium intellectual disability. Her parents and caregivers wish that she undergoes hysterectomy. But Suzy lacks proper sex education. Applying their model, the researchers argue that the patients like her should be properly informed about the surgical procedures like hysterectomy before they are actually conducted on them.

Soft processor Research Paper Example | Topics and Well Written Essays - 2250 words

Soft processor - Research Paper Example This is important because laymen and some scholars often confuse them with each other in terms of their design and functionality. At the end of this paper, I intend to have achieved two main objectives: examine and discuss all aspects of soft core processors, and show a clear distinction (in terms of design and functionality) between soft core and hard core processors. Key words Core processors, soft core processors, hard core processors Introduction A soft processor is a patented core that is based on the Field-Programmable Gate Array (FPGA) logic primitives (Chu 2012, pg. 31). A hard processor, on the other hand, is a patented core that is based developed from dedicated silicon. In this regard, it is built directly onto non-reconfigurable silicon. A real example of a soft-processor is the Xilinx MicroBlaze processor core. This is a 32-bit processor core that is also a Reduced Instruction Set Computer (RISC). It has the following features: Harvard bus architecture Highly configurabl e cache Exceptional handling capacity and two levels of interruption A standardized core connect bus interface manufactured by IBM 3-stage pipeline Thirty-two registers for general purpose This processor can operate at up to 250MHz based on a Virtex-4 (4VLX40-12) component. Between 1000 and 2700 Xilinx LUTs (Look-Up tables) are required for the implementation of a MicroBlaze soft processor, depending on the manner in which the processor is configured. Background FPGA (Field Programmable Gate Array) An FPGA is an integrated circuit (IC) that is capable of being programmed to perform any logical function. FPGAs usually have many gates (sometimes even millions) which can be interlinked in any configuration required to resemble a logic circuit. Such interconnections are performed entirely using software. This is done by uploading a modified hardware definition for a logic circuit) to an FPGA. The FPGA will subsequently assume the attributes of that logic unit. The logic unit is defined using a HDL (hardware definition language). An FPGA is made up of a complex matrix/assembly of logic cells (Yiannacouras 2005, pg. 36). The FPGA is a general-purpose component that is full of digital logic building units. The two dominant firms in the FPGA industry are Xilinx and Altera. The most primitive building block used in FPGA is known as an LE (Logic Element) by Altera or an LC (Logic Cell) by Xilinx. In both cases, the building block is made up of an LUT for logical purposes and a flip-flop for purposes of storage. Apart from the LE/LC block, FPGAs also include clock management, multiplication blocks, memory, and input/output (I/O). LE/LC is often used in finding system costs. FPGAs offer hardware designers great flexibility. Although pioneer designers primarily employed FPGAs in debugging and prototyping, most commercial end-products now integrate FPGAs. Designers who use FPGAs are able to develop hardware components or entire systems quickly while still balancing the debu gging and prototyping benefits that FPGAs have over application-specific integrated circuit (ASIC) designs (Iniewski 2013, pg. 35). Constant increases in FPGA architectural features, performance, and capacity are allowing more designs to be implemented through FPGAs. To further this, FPGAs costs are declining, enabling designers to integrate FPGAs with 1 million similar gates for less than $13.

Making career Personal Statement Example | Topics and Well Written Essays - 2000 words

Making career - Personal Statement Example These entry-level positions are actually glorified secretarial jobs wherein responsibilities include making sure that ads move smoothly through the execution process. Accordingly, depending on the agency an account executive or an account coordinator may be given some competitive-analysis responsibility (see the job post in this website: http://jobs.guardian.co.uk/job/320526/press-media-account-executive-various-accounts-to-24k) Indeed, according to a book published by Wetfeet, Inc. on careers in advertising and PR, "the lower you are on the account [management] totem pole, the more it's about execution. The higher you are, the more it's about strategy." (p. 99) In analysing a job advertisement in fig. 1, it is easy to understand that people entering account management must have strong social skills, since a good chunk of their job involves managing people. As one insider said, "As you move up in account management, one of your responsibilities becomes managing people below you. But even the lowest levels, you're managing people in other departments." They should be able to think like fashion entrepreneurs/designers and creatives since they have to deal with both camps. As Wetfeet, Inc., a leading PR firm emphasized, in terms of personality, creatives and clients are often diametrically opposed and the better direction you give the creatives, the better ads you get. With these facts on hand, I conclude that people with their sights set on advertising account management in the fashion industry should be organised and good at multitasking, because they'll be working on a variety of things simultaneously. In addition, account management candidates should have a good understanding of marketing and selling fashion merchandise, since the job is about helping clients sell their goods and selling the agency to others. TASK 2: It has been said that The Good Girl or The Good Boy syndrome hardly ever lands an employee to top leadership post and even slows down professional growth and career progress in the advertising industry. Here an employee place more value on being in good terms, and therefore agreeable, with his superiors at the expense of searching for new and better ideas that will benefit his company or the product that the company markets. In the advertising industry, where innovation is very important, the pathway to a better career trajectory is to adopt the contrarian position - the ad man who finds new path, ends up moving the company or a product ahead. I believe that bringing this unique perspective to work in the advertising field offers growth opportunities and expands possibilities for the company that I will work for as opposed to maintaining the status quo or being docile in the fast-paced and cutthroat competition in the advertising world. One of my resource persons confirmed this line of thinking as she told her own success story. Alexa Simons was an assistant account manager for a mid-size advertising agency. Their accounts, however, were impressive. Her team, for instance, services the PR and advertising needs of a perfume line. About a year ago, this client decided to decentralise their advertising in the management's belief that the advertising efforts are not delivering quantified returns. Alexa's superior accepted the decision and devised strategies that worked around what the client wanted. However, after a month Alexa took the initiative of reviewing consumer research and found that certain critical measures had declined sharply after the

Myths and Theories Essay Example | Topics and Well Written Essays - 250 words

Myths and Theories - Essay Example This myth also tries to discourage being lazy. Structural myths were patterned after human mind and the nature of human being. They show both sides of the human mind; the bad side and the good side. Structural myths also depict the divided self and the duality of human being nature. Psychological myths are based on human emotions that come from human unconscious mind. Cultures in the world had similar questions, fears, and wishes that were unexplainable to them. Ritual theories are based on the idea that all myths are ritual. Any myth derives from a ritual, or is at least closely associated with a ritual. From my analysis, Rational Myth theory is most helpful in understanding the meaning and function of myths in different religions. This is because different religions have different believes and in this theory we can see the god and goddesses are the main forces. From the given two case studies of the myths, the Enuma Elish and the Moses story from the Bible, the rational myth theory could be applied on the issue of creation and birth of Moses respectively. It appears that man created myths with reasons. Some of such reasons include explaining the natural events and forces, explaining the unknown, to show the duality and pureness of human mind and human nature, and help societies in maintain order and remain stable. But there must be more reasons of exactly why myths should have

Toy Central Corporation Case Study Example | Topics and Well Written Essays - 750 words

Toy Central Corporation - Case Study Example People with variety of roles, such as those who formulate and implement policies and those monitor systems are accountable for the success or failure of the process. The findings from interim audit procedures conducted in July and August 2007 reveals that the controls over the purchase and payments systems are managed efficiently. However, the delayed production to satisfy the enormous demand during 2006 holiday selling season had also created a lag in the smooth running of the business. Though a fair quantity of this product was sold out for Valentine’s Day 2007, rest of them was returned to TCC for a full refund. This created an adverse situation within the firm in managing the inventory. But it does not sound nice to go into the holiday season selling with the same stock again. This control issues must be looked into by the management. The physical environment in which companies conduct their business continues to change dramatically, and it requires the firms to make chang es in their policies. Economic factors, advances in technology, and increasing global competition are some of the elements that force the management into greater challenges to control and manage liquidity while increasing sales (Preparing for internal control reporting, 2002). TCC executive have been putting efforts to boost the sales in September, the month that is â€Å"quiet before the storm† by negotiating with the Fathom Studios to obtain the right to produce the plastic-cast of the movie Delgo. Even though TCC had accrued $500,000 of sales revenue in September 2007 as expected while making the agreement, it had a delay in reaching the objectives. There was a delay in reaching the final licensing agreement which in turn delayed the final completion of the character toys. In the same way, TCC had invested nearly $150,000 in creating state-of-the-art software tools to develop Linux games. This decision seems to be a wrong one and shows the weakness of the control over fina ncial reporting of the firm. On the other hand, the companies who hold the intellectual property rights to produce popular games currently produce consoles and computers that run on Windows based software. Therefore, investing too much on developing games for Linux based consoles may not bring the expected return over the investment. Most of the disbursements made by TCC were for purchase and of raw materials from suppliers in Taiwan. Though all items were properly accounted, there was inaccuracy in the accounts. One item seemed unusual in comparison to the sample. The transaction involved a $10,000 payment to the International Transport Union, requisitioned by TCC’s VP-Operations and approved by the CFO. The VP explains that the payment was â€Å"a gesture of support for U.S. transport workers—a gesture we believe is important these days, as transport workers believe they are significantly underpaid and talking about organizing work stoppage and strikes† (Earle y &Philips, 2008). Though it was a non-operating expense, it shows a too much expense on the non-productive functions. The TCC’s management had fallen short in making correct financial analysis and preparing effective financial reporting. The findings of the interim report reveal that the retailers dramatically reduced the quantity of toys that they were willing to undertake in 2006 and sustained it through 2007. This reduction in the supply had intensified competition among all manufacturers of consumer